About Pickle
Pickle is a company based in New York (United States) founded in 2021 by Gihyeon Kim, Brian McMahon, and Julia O'Mara. It operates as a Peer-to-Peer (P2P) and Commission-Based. Pickle has raised $20.52 million across 2 funding rounds from investors including FirstMark, FJ Labs and Craft Ventures. Pickle offers products and services including Clothing Rental and Peer-to-Peer Lending. Pickle operates in a competitive market with competitors including Curtsyapp, Style Lend, WearAway, LE ORA and DesignerShare, among others.
- Headquarter New York, United States
- Founders Gihyeon Kim, Brian McMahon, Julia O'Mara
- SectorsRetail
- Email••••••••
- Website shoponpickle.com
- Social LinkedIn Instagram
- Total Equity Funding$20.52M (USD)
in 2 rounds
- Latest Funding Round$12M (USD), Series A
Mar 2025
- InvestorsFirstMark
& 4 more
Products & Services of Pickle
Pickle offers a comprehensive portfolio of products and services, including Clothing Rental and Peer-to-Peer Lending.
Designer clothing is rented for various occasions effortlessly.
Clothing is lent by owners for earning money.
Apps and channels of Pickle
Pickle publishes 1 mobile app.
Funding Insights of Pickle
Pickle has successfully raised a total of $20.52M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20.52M
- Total Rounds 2
- Last Round Series A — $12M
- First Round $8.52M
(Sep 2023)
- Investors Count 5
All 2 funding rounds of Pickle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2025 | $12M | Series A | – | FirstMark, Craft Ventures | |
| Sep 2023 | $8.52M | Seed | – | FirstMark, Craft Ventures |
5 investors in total: 5 institutional.
Investors in Pickle
Pickle has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include FirstMark, FJ Labs and Craft Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Venture capital fund focused on SaaS and consumer sectors | – | craftventures.com | San Francisco, United States | |
Venture capital funding is offered to promising startups by Burst Capital. | – | burst.vc | - | |
Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors | 2007 | fjlabs.com | New York, United States | |
Venture capital funding is offered to startups by Burst Capital. | – | burst.llc | - |
Investor details for Pickle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pickle
7 people are tracked at Pickle (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Gihyeon Kim | Co-Founder | Leadership |
Brian McMahon | Co-Founder & CEO | Leadership |
Julia O'Mara | Co-Founder & COO | Leadership |
Alexandra Palmer | VP Of Markets | Leadership |
Nicole Silvestro | Partnerships & Marketing Manager | Team |
Julia Z. | Strategy Manager | Team |
Nicole K. | Product | Team |
Complete people profiles for Pickle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Pickle
3 dated milestones of Pickle across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pickle is founded.
- Funding First funding round of $8.5M.
- Funding Latest funding round, Series A, of $12.0M.
Competitors of Pickle
Pickle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Curtsyapp, Style Lend, WearAway, LE ORA and DesignerShare, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| curtsyapp.com | 2015 | Mountain View, United States | $11.12M | 10 | Apparel and accessories are rented peer-to-peer via mobile apps. | |
| stylelend.com | 2013 | San Francisco, United States | – | – | Designer dresses are rented peer-to-peer by women. | |
| wearaway.com | 2014 | Los Angeles, United States | $100,000 | – | Operates a peer-to-peer mobile marketplace for apparel trading. | |
| joinleora.com | 2022 | Los Angeles, United States | $20,000 | – | Multi-category women's fashion items are rented via an online platform. | |
| designershare.com | 2016 | Chicago, United States | $50,000 | – | Multi-category fashion products for women are rented online via DesignerShare. | |
| drex.market | 2020 | United States | – | – | Apparel rentals are facilitated via an online marketplace for occasions. | |
| adresstheoccasion.com | 2019 | United States | – | – | Manages an online marketplace for women's apparel rentals. | |
| rentmywardrobe.com | 2016 | Dallas, United States | – | – | Multi-category fashion products are rented through an online P2P platform. |
Detailed competitors of Pickle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pickle
The website of Pickle (shoponpickle.com) receives about 196.3K visits a month.
- Monthly visits196.3K
▲ 60% vs previous month
Websites whose visitors overlap most with Pickle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| shopltk.com | 100% | 10.5M | #6,719 | View details | |
| byrotation.com | 100% | 227.9K | #198,779 | View details | |
| thereformation.com | 100% | 6M | #5,903 | View details | |
| revolve.com | 100% | 15.8M | #2,885 | View details | |
| shopbop.com | 97% | 5.3M | #8,490 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pickle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pickle
Complete news archive for Pickle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pickle
10 companies that operate in the same segment as Pickle (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Pickle
Pickle was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Pickle is headquartered in New York, United States. It is registered at New York, New York, United States.
Brian McMahon is the current CEO of Pickle. They have also founded this company.
Pickle is a funded company, having raised a total of $20.52M across 2 funding rounds to date. The company's 1st funding round was a Seed of $8.52M, raised on Sep 2023.
A peer-to-peer marketplace for fashion rentals is operated by Pickle, focusing on designer clothing for various occasions such as weddings, parties, and vacations. Items are delivered conveniently door-to-door in cities. Solutions include renting trending pieces and enabling owners to lend their clothing for income. The platform serves the fashion retail sector with a focus on sustainability and affordability.
Pickle's top competitors include Curtsyapp, DesignerShare and Style Lend.
Pickle offers Clothing Rental and Peer-to-Peer Lending.
Pickle has 5 investors. Key investors include FirstMark, FJ Labs, Craft Ventures, Burst Capital, and Burst Capital.
Yes. Pickle publishes Pickle | Rent & Lend Fashion.
The website of Pickle receives about 196 thousand visits a month.