About Tonal
Tonal is a Healthcare company based in San Francisco (United States) founded in 2015 by Aly Orady. AI-based full-body motion analysis and strength training system is offered. It operates in the Healthcare and Technology sectors. Tonal has raised $535 million across 5 funding rounds from investors including Watershed, Cobalt and L Catterton. The company has 409 employees. Tonal was last valued at $1.6 billion in January 2026. Its website tonal.com draws about 645 thousand monthly visits. Tonal offers products and services including Tonal Machine and Tonal Accessories. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Smart Exercising Equipment. Its competitors include Peloton, Lululemon Studio and FORME; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2015 in San Francisco, United States, Tonal operates in the fitness technology sector. An AI-driven digital strength training platform is provided, featuring a home-based system with adjustable digital weights. Motion is analyzed by 17 sensors to correct posture and deliver real-time feedback during workouts. Guidance from experts and coaches is integrated for various exercises, supporting full-body training routines.
- Total Equity Funding$535M (USD)
in 5 rounds
- Latest Funding Round$130M (USD), Series E
Apr 2023
- InvestorsWatershed
& 41 more
- Employee Count409
Products & Services of Tonal
Tonal offers a comprehensive portfolio of products and services, including Tonal Machine and Tonal Accessories.
Smart device for real-time resistance training and personalized workouts.
Additional items to enhance Tonal home gym functionality.
Apps and channels of Tonal
its YouTube channel Tonal has 24.6K subscribers and 30 videos.
Videos from Tonal
The most watched videos on Tonal's YouTube channel, Tonal (24.6K subscribers). Click a video to play it here.
More on Tonal.
Funding Insights of Tonal
Tonal has successfully raised a total of $535M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $130 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $535M
- Total Rounds 5
- Last Round Series E — $130M
- Investors Count 42
All 5 funding rounds of Tonal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $130M | Series E | – | L Catterton | |
| Mar 2021 | $250M | Series E | $1.6B | Dragoneer Investment Group | |
| Sep 2020 | $110M | Series D | – | L Catterton, Mayfield | |
| Apr 2019 | $45M | Series C | $185M | L Catterton | |
| Jun 2015 | Seed | – | Mayfield | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2021 | $1.6B | •••••••• |
| Apr 2019 | $185M | •••••••• |
Last known valuation $1.6B (Jan 2026). 42 investors in total: 32 institutional and 10 angel.
Investors in Tonal
Tonal has secured backing from 42 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Watershed, Cobalt and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | lcatterton.com | Greenwich, United States | ||
Private equity investments are made in technology-enabled growth companies. | dragoneer.com | San Francisco, United States | ||
Seed-stage investments in multiple sectors are made by Kindred Ventures. | kindredventures.com | San Francisco, United States | ||
Investment in transformational healthcare is facilitated by THVC. | thvc.co | San Francisco, United States | ||
Investments in multiple sectors are made by Cobalt Capital. | cobalt.la | Santa Monica, United States | ||
Venture capital firm partnering with enterprise software companies and early-stage funds. | sapphireventures.com | |||
Mayfield is focused on AI innovation and venture capital investments. | mayfield.com | Menlo Park, United States | ||
Growth-equity investments are targeted by the private firm Delta-v Capital. | deltavcapital.com | Dallas, United States | ||
| alexafund.com | Seattle, United States | |||
Venture capital fund focused on multiple sectors | mousse-partners.com | New York, United States |
Investor details for Tonal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Tonal
70 people are tracked at Tonal (30 in leadership, 40 in team); the tracked headcount is 409.
| Name | Role | Group |
|---|---|---|
Aly Orady | Founder | Leadership |
Alysa Frostdale | Vice President, Revenue | Leadership |
Hayden Tollas | CFO | Leadership |
Jonathan Shottan | Chief Product & Content Officer | Leadership |
Matt Stitzer | Chief Legal Officer | Leadership |
Darren MacDonald | Chief Executive Officer | Leadership |
Gregory de Gunzburg | Chief Strategy Officer | Leadership |
Christina Kunst | Senior Director, Partnership Development | Leadership |
Ron Will | CFO | Leadership |
Alisa Leung | Vice President, Fp&a | Leadership |
Christopher Ramkishun | Director Of Operational Accounting | Leadership |
Robert MacAuley | Director Of Product Management | Leadership |
Farman Syed | Vice President Of Product | Leadership |
John Skordakis | Director Of Finance | Leadership |
Alberto Villarreal | Design Director | Leadership |
Troy Taylor | Vice President, Performance Innovation | Leadership |
Ron Lavalley | Senior Vp, Manufacturing | Leadership |
Natalie Higgins | Senior Director, People | Leadership |
Rachel Knobloch | Senior Art Director | Leadership |
Stan A. | Director, Content Integration | Leadership |
50 more people are available in the full profile.
Complete people profiles for Tonal
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Tonal
5 dated milestones of Tonal across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Tonal is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series E, of $130.0M.
Competitors of Tonal
Tonal has 3 listed competitors in our database, 3 of them funded. They include Peloton, Lululemon Studio and FORME.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onepeloton.com | 2011 | New York, United States | $995.53M | 7,144 | Smart fitness equipment and streaming platforms are provided. | |
| lululemonstudio.com | 2010 | New York, United States | $80.8M | Online fitness classes are offered via membership access. | ||
| formelife.com | 2020 | Los Angeles, United States | $108.51M | Smart exercising equipment is provided for personalized home fitness training. |
Detailed competitors of Tonal
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Tonal
The website of Tonal (tonal.com) receives about 644.6K visits a month.
- Monthly visits644.6K
▲ 48.7% vs previous month
Websites whose visitors overlap most with Tonal. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| speediance.com | 100% | 1.1M | #60,947 | View details | |
baseblocks.fit | baseblocks.fit | 72% | #386,721 | – | |
bodi.com | bodi.com | 72% | #44,272 | – | |
| verywellfit.com | 71% | #27,209 | View details | ||
selectfitness.com | selectfitness.com | 71% | #530,711 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Tonal
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Tonal (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Tonal
Complete news archive for Tonal
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Tonal
Tonal was founded in 2015.
Tonal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Tonal is a funded company, having raised a total of $535M across 5 funding rounds to date.
Tonal has 409 employees.
Founded in 2015 in San Francisco, United States, Tonal operates in the fitness technology sector. An AI-driven digital strength training platform is provided, featuring a home-based system with adjustable digital weights. Motion is analyzed by 17 sensors to correct posture and deliver real-time feedback during workouts. Guidance from experts and coaches is integrated for various exercises, supporting full-body training routines.
Tonal's top competitors include Peloton, FORME and Lululemon Studio.
Tonal offers Tonal Machine and Tonal Accessories.
Tonal has 42 investors. Key investors include Watershed, Cobalt, L Catterton, Dragoneer, and Kindred Ventures.
The valuation of Tonal is $1.6B as of Jan 2026.
The website of Tonal receives about 645 thousand visits a month.