About For Days
For Days is a Retail company based in Los Angeles (United States) founded in 2018 by Mary Saunders and Kristy Caylor. Online rental platform offering multi-category fashion products. For Days has raised $2.8 million across 1 funding round from investors including Gramercy, Rosecliff Ventures and Congruent Ventures. Its chief executive, as recorded, is Kristy Caylor. Its website fordays.com draws about 31 thousand monthly visits. For Days offers products and services including Take Back Bag, Sustainable Clothing, and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Le Tote, Curtsyapp and Pickle; 3 of its 3 listed competitors have raised funding.
Company details
For Days is an online rental platform for apparel and other fashion accessories. Users can view and select apparel of their choice from the platform on a rental basis. The company provides a clothing-as-a-service model to its customers wherein the products follow a circular lifecycle which includes recycling of the items once they are worn out.
- Headquarters Los Angeles, United States
- Founders Mary Saunders, Kristy Caylor
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website fordays.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$2.8M (USD)
in 1 rounds
- Latest Funding Round$2.8M (USD), Seed
Nov 2018
- InvestorsGramercy
& 7 more
Products & Services of For Days
For Days offers a comprehensive portfolio of products and services, including Take Back Bag, Sustainable Clothing, and Accessories.
Bag for returning clothes to earn rewards and promote sustainability
Eco-friendly garments for women, men, and kids
Sustainable accessories like jewelry and bags for everyday use
Funding Insights of For Days
For Days has successfully raised a total of $2.8M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.8 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.8M
- Total Rounds 1
- Last Round Seed — $2.8M
- First Round $2.8M
(Nov 2018)
- Investors Count 8
All 1 funding rounds of For Days with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $2.8M | Seed | – | Rosecliff Ventures |
8 investors in total: 8 institutional.
Investors in For Days
For Days has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Gramercy, Rosecliff Ventures and Congruent Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early and growth-stage tech startups are funded by Rosecliff Ventures. | rosecliff.com | New York, United States | ||
Climate tech investing and support for early-stage entrepreneurs in North America. | congruentvc.com | |||
Early-stage startups are funded by Third Prime venture capital firm. | thirdprime.vc | New York, United States | ||
VC firm investing in seed and early stage startups in the US | gramercyfund.com | New York, United States | ||
Investing and operating in the circular economy through recycling, innovation, and financial strategies. | closedlooppartners.com | |||
Bleu Capital is engaged in funding climate-focused startups and venture funds. | bleucap.com | |||
Private equity firm investing in multiple sectors | collabfund.com | New York, United States | ||
Long-only multi-asset investments are managed by Gramercy hedge fund. | 1998 | gramercy.com | Greenwich, United States |
Investor details for For Days
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of For Days
5 people are tracked at For Days (4 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Mary Saunders | Co-Founder | Leadership |
Kristy Caylor | Co-Founder & CEO | Leadership |
Sarah Pearson | Head Of Merchandising & Partnerships | Leadership |
Justin Fortier | VP of Engineering | Leadership |
Susannah Campbell Shaye | Senior Growth Marketing Manager | Team |
Complete people profiles for For Days
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- Full employee list
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Timeline of For Days
2 dated milestones of For Days, from founding to its latest funding, stage changes and deals.
- Founded For Days is founded.
- Funding First funding round of $2.8M.
Competitors of For Days
For Days has 3 listed competitors in our database, 3 of them funded. They include Le Tote, Curtsyapp and Pickle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| letote.com | 2012 | San Francisco, United States | $39.23M | 2,564 | Subscription-based fashion rentals are provided through an online platform. | |
| curtsyapp.com | 2015 | Mountain View, United States | $11.12M | 10 | Apparel and accessories are rented peer-to-peer via mobile apps. | |
| shoponpickle.com | 2021 | New York, United States | $20.52M | Multi-category fashion items are rented peer-to-peer in local communities. |
Detailed competitors of For Days
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- Full competitor set
- Operating metrics
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Web traffic of For Days
The website of For Days (fordays.com) receives about 30.6K visits a month.
- Monthly visits30.6K
▼ 7.8% vs previous month
Websites whose visitors overlap most with For Days. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trashie.io | 100% | 450.5K | #75,134 | View details | |
oddobody.com | oddobody.com | 89% | #328,686 | – | |
projectcece.com | projectcece.com | 75% | #563,488 | – | |
papayareusables.com | papayareusables.com | 72% | #852,201 | – | |
| cultmia.com | 72% | 278.4K | #166,652 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for For Days
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- 23 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as For Days (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about For Days
Complete news archive for For Days
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Frequently Asked Questions about For Days
For Days was founded in 2018.
For Days is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Kristy Caylor is the CEO of For Days, as recorded in our data. They have also founded this company.
For Days is a funded company, having raised a total of $2.8M across 1 funding round to date. The company's 1st funding round was a Seed of $2.8M, raised on Nov 2018.
For Days is an online rental platform for apparel and other fashion accessories. Users can view and select apparel of their choice from the platform on a rental basis. The company provides a clothing-as-a-service model to its customers wherein the products follow a circular lifecycle which includes recycling of the items once they are worn out.
For Days offers Take Back Bag, Sustainable Clothing, and Accessories.
For Days has 8 investors. Key investors include Gramercy, Rosecliff Ventures, Congruent Ventures, Third Prime, and The Gramercy Fund.