About Foundation
Foundation is a Retail company based in Bellevue (United States) founded in 2022 by Shiv Agarwal. Tech-enabled multi-category solutions are offered to enterprises. It operates on a SaaS (Software-as-a-Service) and B2B2C model. Foundation has raised $3 million across 1 funding round from investors including Founders' Co-op, Ascend and Fortson Venture Capital. Its chief executive, as recorded, is Shiv Agarwal. Foundation offers products and services including B2B eCommerce Platform, Order Management System (OMS), Sales Rep CRM, B2B Portal, and Product Information Management (PIM). Its focus areas include Technology, Software and B2B eCommerce Solutions. Its legal entity is Foundation Commerce Inc. Its competitors include Cart.com, BigCommerce and VTEX; 3 of its 3 listed competitors have raised funding.
Company details
Foundation is established as a B2B eCommerce platform catering to manufacturers, distributors, and wholesalers. Operations are streamlined through advanced solutions like order management, customer relationship management, and product information systems. The platform is designed to handle complex sales processes, offering scalability, security, and seamless integration with ERP systems. Sectors served include manufacturing, distribution, and branding, with a focus on enhancing sales efficiency and customer experience through self-service portals and personalized pricing engines.
- Headquarters Bellevue, United States
- Founders Shiv Agarwal
- SectorsRetail
- Website getfoundation.com
- Social LinkedIn X Facebook YouTube
- Legal Name Foundation Commerce Inc
- Total Equity Funding$3M (USD)
in 1 rounds
- Latest Funding Round$3M (USD), Seed
May 2023
- InvestorsFounders' Co-op
& 3 more
Products & Services of Foundation
Foundation offers a comprehensive portfolio of products and services, including B2B eCommerce Platform, Order Management System (OMS), Sales Rep CRM, B2B Portal, and Product Information Management (PIM).
A platform designed for B2B commerce operations.
Streamlines complex orders with real-time tracking features.
Centralized CRM tailored for B2B sales efficiency.
Enables customer self-service for orders and catalogs.
Manages complex product data and custom catalogs.
Apps and channels of Foundation
its YouTube channel Foundation Commerce Inc. has 4 subscribers and 9 videos.
Videos from Foundation
The most watched videos on Foundation's YouTube channel, Foundation Commerce Inc. (4 subscribers). Click a video to play it here.
More on Foundation Commerce Inc..
Funding Insights of Foundation
Foundation has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Seed round of $3 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Seed — $3M
- First Round $3M
(May 2023)
- Investors Count 4
All 1 funding rounds of Foundation with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $3M | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Foundation
Foundation has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Founders' Co-op, Ascend and Fortson Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and early-stage tech investments are made in the US. | founderscoop.com | Seattle, United States | ||
Ascend is recognized as a pre-seed venture capital fund based in the Pacific Northwest. | ascend.vc | Seattle, United States | ||
Seed stage investments are offered by Fortson Venture Capital. | fortsonvc.com | United States | ||
US focused seed-stage VC investment company | upsidevc.com | San Francisco, United States |
Investor details for Foundation
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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- Co-investor network
Verified entity values are shown only after access is granted.
People of Foundation
2 people are tracked at Foundation (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Shiv Agarwal | Founder & CEO | Leadership |
anil bhanushali | Principal Engineer | Team |
Complete people profiles for Foundation
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Foundation
2 dated milestones of Foundation across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Foundation is founded.
- Funding First funding round of $3.0M.
Competitors of Foundation
Foundation has 3 listed competitors in our database, 3 of them funded. They include Cart.com, BigCommerce and VTEX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cart.com | 2020 | Austin, United States | $735.24M | 998 | Software suite solutions are provided for e-commerce businesses. | |
| bigcommerce.com | 2009 | Austin, United States | $233.45M | 1,321 | SaaS-based software suites for e-commerce operations are provided. | |
| vtex.com | 2000 | New York, United States | $365M | 27 | SaaS-based collaborative commerce solutions are provided for brands and retailers. |
Detailed competitors of Foundation
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Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Foundation (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Foundation
Complete news archive for Foundation
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Frequently Asked Questions about Foundation
Foundation was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Foundation is headquartered in Bellevue, United States. It is registered at Bellevue, Washington, United States.
Shiv Agarwal is the CEO of Foundation, as recorded in our data. They have also founded this company.
Foundation is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Seed of $3M, raised on May 2023.
Foundation is established as a B2B eCommerce platform catering to manufacturers, distributors, and wholesalers. Operations are streamlined through advanced solutions like order management, customer relationship management, and product information systems. The platform is designed to handle complex sales processes, offering scalability, security, and seamless integration with ERP systems. Sectors served include manufacturing, distribution, and branding, with a focus on enhancing sales efficiency and customer experience through self-service portals and personalized pricing engines.
Foundation's top competitors include VTEX, Cart.com and BigCommerce.
Foundation offers B2B eCommerce Platform, Order Management System (OMS), Sales Rep CRM, B2B Portal, and Product Information Management (PIM).
Foundation has 4 investors. Key investors include Founders' Co-op, Ascend, Fortson Venture Capital, and Upside Partnership.
Foundation operates through Foundation Commerce Inc.