Tonal

San Francisco, United States Founded: 2015 • Age: 11 yrs
AI-based full-body motion analysis and strength training system is offered.
Annual revenue - Latest available
Total funding $535.0M 5 rounds
Employees - Tracked headcount
Investors 23 Known backers
Products 2 Services tracked
Competitors 10 Brand Intelligence

About Tonal

Tonal is a company based in San Francisco (United States) founded in 2015 by Aly Orady. Tonal has raised $535 million across 5 funding rounds from investors including Cobalt, L Catterton and Dragoneer. Tonal offers products and services including Tonal Machine and Tonal Accessories. Tonal operates in a competitive market with competitors including Peloton, Tempo, Lululemon Studio, Vitruvian and FORME, among others.

  • Headquarter San Francisco, United States
  • Founders Aly Orady
  • Stage Unicorn
  • Sectors
    Healthcare
    Technology
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Technology → Internet of Things (IoT) & Connectivity Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $535 M (USD)

    in 5 rounds

  • Latest Funding Round
    $130 M (USD), Series E

    Apr 10, 2023

  • Investors
    Cobalt

    & 22 more

  • Employee Count
    Not available
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Products & Services of Tonal

Tonal offers a comprehensive portfolio of products and services, including Tonal Machine and Tonal Accessories.

Product name locked
Category locked
Primary

Smart device for real-time resistance training and personalized workouts.

Product name locked
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Additional items to enhance Tonal home gym functionality.

People of Tonal

Headcount 200-500
Employee Profiles 69
Board Members and Advisors 1
Employee Profiles
People
Alysa Frostdale
Vice President, Revenue
People
Brooke Sanderson
Staff Product Manager
People
Katherine Kelly
Strategy And Corporate Development
People
Anna Furr
Sr. Product Manager

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Board Members and Advisors
people
Aly Orady
Founder, Board Member & Advisor

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Funding Insights of Tonal

Tonal has successfully raised a total of $535M across 5 strategic funding rounds. The most recent funding activity was a Series E round of $130 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Tonal

Tonal has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Cobalt, L Catterton and Dragoneer.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
L Catterton is recognized as a leading consumer-focused private equity group.
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Private equity investments are made in technology-enabled growth companies.
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Seed-stage investments in multiple sectors are made by Kindred Ventures.
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Investor details for Tonal

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Investments & Acquisitions by Tonal

Investments
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Investment portfolio details for Tonal

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Financial Statements - Tonal

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Detailed financials for Tonal

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Tonal Comparisons

Tonal Primary company
Description
AI-based full-body motion analysis and strength training sys...
Location
San Francisco, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Tonal

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Tonal

Tonal operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Peloton, Tempo, Lululemon Studio, Vitruvian and FORME, among others.

Company Name Domain Founded year HQ Location Description
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Smart fitness equipment and streaming platforms are provided.
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Jira-integrated software for resource management and time tracking is developed.
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Online fitness classes are offered via membership access.
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Smart resistance training equipment and app are provided by Vitruvian.
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Smart exercising equipment is provided for personalized home fitness training.
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Detailed competitors of Tonal

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Latest news on Tonal

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Complete news archive for Tonal

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Frequently Asked Questions about Tonal

Tonal was founded in 2015.

Tonal is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Tonal is a funded company, having raised a total of $535M across 5 funding rounds to date.

Founded in 2015 in San Francisco, United States, Tonal operates in the fitness technology sector. An AI-driven digital strength training platform is provided, featuring a home-based system with adjustable digital weights. Motion is analyzed by 17 sensors to correct posture and deliver real-time feedback during workouts. Guidance from experts and coaches is integrated for various exercises, supporting full-body training routines.

Tonal's top competitors include Peloton, OxeFit and AroLeap.

Tonal offers Tonal Machine and Tonal Accessories.

Tonal has 23 investors. Key investors include Cobalt, L Catterton, Dragoneer, Kindred Ventures, and THVC.

The valuation of Tonal is $1.6B as of Mar 2021.

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