About FrontLine Shop
FrontLine Shop is a company based in Hamburg (Germany) founded in 1986 was acquired by Menlook in June 2015. FrontLine Shop offers products and services including Clothing, Shoes, and Accessories. FrontLine Shop operates in a competitive market with competitors including ABOUT YOU, BestSecret, Dress for less, solebox and Hirmer, among others.
- Headquarter Hamburg, Germany
- SectorsRetail
- Website frontlineshop.com
- Social LinkedIn X YouTube
- Acquired by Menlook (Jun 2015)
- Legal Name About You Se & Co. Kg
- InvestorsActon Capital
& 1 more
- Acquired byMenlook
(Jun 02, 2015)
Products & Services of FrontLine Shop
FrontLine Shop offers a comprehensive portfolio of products and services, including Clothing, Shoes, and Accessories.
Variety of tops, pants, and dresses for daily wear
Range of sneakers, boots, and sandals for all seasons
Bags, jewelry, and hats to complement outfits
Apps and channels of FrontLine Shop
its YouTube channel ABOUT YOU has 30.4K subscribers and 30 videos.
Funding Insights of FrontLine Shop
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of FrontLine Shop with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| 16 Jun 2010 | – | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in FrontLine Shop
FrontLine Shop has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Acton Capital and Menlook.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-enabled companies are invested in by Acton Capital venture firm. | – | actoncapital.com | Munich, Germany | |
- | – | menlook.com | - |
Investor details for FrontLine Shop
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of FrontLine Shop
3 dated milestones of FrontLine Shop across 29 years, from founding to its latest funding, stage changes and deals.
- Founded FrontLine Shop is founded.
- Funding First funding round.
- Exit Acquired by Menlook.
Competitors of FrontLine Shop
FrontLine Shop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ABOUT YOU, BestSecret, Dress for less, solebox and Hirmer, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aboutyou.com | 2014 | Hamburg, Germany | $300.0M | 1,500 | Online retailer offering multi-category fashion products | |
| bestsecret.com | 2007 | Aschheim, Germany | $247.8M | – | Multi-category fashion products are retailed online to invited members. | |
| dress-for-less.de | 1999 | Kelsterbach, Germany | – | 166 | Online retailer offering multi-category fashion products for men and women | |
| solebox.com | 2002 | Cologne, Germany | – | – | Solebox manages an e-commerce store offering multi-category fashion products. | |
| hirmer.de | 1914 | Munich, Germany | – | – | Men's fashion apparel and accessories are sold online by Hirmer. | |
| xtrade-gmbh.de | 2006 | Magdeburg, Germany | – | 103 | Online marketplace platform offering fashion products | |
| mirapodo.de | 2009 | Berlin, Germany | – | 846 | Fashion products including clothing, footwear, and accessories are retailed online. | |
| def-shop.com | 2008 | Berlin, Germany | – | 21 | Online retailer of multi-category fashion products for men, women, and children | |
| stylefile.com | 1999 | Frankfurt, Germany | – | 591 | Curated streetwear fashion is sold online by Stylefile. |
Detailed competitors of FrontLine Shop
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Latest news on Frontline Shop
Complete news archive for FrontLine Shop
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Similar companies to FrontLine Shop
10 companies that operate in the same segment as FrontLine Shop (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
Frequently Asked Questions about FrontLine Shop
FrontLine Shop was founded in 1986 and raised its 1st funding round 24 years after it was founded.
FrontLine Shop is headquartered in Hamburg, Germany. It is registered at Hamburg, Hamburg, Germany.
FrontLine Shop was established in 1986 in Hamburg, Germany, as a mail order service for the audio industry before a shift to online retail of streetwear fashion was undertaken. Operations are centered on e-commerce sales within the fashion sector. Over 70 individuals are employed, with annual turnover surpassing 30 million. Acquisition by the French retailer MenLook occurred in 2015.
FrontLine Shop's top competitors include ABOUT YOU, BestSecret and Dress for less.
FrontLine Shop offers Clothing, Shoes, and Accessories.
FrontLine Shop has 2 investors. Key investors include Acton Capital, and Menlook.
FrontLine Shop operates through About You Se & Co. Kg.
Yes. FrontLine Shop was acquired by Menlook in June 2015.

