About Tonal
Tonal is a company based in San Francisco (United States) founded in 2015 by Aly Orady.. Tonal has raised $535 million across 5 funding rounds from investors including Cobalt, L Catterton and Dragoneer. Tonal offers products and services including Tonal Machine and Tonal Accessories. Tonal operates in a competitive market with competitors including Peloton, Tempo, Lululemon Studio, Vitruvian and FORME, among others.
- Headquarter San Francisco, United States
- Founders Aly Orady
- Stage Unicorn
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Sectors
HealthcareTechnology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$535 M (USD)
in 5 rounds
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Latest Funding Round
$130 M (USD), Series E
Apr 10, 2023
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Investors
Cobalt
& 22 more
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Employee Count
Employee Count
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Products & Services of Tonal
Tonal offers a comprehensive portfolio of products and services, including Tonal Machine and Tonal Accessories. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Smart device for real-time resistance training and personalized workouts.
Additional items to enhance Tonal home gym functionality.
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Funding Insights of Tonal
Tonal has successfully raised a total of $535M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $130 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series E — $130.0M
- First Round First Round
- Investors Count 23
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2023 | Amount | Series E - Tonal | Valuation | L Catterton | |
| Mar, 2021 | Amount | Series E - Tonal | Valuation | Dragoneer Investment Group | |
| Sep, 2020 | Amount | Series D - Tonal | Valuation | L Catterton , Mayfield |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Tonal
Tonal has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Cobalt, L Catterton and Dragoneer. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Private equity investments are made in technology-enabled growth companies.
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Founded Year | Domain | Location | |
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Seed-stage investments in multiple sectors are made by Kindred Ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Tonal
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Tonal
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Tonal Comparisons
Competitors of Tonal
Tonal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Tempo, Lululemon Studio, Vitruvian and FORME, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Smart fitness equipment and streaming platforms are provided.
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| domain | founded_year | HQ Location |
Jira-integrated software for resource management and time tracking is developed.
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| domain | founded_year | HQ Location |
Online fitness classes are offered via membership access.
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| domain | founded_year | HQ Location |
Smart resistance training equipment and app are provided by Vitruvian.
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| domain | founded_year | HQ Location |
Smart exercising equipment is provided for personalized home fitness training.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Tonal
Frequently Asked Questions about Tonal
When was Tonal founded?
Tonal was founded in 2015.
Where is Tonal located?
Tonal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Tonal a funded company?
Tonal is a funded company, having raised a total of $535M across 5 funding rounds to date. The company's 1st funding round was a Series D of $110M, raised on Jun 01, 2015.
What does Tonal do?
Founded in 2015 in San Francisco, United States, Tonal operates in the fitness technology sector. An AI-driven digital strength training platform is provided, featuring a home-based system with adjustable digital weights. Motion is analyzed by 17 sensors to correct posture and deliver real-time feedback during workouts. Guidance from experts and coaches is integrated for various exercises, supporting full-body training routines.
What products or services does Tonal offer?
Tonal offers Tonal Machine and Tonal Accessories.
Who are Tonal's investors?
Tonal has 23 investors. Key investors include Cobalt, L Catterton, Dragoneer, Kindred Ventures, and THVC.
What is Tonal's valuation?
The valuation of Tonal is $1.6B as of Mar 2021.