About Frontmen
Frontmen is a Retail company based in Stockholm (Sweden) founded in 2008, and was acquired by Rnb Retail And Brands in October 2017. It operates as a mens apparel, accessories, and grooming products are retailed online. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Zalando, ABOUT YOU, Boozt.com, NA-KD and Caliroots and 3 more; 6 of its 8 listed competitors have raised funding.
Company details
Frontmen was founded in 2008 in Stockholm, Sweden, as an online retailer specializing in mens fashion. Operations were initially conducted under the name Fashionisland.se before a rebranding in August 2015. Products from over 60 international brands, such as Converse, Whyred, Hugo Boss, and Adidas, are offered across categories including apparel, bags, watches, sunglasses, hair care, skin care, and shaving items.
- Headquarters Stockholm, Sweden
- SectorsRetail
- Website frontmen.com
- Social LinkedIn X Facebook
- Acquired by Rnb Retail And Brands (Oct 2017)
- InvestorsRnb Retail And Brands
& 2 more
- Acquired byRnb Retail And Brands
(Oct 2017)
Funding Insights of Frontmen
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Frontmen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2016 | – | Series A | – | – | |
| Jun 2014 | – | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Frontmen
Frontmen has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Rnb Retail And Brands, Optimizer Invest and Wellstreet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage tech investments in Europe are targeted by Optimizer Invest. | – | optimizerinvest.com | Saint Julian, Malta | |
Wellstreet is engaged in early stage investments in Nordic tech startups. | – | wellstreet.se | Sollentuna, Sweden | |
Automated environmental control systems are provided for hydroponics and greenhouses. | 2001 | rnb.se | Stockholm, Sweden |
Investor details for Frontmen
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Frontmen
4 dated milestones of Frontmen across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Frontmen is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by Rnb Retail And Brands.
Competitors of Frontmen
Frontmen has 8 listed competitors in our database, 6 of them funded. They include Zalando, ABOUT YOU, Boozt.com, NA-KD and Caliroots, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zalando.com | 2008 | Berlin, Germany | $190.8M | 15,793 | Online retailer offering multi-category fashion products for men, women, and children | |
| aboutyou.com | 2014 | Hamburg, Germany | $300M | 1,500 | Online retailer offering multi-category fashion products | |
| boozt.com | 2006 | Malmo, Sweden | $29.7M | – | Fashion brands are retailed online by Boozt.com across demographics. | |
| na-kd.com | 2015 | Gothenburg, Sweden | $153.3M | – | Multi-category fashion products are retailed online by NA-KD. | |
| caliroots.com | 2003 | Stockholm, Sweden | $7.01M | – | Multi-category fashion products are retailed online by Caliroots. | |
| brantu.com | 2016 | Stockholm, Sweden | $1.2M | – | Operates an e-commerce platform specializing in fashion products. | |
| booztlet.com | 2015 | Malmo, Sweden | – | – | Booztlet is an online platform offering a wide range of fashion products for men, women, and kids. | |
| greenlaces.se | 2010 | Stockholm, Sweden | – | – | Multi-category fashion products are retailed online by the platform. |
Detailed competitors of Frontmen
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Frontmen (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Frontmen
Frontmen was founded in 2008 and raised its 1st funding round 6 years after it was founded.
Frontmen is headquartered in Stockholm, Sweden.
Frontmen was founded in 2008 in Stockholm, Sweden, as an online retailer specializing in mens fashion. Operations were initially conducted under the name Fashionisland.se before a rebranding in August 2015. Products from over 60 international brands, such as Converse, Whyred, Hugo Boss, and Adidas, are offered across categories including apparel, bags, watches, sunglasses, hair care, skin care, and shaving items.
Frontmen has 3 investors. Key investors include Rnb Retail And Brands, Optimizer Invest, and Wellstreet.
Yes. Frontmen was acquired by Rnb Retail And Brands in October 2017.