About FORME
FORME is a publicly listed company based in Los Angeles (United States) founded in 2020 by Trent Ward. Smart exercising equipment is provided for personalized home fitness training. It operates on a Subscription Services and Direct-to-Consumer (D2C) model. FORME has raised $108.51 million across 2 funding rounds. The company has 26 employees. FORME has completed 1 acquisition, including CLMBR. Its chief executive, as recorded, is Trent Ward. FORME offers products and services including FORME Studio, FORME App, and Golf Fitness Training. Its focus areas include Consumer Goods, Fitness Equipment and Smart Fitness Devices. Its legal entity is Interactive Strength, Inc. Its competitors include Peloton, Tonal and Lululemon Studio; 3 of its 3 listed competitors have raised funding.
Company details
FORME is involved in delivering innovative fitness solutions through smart equipment like the FORME Studio mirror and a dedicated mobile app. Personalized training sessions are offered with certified trainers focusing on various fitness areas including golf fitness, mobility, strength training, and more. Services are provided via subscription plans, ensuring access to live one-on-one sessions, custom workout plans, and on-demand classes. The company targets individual consumers seeking convenient and tailored fitness experiences.
- Annual Revenue$11.53 M (USD)114.31as on Dec 31, 2025
- Net Profit-$23.97 M (USD)31.39as on Dec 31, 2025
- EBITDA-$16.08 M (USD)26.79as on Dec 31, 2025
- Total Equity Funding$108.51M (USD)
in 2 rounds
- Latest Funding Round$38.66M (USD), Series C
Aug 2022
- Employee Count26
- Investments & Acquisitions
Products & Services of FORME
FORME offers a comprehensive portfolio of products and services, including FORME Studio, FORME App, and Golf Fitness Training.
Smart fitness mirror for personalized training sessions.
Mobile app for on-demand fitness classes.
Customized golf fitness programs with certified trainers.
Apps and channels of FORME
FORME publishes 1 mobile app; its YouTube channel FORME Life has 272 subscribers and 23 videos.
Videos from FORME
The most watched videos on FORME's YouTube channel, FORME Life (272 subscribers). Click a video to play it here.
More on FORME Life.
Funding Insights of FORME
FORME has successfully raised a total of $108.51M across 2 strategic funding rounds. The most recent funding activity was a Series C round of $38.66 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $108.51M
- Total Rounds 2
- Last Round Series C — $38.66M
- First Round $69.85M
(Jul 2021)
All 2 funding rounds of FORME with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2022 | $38.66M | Series C | – | – | – |
| Jul 2021 | $69.85M | Series C | – | – | – |
People of FORME
26 people are tracked at FORME (12 in leadership, 14 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Trent Ward | Founder & CEO | Leadership |
Scott Chenoweth | Head Of Hardware Engineering | Leadership |
Ben Bartlett | Co-Founder & President | Leadership |
Deepak Mulchandani | Board Member, Chief Technology Officer | Leadership |
文峰 洪 | Head of Quality | Leadership |
Radhika Reddy | Head of QA | Leadership |
Matthew Berenc | VP, Live 1:1 Coach Development & Technology | Leadership |
Triccia Quartararo | Senior Director of Operations | Leadership |
Oana Breen, SPHR | Director, People and Culture | Leadership |
Albert Chan | Head Of Devops (hands-on) | Leadership |
Michael Madigan, CPA | Chief Financial Officer | Leadership |
Anupama Ramesh | Head of PMO | Leadership |
Danielle Dam, CPC, ELI-MP, CDLS | Health And Wellness Coach | Team |
Mark Correa | Operations Coordinator | Team |
Akhila T | Lead Software Engineer | Team |
Marvin Nixon, MS, NBC-HWC | Well-Being and Fitness Coach | Team |
Bryce Taylor | Health And Wellness Coach | Team |
Tanya Vlakancic-Dajcic | Master Trainer of Live 1:1 Sales and Ops | Team |
Igor Pyanin | Engineering Consultant | Team |
Silvanus Thomas | Senior Software QA Engineer | Team |
6 more people are available in the full profile.
Complete people profiles for FORME
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IPO & Listings of FORME
FORME is a publicly listed company on the NASDAQ with ticker symbol TRNR in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date28 Apr 2023
- Listed onNASDAQ: TRNR
- Listed entityInteractive Strength Inc.
- Exchange sectorRetail trade
Investments & Acquisitions by FORME
FORME has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include CLMBR.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Manufacturer of fitness equipment | clmbr.com | Denver, United States | 2019 | Oct 2023 | •••• |
Complete acquisition details for FORME
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of FORME
5 dated milestones of FORME across 3 years, from founding to its latest funding, stage changes and deals.
- Founded FORME is founded.
- Funding First funding round of $69.9M.
- Funding Latest funding round, Series C, of $38.7M.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires CLMBR.
Competitors of FORME
FORME has 3 listed competitors in our database, 3 of them funded. They include Peloton, Tonal and Lululemon Studio.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onepeloton.com | 2011 | New York, United States | $995.53M | 7,144 | Smart fitness equipment and streaming platforms are provided. | |
| tonal.com | 2015 | San Francisco, United States | $535M | 221 | AI-based full-body motion analysis and strength training system is offered. | |
| lululemonstudio.com | 2010 | New York, United States | $80.8M | Online fitness classes are offered via membership access. |
Detailed competitors of FORME
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of FORME
The website of FORME (formelife.com) receives about 4.9K visits a month.
- Monthly visits4.9K
▼ 9.7% vs previous month
Websites whose visitors overlap most with FORME. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
store.yahoo.co.jp | store.yahoo.co.jp | 100% | – | ||
forme.science | forme.science | 48% | #128,877 | – |
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as FORME (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Forme
Complete news archive for FORME
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Frequently Asked Questions about FORME
FORME was founded in 2020 and raised its 1st funding round 1 year after it was founded.
FORME is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Trent Ward is the CEO of FORME, as recorded in our data. They have also founded this company.
FORME is a funded company, having raised a total of $108.51M across 2 funding rounds to date. The company's 1st funding round was a Series C of $69.85M, raised on Jul 2021.
FORME has 26 employees.
Annual revenue of FORME is $11.53M as on Dec 31, 2025.
FORME is involved in delivering innovative fitness solutions through smart equipment like the FORME Studio mirror and a dedicated mobile app. Personalized training sessions are offered with certified trainers focusing on various fitness areas including golf fitness, mobility, strength training, and more. Services are provided via subscription plans, ensuring access to live one-on-one sessions, custom workout plans, and on-demand classes. The company targets individual consumers seeking convenient and tailored fitness experiences.
FORME's top competitors include Peloton, Tonal and Lululemon Studio.
FORME offers FORME Studio, FORME App, and Golf Fitness Training.
Yes, FORME is publicly traded on NASDAQ under the ticker symbol TRNR.
FORME has made 1 acquisition, including CLMBR.
FORME operates through Interactive Strength, Inc..