About Forest Essentials
Forest Essentials is a Consumer company based in Noida (India) founded in 2000 by Mira Kulkarni, and was acquired by Estee Lauder in March 2026. Ayurvedic personal care products are manufactured and marketed. Forest Essentials has raised $1.63 million across 1 funding round from investors including Estee Lauder. Forest Essentials was last valued at $21.63 million in February 2008. Its website forestessentialsindia.com draws about 487 thousand monthly visits. Forest Essentials offers products and services including Facial Moisturizers, Hair Cleansers, Body Mists, and Tinted Lip Serums. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its legal entity in India is Forest Essentials Emarketing Private Limited (U51900DL2007PTC164894). Its competitors include Transformative, Kama Ayurveda and The Ayurveda; 3 of its 3 listed competitors have raised funding.
Company details
Forest Essentials is an authentic, traditional Skin Care Brand. Forest Essentials cater to four major categories i.e. Facial Care, Body Care, Hair Care and Wellness. Offers a wide range of Body Care products with handmade Sugar Butter soaps, Shower gels, Body creams, Body lotions, Body Polishers and Body Massage oils. Facial care products include make up remover, facial toner and remover, Lip Balms, Shaving Creams, Facial gels etc. Under hair care vertical forest essentials include - conditioners, oils, shampoos and cleansers. Wellness products include oils and massage products. Some key clients include the Oberoi and Taj group of hotels. Also has offline stores in many cities: Bangalore, Delhi, Chennai, Hyderabad, Mumbai, Ludhiana, Jaipur, Chandigarh, Pune and Surat. Estee Lauder picked up 20 stake in the company in 2008 for an undisclosed amount. Now plans to hike the stake. As of 2014, The company is growing at a compounded rate of 40, the company is expected to touch R100 Cr this fiscal.
- Headquarters Noida, India
- Founders Mira Kulkarni
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website forestessentialsindia.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Estee Lauder (Mar 2026)
- Legal Name Forest Essentials Emarketing Private Limited
- Date of Incorporation 19 Jun, 2007
- Jurisdiction New Delhi, Delhi, India
- Net Loss-₹53,100
FY 2023 · 0% margin
- EBITDA-₹30,600
FY 2023 · 0% margin
- Total Equity Funding$1.63M (USD)
in 1 rounds
- Latest Funding Round$1.63M (USD), Seed
Feb 2008
- Investors
- Acquired byEstee Lauder
(Mar 2026)
Associated legal entities of Forest Essentials
Forest Essentials is associated with 3 registered companies on The Company Check; the primary company is Forest Essentials Emarketing Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Forest Essentials Emarketing Private Limited CIN U51900DL2007PTC164894 | Active | 19 Jun 2007 | New Delhi, Delhi | 2 | View details | ||
| Anand Kashi Hospitality Llp CIN AAT-9267 | Active | 22 Sep 2020 | New Delhi, Delhi | 47 | 2 | View details | |
| Mountain Valley Springs India Private Limited CIN U24246DL2003PTC120118 | Active | 30 Apr 2003 | New Delhi, Delhi | ₹578 Cr | 1,456 | 4 | View details |
Products & Services of Forest Essentials
Forest Essentials offers a comprehensive portfolio of products and services, including Facial Moisturizers, Hair Cleansers, Body Mists, and Tinted Lip Serums.
Hydrates and nourishes facial skin with natural Ayurvedic ingredients
Cleans and revitalizes hair using traditional Ayurvedic formulas
Scent and hydrate the body with essential oil blends
Provides lip color and moisture through natural extracts
Apps and channels of Forest Essentials
its YouTube channel Forest Essentials has 28.3K subscribers and 30 videos.
Videos from Forest Essentials
The most watched videos on Forest Essentials's YouTube channel, Forest Essentials (28.3K subscribers). Click a video to play it here.
More on Forest Essentials.
Funding Insights of Forest Essentials
Forest Essentials has successfully raised a total of $1.63M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.63 million completed in February 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.63M
- Total Rounds 1
- Last Round Seed — $1.63M
- First Round $1.63M
(Feb 2008)
- Investors Count 1
All 1 funding rounds of Forest Essentials with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2008 | $1.63M | Seed | $21.63M | Estee Lauder | – |
| Date | Valuation | Stage |
|---|---|---|
| Feb 2008 | $21.63M | •••••••• |
Last known valuation $21.63M (Feb 2008). 1 investors in total: 1 institutional.
Investors in Forest Essentials
Forest Essentials has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Estee Lauder.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments | 1946 | esteelauder.com | New York, United States |
Investor details for Forest Essentials
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Forest Essentials Emarketing Private Limited (Forest Essentials)
Forest Essentials Emarketing Private Limited is the primary company behind Forest Essentials. The boards of the 3 registered companies of Forest Essentials currently have 6 directors; the longest-serving is Samrath Bedi, appointed in 2003. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Samrath Bedi DIN 01531607 | Whole-time director | 30 Apr 2003 | 23 yrs 6 mo | Mountain Valley Springs India Private Limited, Forest Essentials Emarketing Private Limited |
| Rohan Inayat Vaziralli DIN 02147431 | Nominee Director | 18 Feb 2008 | 18 yrs 8 mo | Mountain Valley Springs India Private Limited |
| Sanjay Kumar Singh DIN 03261231 | Designated Partner | 22 Sep 2020 | 6 yrs 1 mo | Anand Kashi Hospitality Llp |
| Mira Kulkarni DIN 01531577 | Designated Partner | 22 Sep 2020 | 6 yrs 1 mo | Anand Kashi Hospitality Llp, Forest Essentials Emarketing Private Limited |
| Henricus Cornelis Van Der Mark DIN 07420987 | Director | 05 Oct 2026 | 1 mo | Mountain Valley Springs India Private Limited |
| Aude Marie Claude Salipante Ep Gandon DIN 11927641 | Director | 05 Oct 2026 | 1 mo | Mountain Valley Springs India Private Limited |
People of Forest Essentials
21 people are tracked at Forest Essentials (7 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership | |
| Executive Director | Leadership | |
Ira . | Head Human Resource | Leadership |
Manoj Singh | Head Of IT Department | Leadership |
Jacqueline Tep Mishra | Head - Retail Sales, Operations & Business Expansion | Leadership |
Ashwini Dinker | Deputy Head - Digital Technology | Leadership |
Abhinav Kr Srivastava | Regional Head | Leadership |
Rahul Gola | Senior Software Engineer | Team |
Jitendra Singh Jethuri | Human Resource Officer | Team |
Krishan Kant Dhuharia | Human Resources Manager | Team |
Malti Purshottaman | Hr/admin Manager | Team |
Ritu Gulati | Sr. Manager - Human Resources | Team |
Maninder Dhillon | S.manager | Team |
Akshay Sethi | Performance & Growth Manager | Team |
Alankrit Sharma | Regional Manager | Team |
Preetam Singh Bhandari | UI UX Designer And Developer | Team |
Riya Gautam | Manager Visual Merchandiser | Team |
Prerna Malhotra | Senior Manager Strategy Business Development | Team |
Pavneet Kaur | Human Resources Executive | Team |
Sandeep Agnihotri | Manager - Digital Technology | Team |
1 more people are available in the full profile.
Complete people profiles for Forest Essentials
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Forest Essentials
Figures of Forest Essentials Emarketing Private Limited, the primary company behind Forest Essentials, for FY 2023. Net loss was -₹53,100 (0% margin). EBITDA was -₹30,600 (0% margin).
- -₹53,100Net loss · 0% margin
- -₹30,600EBITDA · 0% margin
- ₹1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Forest Essentials Emarketing Private Limited are on its company page.
Detailed financial statements for Forest Essentials
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Forest Essentials
4 dated milestones of Forest Essentials across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Forest Essentials is founded.
- Funding First funding round of $1.6M.
- Milestone Reaches Minicorn status.
- Exit Acquired by Estee Lauder.
Competitors of Forest Essentials
Forest Essentials has 3 listed competitors in our database, 3 of them funded. They include Transformative, Kama Ayurveda and The Ayurveda.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| transformative.in | 2010 | Delhi, India | $31.02M | 238 | Provider of ayurvedic food & skincare products | |
| kamaayurveda.in | 2002 | Coimbatore, India | $25.09M | 436 | Internet first brand of ayurvedic skin, facial, hair & body care products | |
| theayurvedaco.com | 2021 | Gurugram, India | $15.91M | 77 | Multi-category ayurvedic beauty and wellness products are offered online. |
Detailed competitors of Forest Essentials
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Forest Essentials
The website of Forest Essentials (forestessentialsindia.com) receives about 486.6K visits a month and ranks #93,338 among all websites worldwide, #4,750 in Beauty and Cosmetics.
- Monthly visits486.6K
▼ 6.3% vs previous month
- Unique visitors312.6K
per month
- Global rank#93,338
among all websites
- Category rank#4,750
Lifestyle · Beauty and Cosmetics
- Bounce rate37%
- Pages per visit2.9
- Average visit1 min 28 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Forest Essentials. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kamaayurveda.in | 100% | 236.3K | #186,044 | View details | |
| nykaa.com | 84% | 21.1M | #2,062 | View details | |
| justherbs.in | 84% | 862.6K | #54,596 | View details | |
| soultree.in | 80% | 49.1K | #681,472 | View details | |
| biotique.com | 79% | 127.9K | #278,609 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Forest Essentials
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Forest Essentials (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Forest Essentials
Complete news archive for Forest Essentials
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Frequently Asked Questions about Forest Essentials
Forest Essentials was founded in 2000 and raised its 1st funding round 8 years after it was founded.
Forest Essentials is headquartered in Noida, India. It is registered at Noida, Uttar Pradesh, India.
Forest Essentials is a funded company, having raised a total of $1.63M across 1 funding round to date. The company's 1st funding round was a Seed of $1.63M, raised on Feb 2008.
Forest Essentials is an authentic, traditional Skin Care Brand. Forest Essentials cater to four major categories i.e. Facial Care, Body Care, Hair Care and Wellness. Offers a wide range of Body Care products with handmade Sugar Butter soaps, Shower gels, Body creams, Body lotions, Body Polishers and Body Massage oils. Facial care products include make up remover, facial toner and remover, Lip Balms, Shaving Creams, Facial gels etc. Under hair care vertical forest essentials include - conditioners, oils, shampoos and cleansers. Wellness products include oils and massage products. Some key clients include the Oberoi and Taj group of hotels. Also has offline stores in many cities: Bangalore, Delhi, Chennai, Hyderabad, Mumbai, Ludhiana, Jaipur, Chandigarh, Pune and Surat. Estee Lauder picked up 20 stake in the company in 2008 for an undisclosed amount. Now plans to hike the stake. As of 2014, The company is growing at a compounded rate of 40, the company is expected to touch R100 Cr this fiscal.
Forest Essentials's top competitors include Kama Ayurveda, The Ayurveda and Transformative.
Forest Essentials offers Facial Moisturizers, Hair Cleansers, Body Mists, and Tinted Lip Serums.
Forest Essentials has 1 investor. Key investors include Estee Lauder.
The valuation of Forest Essentials is $21.63M as of Feb 2008.
Forest Essentials is associated with 3 legal entities: Forest Essentials Emarketing Private Limited, Anand Kashi Hospitality Llp, Mountain Valley Springs India Private Limited.
Yes. Forest Essentials was acquired by Estee Lauder in March 2026.
The legal entities of Forest Essentials currently have 6 directors, including Sanjay Kumar Singh, Mira Kulkarni, Rohan Inayat Vaziralli and others.
The website of Forest Essentials receives about 487 thousand visits a month and ranks #93,338 among all websites worldwide.