About Fortella
Fortella is a Technology company based in Redwood City (United States) founded in 2017, and was acquired by 6sense in August 2021. Marketing and revenue management solutions are provided for businesses. The company has 10 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Management and Marketing Resource Management. Its legal entity is DATALAAB, INC. Its competitors include Aprimo, Alembic and ThinkVine; 3 of its 3 listed competitors have raised funding.
Company details
Fortella offers marketing and revenue management solutions. It allows users to plan and execute revenue goals, manage marketing solutions. It enables brands to segment and measure marketing performance. It allows businesses to collect marketing data into a single repository, analyze and target customers. It helps businesses to understand marketing contribution, marketing effectiveness, cross-channel engagement and manage conversion rates.
- Headquarters Redwood City, United States
- Employees 10
- Stage Acquired
- SectorsTechnology
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- Website fortella.ai
- Social LinkedIn X
- Acquired by 6sense (Aug 2021)
- Legal Name Datalaab, Inc.
Investors in Fortella
Fortella has secured backing from 1 investor. Prominent investors backing the company include 6sense.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Predictive intelligence is delivered for sales and marketing teams. | 2013 | 6sense.com | San Francisco, United States |
Investor details for Fortella
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People of Fortella
3 people are tracked at Fortella (1 in leadership, 2 in board & advisors); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
John He | VP of Engineering | Leadership |
Raghu Raghavan | Advisor | Board & advisors |
Venk Shukla | Director | Board & advisors |
Complete people profiles for Fortella
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Timeline of Fortella
2 dated milestones of Fortella across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Fortella is founded.
- Exit Acquired by 6sense.
Competitors of Fortella
Fortella has 3 listed competitors in our database, 3 of them funded. They include Aprimo, Alembic and ThinkVine.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aprimo.com | 1998 | Indianapolis, United States | $46.5M | 229 | Digital assets and marketing activities are managed for businesses. | |
| getalembic.com | 2018 | San Francisco, United States | $67.45M | 46 | Alembic is recognized for providing AI-driven marketing analytics solutions. | |
| thinkvine.com | 2000 | Cincinnati, United States | $10.85M | 35 | Marketing campaigns are optimized across digital and traditional channels. |
Detailed competitors of Fortella
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Top companies in MarketingTech
3 companies that operate in the same segment as Fortella (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Fortella
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Frequently Asked Questions about Fortella
Fortella was founded in 2017.
Fortella is headquartered in Redwood City, United States. It is registered at Redwood City, California, United States.
Fortella has 10 employees.
Fortella offers marketing and revenue management solutions. It allows users to plan and execute revenue goals, manage marketing solutions. It enables brands to segment and measure marketing performance. It allows businesses to collect marketing data into a single repository, analyze and target customers. It helps businesses to understand marketing contribution, marketing effectiveness, cross-channel engagement and manage conversion rates.
Fortella has 1 investor. Key investors include 6sense.
Fortella operates through Datalaab, Inc..
Yes. Fortella was acquired by 6sense in August 2021.

