About Formation AI
Formation AI is a company based in San Francisco (United States) founded in 2015 by Jason Hickner, Ryan Hickner, and Ammon Haggerty was acquired by BCG in August 2022.. Formation AI has raised $224.7 million across 4 funding rounds from investors including Starbucks, BCG and BCG Digital Ventures. The company has 4 employees as of December 31, 2022. Formation AI operates in a competitive market with competitors including [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Digital River, among others.
- Headquarter San Francisco, United States
- Employees 4 as on 31 Dec, 2022
- Founders Jason Hickner, Ryan Hickner, Ammon Haggerty
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Formation, Llc
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Funding Insights of Formation AI
Formation AI has successfully raised a total of $224.7M across 4 strategic funding rounds. The most recent funding activity was a Post-IPO round of $110 million completed in December 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Post-IPO — $110.0M
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First Round
First Round
(20 Oct 2015)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Dec, 2020 | Amount | Post-IPO - Formation AI | Valuation |
investors |
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| Sep, 2017 | Amount | Series B - Formation AI | Valuation |
investors |
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| Jul, 2016 | Amount | Series A - Formation AI | Valuation | BCG Digital Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Formation AI
Formation AI has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Starbucks, BCG and BCG Digital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital firm managing investments in biotechnology and pharmaceuticals since 1999.
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Founded Year | Domain | Location | |
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High-quality coffees are roasted and served in limited-service restaurant chains.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Formation AI
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Formation AI
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Formation Ai Comparisons
Competitors of Formation AI
Formation AI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as [24]7.ai, Intellimize, Dynamic Yield, Sailthru and Digital River, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-powered platforms and services for customer experience management are provided.
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| domain | founded_year | HQ Location |
Conversion rate optimization and personalization are delivered to businesses.
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| domain | founded_year | HQ Location |
Website optimization and personalization solutions are provided for digital platforms.
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| domain | founded_year | HQ Location |
Personalized omnichannel experiences are generated via marketing automation.
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| domain | founded_year | HQ Location |
Cloud-based tax, fraud compliance and payment solutions for businesses
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| domain | founded_year | HQ Location |
Lead email acquisition is enabled via website widgets and popups.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Formation Ai
Frequently Asked Questions about Formation AI
When was Formation AI founded?
Formation AI was founded in 2015.
Where is Formation AI located?
Formation AI is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Formation AI a funded company?
Formation AI is a funded company, having raised a total of $224.7M across 4 funding rounds to date. The company's 1st funding round was a Series A of $30M, raised on Oct 20, 2015.
How many employees does Formation AI have?
As of Dec 31, 2022, the latest employee count at Formation AI is 4.
What does Formation AI do?
Formation was founded in 2015 in San Francisco, United States. A consumer intelligence platform is provided, enabling analysis of customer data, behavior, and motivations through reinforcement learning. Personalized solutions are delivered to target individuals rather than segments. Industries served include retail, hospitality, restaurants, travel, and grocery, with operations focused on data-driven customer goal management.
Who are the top competitors of Formation AI?
Formation AI's top competitors include [24]7.ai, Dynamic Yield and Privy.
Who are Formation AI's investors?
Formation AI has 4 investors. Key investors include Starbucks, BCG, BCG Digital Ventures, and Versant Ventures.
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