FORME

Los Angeles, United States Founded: 2020 • Age: 6 yrs
Smart exercising equipment is provided for personalized home fitness training.
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About FORME

FORME is a company based in Los Angeles (United States) founded in 2020 by Trent Ward. It operates as a Subscription Services, and Direct-to-Consumer (D2C). FORME has raised $108.51 million across 2 funding rounds. The company has 26 employees as of December 31, 2024. FORME has completed 1 acquisition, including CLMBR. FORME offers products and services including FORME Studio, FORME App, and Golf Fitness Training. FORME operates in a competitive market with competitors including Peloton, Tonal, Tempo, Lululemon Studio and Vitruvian, among others.

  • Headquarter Los Angeles, United States
  • Employees 26 as on 31 Dec, 2024
  • Founders Trent Ward
  • Stage Public
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Interactive Strength Inc.
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
    $5.38 M
    459.25
    as on Dec 31, 2024
  • Net Profit
    $-34.93 M
    32
    as on Dec 31, 2024
  • EBITDA
    $-21.96 M
    54.21
    as on Dec 31, 2024
  • Total Equity Funding
    $108.51 M (USD)

    in 2 rounds

  • Latest Funding Round
    $38.66 M (USD), Series C

    Aug 29, 2022

  • Investors
  • Employee Count
    26

    as on Dec 31, 2024

  • Investments & Acquisitions
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IPO & Listings of FORME

FORME is a publicly listed company on the NASDAQ with ticker symbol TRNR in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: NASDAQ · Ticker: TRNR . Sector: Retail trade · USA

Products & Services of FORME

FORME offers a comprehensive portfolio of products and services, including FORME Studio, FORME App, and Golf Fitness Training. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Smart fitness mirror for personalized training sessions.

Mobile app for on-demand fitness classes.

Customized golf fitness programs with certified trainers.

People of FORME
Headcount 50-200
Employee Profiles 26
Employee Profiles
People
Mark Correa
Operations Coordinator
People
Akhila T
Lead Software Engineer
People
Marvin Nixon, MS, NBC-HWC
Well-Being and Fitness Coach
People
文峰 洪
Head of Quality

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Funding Insights of FORME

FORME has successfully raised a total of $108.51M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $38.66 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series C — $38.7M
  • First Round

    (23 Jul 2021)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2022 Amount Series C - FORME Valuation

investors

Jul, 2021 Amount Series C - FORME Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investments & Acquisitions by FORME

FORME has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CLMBR. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Manufacturer of fitness equipment
2019
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - FORME

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Forme Comparisons

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Competitors of FORME

FORME operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Tonal, Tempo, Lululemon Studio and Vitruvian, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Smart fitness equipment and streaming platforms are provided.
domain founded_year HQ Location
AI-based full-body motion analysis and strength training system is offered.
domain founded_year HQ Location
Jira-integrated software for resource management and time tracking is developed.
domain founded_year HQ Location
Online fitness classes are offered via membership access.
domain founded_year HQ Location
Smart resistance training equipment and app are provided by Vitruvian.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Forme

Frequently Asked Questions about FORME

When was FORME founded?

FORME was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is FORME located?

FORME is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Who is the current CEO of FORME?

Trent Ward is the current CEO of FORME. They have also founded this company.

Is FORME a funded company?

FORME is a funded company, having raised a total of $108.51M across 2 funding rounds to date. The company's 1st funding round was a Series C of $69.85M, raised on Jul 23, 2021.

How many employees does FORME have?

As of Dec 31, 2024, the latest employee count at FORME is 26.

What is the annual revenue of FORME?

Annual revenue of FORME is $5.38M as on Dec 31, 2024.

What does FORME do?

FORME is involved in delivering innovative fitness solutions through smart equipment like the FORME Studio mirror and a dedicated mobile app. Personalized training sessions are offered with certified trainers focusing on various fitness areas including golf fitness, mobility, strength training, and more. Services are provided via subscription plans, ensuring access to live one-on-one sessions, custom workout plans, and on-demand classes. The company targets individual consumers seeking convenient and tailored fitness experiences.

Who are the top competitors of FORME?

FORME's top competitors include Peloton, Tonal and OxeFit.

What products or services does FORME offer?

FORME offers FORME Studio, FORME App, and Golf Fitness Training.

Is FORME publicly traded?

Yes, FORME is publicly traded on NASDAQ under the ticker symbol TRNR.

How many acquisitions has FORME made?

FORME has made 1 acquisition, including CLMBR.

What is FORME's ticker symbol?

The ticker symbol of FORME is TRNR on NASDAQ.

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