About Foundation
Foundation is a company based in Bellevue (United States) founded in 2022 by Shiv Agarwal. It operates as a SaaS (Software-as-a-Service), and B2B2C. Foundation has raised $3 million across 1 funding round from investors including Founders' Co-op, Ascend and Fortson Venture Capital. Foundation offers products and services including B2B eCommerce Platform, Order Management System (OMS), Sales Rep CRM, B2B Portal, and Product Information Management (PIM). Foundation operates in a competitive market with competitors including Cart.com, Zubale, BigCommerce, VTEX and Unicommerce, among others.
- Headquarter Bellevue, United States
- Founders Shiv Agarwal
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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- Legal Name Foundation Commerce Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3 M (USD)
in 1 rounds
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Latest Funding Round
$3 M (USD), Seed
May 01, 2023
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Investors
Founders' Co-op
& 3 more
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Employee Count
Employee Count
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Products & Services of Foundation
Foundation offers a comprehensive portfolio of products and services, including B2B eCommerce Platform, Order Management System (OMS), Sales Rep CRM, B2B Portal, and Product Information Management (PIM). The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform designed for B2B commerce operations.
Streamlines complex orders with real-time tracking features.
Centralized CRM tailored for B2B sales efficiency.
Enables customer self-service for orders and catalogs.
Manages complex product data and custom catalogs.
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Funding Insights of Foundation
Foundation has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $3.0M
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First Round
First Round
(01 May 2023)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2023 | Amount | Seed - Foundation | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Foundation
Foundation has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Founders' Co-op, Ascend and Fortson Venture Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed and early-stage tech investments are made in the US.
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Founded Year | Domain | Location | |
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Ascend is recognized as a pre-seed venture capital fund based in the Pacific Northwest.
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Founded Year | Domain | Location | |
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Seed stage investments are offered by Fortson Venture Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Foundation
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Foundation
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Foundation Comparisons
Competitors of Foundation
Foundation operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cart.com, Zubale, BigCommerce, VTEX and Unicommerce, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Software suite solutions are provided for e-commerce businesses.
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| domain | founded_year | HQ Location |
Platform offering retail sales enablement and reward software
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| domain | founded_year | HQ Location |
SaaS-based software suites for e-commerce operations are provided.
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| domain | founded_year | HQ Location |
SaaS-based collaborative commerce solutions are provided for brands and retailers.
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| domain | founded_year | HQ Location |
Provider of e-commerce enablement platform automating order processing, inventory, warehouse, and shipping
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| domain | founded_year | HQ Location |
Platforms for e-commerce, marketing, and manufacturing are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Foundation
When was Foundation founded?
Foundation was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Where is Foundation located?
Foundation is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Who is the current CEO of Foundation?
Shiv Agarwal is the current CEO of Foundation. They have also founded this company.
Is Foundation a funded company?
Foundation is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on May 01, 2023.
What does Foundation do?
Foundation is established as a B2B eCommerce platform catering to manufacturers, distributors, and wholesalers. Operations are streamlined through advanced solutions like order management, customer relationship management, and product information systems. The platform is designed to handle complex sales processes, offering scalability, security, and seamless integration with ERP systems. Sectors served include manufacturing, distribution, and branding, with a focus on enhancing sales efficiency and customer experience through self-service portals and personalized pricing engines.
Who are the top competitors of Foundation?
Foundation's top competitors include VTEX, CommerceIQ and Cart.com.
What products or services does Foundation offer?
Foundation offers B2B eCommerce Platform, Order Management System (OMS), Sales Rep CRM, B2B Portal, and Product Information Management (PIM).
Who are Foundation's investors?
Foundation has 4 investors. Key investors include Founders' Co-op, Ascend, Fortson Venture Capital, and Upside Partnership.
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