About Transformative
Transformative is a Consumer company based in Delhi (India) founded in 2010 by Rishabh Chopra. Transformative has raised $36.3 million across 11 funding rounds from investors including The Indian School of Business, Anicut Capital and Unity Small Finance Bank. The company has 142 employees. Transformative was last valued at $185.49 million in July 2024. Its chief executive, as recorded, is Rishabh Chopra. Its Indian entity Transformative Ventures Private Limited reported revenue of ₹361 Cr. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Kama Ayurveda, Asta Berry Biosciences and Forest Essentials; 3 of its 3 listed competitors have raised funding.
Company details
Provider of ayurvedic food skincare products. It offers a range of products under different brands like Purism, A. Modernica Naturalis, iYURA, and Ajara, each with its approach to skincare based on traditional Ayurvedic principles and natural ingredients. It also provides a range of learning solutions and services to empower organizations.
- Headquarters Delhi, India
- Employees 142
- Founders Rishabh Chopra
- Stage Minicorn
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website transformative.in
- Social X Facebook
- Legal Name Transformative Ventures Private Limited
- Date of Incorporation 12 Aug, 2010
- Jurisdiction Gurgaon, Haryana, India
- Annual Revenue₹361 Cr
FY 2024 · +38% YoY
- Net Loss-₹24.89 Cr
FY 2024 · -7% margin
- EBITDA-₹21.19 Cr
FY 2024 · -6% margin
- Total Equity Funding$36.3M (USD)
in 11 rounds
- Latest Funding Round$5.27M (USD), Series C
Jun 2026
- InvestorsThe Indian School of Business
& 76 more
- Employee Count142
Associated legal entities of Transformative
Transformative operates through Transformative Ventures Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Transformative Ventures Private Limited CIN U93000HR2010PTC125946 | Active | 12 Aug 2010 | Gurgaon, Haryana | ₹361 Cr | 142 | 6 | View details |
Funding Insights of Transformative
Transformative has successfully raised a total of $36.3M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $5.27 million completed in June 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.3M
- Total Rounds 11
- Last Round Series C — $5.27M
- First Round $111,037
(Mar 2012)
- Investors Count 77
Latest 10 of 11 funding rounds of Transformative with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2026 | $5.27M | Series C | – | Jungle Ventures | |
| Jul 2024 | $1.72M | Series C | $185.49M | Jungle Ventures, Unity Small Finance Bank | – |
| Dec 2023 | $15.23M | Series C | $187.82M | – | |
| Nov 2022 | $6.17M | Series B | $••••• | – | |
| May 2021 | $4.26M | Series B | $••••• | – | |
| Oct 2018 | $2.72M | Series A | $••••• | – | |
| May 2016 | $590,260 | Seed | $••••• | – | |
| Oct 2014 | $115,920 | Seed | $••••• | – | |
| Feb 2014 | $80,681 | Angel Round | $••••• | – | |
| Oct 2012 | $14,786 | Seed | $••••• | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2024 | $185.49M | •••••••• |
| Dec 2023 | $187.82M | •••••••• |
| Nov 2022 | $••••• | •••••••• |
| May 2021 | $••••• | •••••••• |
| Oct 2018 | $••••• | •••••••• |
| May 2016 | $••••• | •••••••• |
| Oct 2014 | $••••• | •••••••• |
| Feb 2014 | $••••• | •••••••• |
Full valuation and stage history of Transformative
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $185.49M (Jul 2024). 77 investors in total: 27 institutional and 50 angel.
Investors in Transformative
Transformative has secured backing from 77 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include The Indian School of Business, Anicut Capital and Unity Small Finance Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in early and growth-stage companies across Southeast Asia and India, focusing on technology sectors. | jungle.vc | |||
Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India. | 2015 | anicutcapital.com | Chennai, India | |
Venture capital management for SMEs and startups in India. | 1999 | sidbiventure.co.in | Mumbai, India | |
Venture capital firm focused on tech sectors | foundercollective.com | Cambridge, United States | ||
Multiple sectors are financed through venture debt by the trust. | Ahmedabad, India | |||
Venture debt fund focused on multiple sectors | Ahmedabad, India | |||
Family wealth and investments are managed for Vikramaditya Mohan Thapar. | Kolkata, India | |||
Venture capital fund investing in multiple sectors | 2021 | riverwalkholdings.com | Gurugram, India | |
Diversified investment management firm | 2005 | patniadvisors.com | Mumbai, India | |
Investor details for Transformative
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Transformative Ventures Private Limited (Transformative)
Transformative Ventures Private Limited is the primary company behind Transformative. The board of Transformative Ventures Private Limited currently have 6 directors; the longest-serving is Rishabh Chopra, appointed in 2010. 9 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Rishabh Chopra DIN 03090020 | Director | 12 Aug 2010 | 16 yrs 2 mo | Transformative Ventures Private Limited |
| Mohit Satyanand DIN 00826799 | Director | 25 Feb 2016 | 10 yrs 8 mo | Transformative Ventures Private Limited |
| Kanwaljit Singh DIN 01388140 | Nominee Director | 23 Nov 2018 | 7 yrs 11 mo | Transformative Ventures Private Limited |
| Arpit Beri DIN 10417914 | Nominee Director | 04 Jan 2024 | 2 yrs 10 mo | Transformative Ventures Private Limited |
| Ashvin Chadha DIN 01962798 | Nominee Director | 28 May 2024 | 2 yrs 5 mo | Transformative Ventures Private Limited |
| Simrandeep Singh Parmar DIN 03390118 | Director | 07 Mar 2025 | 1 yr 8 mo | Transformative Ventures Private Limited |
People of Transformative
15 people are tracked at Transformative (5 in leadership, 10 in team); the tracked headcount is 142.
| Name | Role | Group |
|---|---|---|
| Founder & CEO | Leadership | |
Kislay Kumar | Head Of Engineering - New Apps, Tech Integrations And Automation | Leadership |
Shashank Lath | Geography Head (usa CAN Aus) - The Ayurveda Experience | Leadership |
Dr. Debabrata Acharya | HEAD R&d - Product Development & Acquisition | Leadership |
Kushal Singh | Business Head Asia | Leadership |
Mayank Agarwal | Technology Leader | Team |
Gayatri Joshi | Recruitment Specialist | Team |
Soumya P | Recruitment Manager | Team |
Raghav Agarwal | Business Analyst | Team |
Saurabh Sharma | HTML Developer | Team |
Sumit Kumar | Software Engineer | Team |
Dr. Aleena Gauri | Associate Scientist | Team |
Rohan Khandelwal | Country & Branding Manager - Asia Markets | Team |
Kirti Bajaj | Research Scientist | Team |
Ranjitha G V | Recruitment Specialist | Team |
Complete people profiles for Transformative
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Transformative
Figures of Transformative Ventures Private Limited, the primary company behind Transformative, for FY 2024. Revenue was ₹361 Cr (+38% year on year). Net loss was -₹24.89 Cr (-7% margin). EBITDA was -₹21.19 Cr (-6% margin). Revenue has grown at a compounded annual rate of +53% over three years and +43% over five years.
- ₹361 CrRevenue · FY 2024 · +38% YoY
- -₹24.89 CrNet loss · -7% margin
- -₹21.19 CrEBITDA · -6% margin
- ₹5.8 LakhPaid-up capital
- 142Employees (provident fund records)
- +53%Revenue CAGR, 3 years
- +43%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Transformative Ventures Private Limited are on its company page.
Detailed financial statements for Transformative
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Transformative
4 dated milestones of Transformative across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Transformative is founded.
- Funding First funding round of $111K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $5.3M.
Competitors of Transformative
Transformative has 3 listed competitors in our database, 3 of them funded. They include Kama Ayurveda, Asta Berry Biosciences and Forest Essentials.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kamaayurveda.in | 2002 | Coimbatore, India | $25.09M | 436 | Internet first brand of ayurvedic skin, facial, hair & body care products | |
| astaberry.com | 1950 | Delhi, India | $50,125 | 212 | Ayurvedic skincare and cosmetics are manufactured and distributed globally. | |
| forestessentialsindia.com | 2000 | Noida, India | $1.63M | 1,513 | Ayurvedic personal care products are manufactured and marketed. |
Detailed competitors of Transformative
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Transformative
The website of Transformative (transformative.in) receives about 7.2K visits a month.
- Monthly visits7.2K
▼ 50.2% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Transformative (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Transformative
Complete news archive for Transformative
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Frequently Asked Questions about Transformative
Transformative was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Transformative is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Rishabh Chopra is the CEO of Transformative, as recorded in our data. They have also founded this company.
Transformative is a funded company, having raised a total of $36.3M across 11 funding rounds to date. The company's 1st funding round was a Seed of $14.79K, raised on Mar 2012.
Transformative has 142 employees.
The primary company behind Transformative, Transformative Ventures Private Limited, reported revenue of ₹361 Cr for FY 2024, up 38% year on year.
Provider of ayurvedic food skincare products. It offers a range of products under different brands like Purism, A. Modernica Naturalis, iYURA, and Ajara, each with its approach to skincare based on traditional Ayurvedic principles and natural ingredients. It also provides a range of learning solutions and services to empower organizations.
Transformative's top competitors include Kama Ayurveda, Asta Berry Biosciences and Forest Essentials.
Transformative has 77 investors. Key investors include The Indian School of Business, Anicut Capital, Unity Small Finance Bank, Riverwalk Holdings, and SIDBI Venture Capital.
The valuation of Transformative is $185.49M as of Jul 2024.
Transformative operates through Transformative Ventures Private Limited.
The legal entities of Transformative currently have 6 directors, including Simrandeep Singh Parmar, Arpit Beri, Rishabh Chopra and others.