About Full Circle Insights
Full Circle Insights is a company based in San Mateo (United States) founded in 2011 was acquired by Conquer in May 2025.. Full Circle Insights has raised $8.5 million across 3 funding rounds from investors including Lighter Capital, Conquer and WI Harper Group. Full Circle Insights offers products and services including Multi-Touch Attribution, Funnel Measurement, ABM Performance, Customer Journey Tracking, and Reporting and Dashboards. Full Circle Insights operates in a competitive market with competitors including 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others.
- Headquarter San Mateo, United States
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Sectors
Technology
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.5 M (USD)
in 3 rounds
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Latest Funding Round
$4.7 M (USD), Series B
Dec 17, 2015
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Investors
Lighter Capital
& 5 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Full Circle Insights
Full Circle Insights offers a comprehensive portfolio of products and services, including Multi-Touch Attribution, Funnel Measurement, ABM Performance, Customer Journey Tracking, and Reporting and Dashboards. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tracks marketing touchpoints to optimize budget and strategy effectively.
Analyzes prospect progression through sales and marketing funnels.
Integrates data for sales alignment and personalized outreach.
Captures interactions to understand conversion contributions.
Enables data-backed decisions on marketing ROI and outcomes.
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Leadership Team
1 people
Sales and Marketing
1 people
Manager Team
1 people
Customer Team
1 people
Project Team
1 people
Unlock access to complete
Funding Insights of Full Circle Insights
Full Circle Insights has successfully raised a total of $8.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $4.7 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series B — $4.7M
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First Round
First Round
(01 Jun 2013)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2015 | Amount | Series B - Full Circle Insights | Valuation | Aligned Partners Venture Services , Salesforce Ventures |
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| Nov, 2014 | Amount | Series A - Full Circle Insights | Valuation | Aligned Partners Venture Services | |
| Jun, 2013 | Amount | Debt – Conventional - Full Circle Insights | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Full Circle Insights
Full Circle Insights has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Lighter Capital, Conquer and WI Harper Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage US tech investments are made by Aligned Partners.
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Founded Year | Domain | Location | |
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Early-stage tech startups are funded by corporate-backed Salesforce Ventures.
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Founded Year | Domain | Location | |
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VC firm that does investment in early stage companies in the US & China
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Full Circle Insights
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Full Circle Insights
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Full Circle Insights Comparisons
Competitors of Full Circle Insights
Full Circle Insights operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, AMPLYFI, TapClicks and InMarket, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Cloud-based market intelligence is delivered across closed ecosystems.
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Market data is analyzed by AI to generate consumer insights.
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Open-source data is curated, analyzed, and visualized via AI platform.
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| domain | founded_year | HQ Location |
Cloud based marketing management platform for businesses
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| domain | founded_year | HQ Location |
Marketing measurement solutions are delivered to link brands with consumers.
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| domain | founded_year | HQ Location |
Neoway is recognized as Brazil's largest data analytics company.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Full Circle Insights
Frequently Asked Questions about Full Circle Insights
When was Full Circle Insights founded?
Full Circle Insights was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Where is Full Circle Insights located?
Full Circle Insights is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Is Full Circle Insights a funded company?
Full Circle Insights is a funded company, having raised a total of $8.5M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $200K, raised on Jun 01, 2013.
What does Full Circle Insights do?
Full Circle Insights was founded in 2011 in San Mateo, United States, focusing on business intelligence for marketing within the Salesforce ecosystem. Campaign performance is tracked, and marketing attribution is measured directly on the Salesforce platform. The tool is constructed entirely on the Salesforce1 Platform and remains compatible with various marketing automation systems. Visibility is offered into lifecycle management and campaign attribution processes for users in the marketing sector.
Who are the top competitors of Full Circle Insights?
Full Circle Insights's top competitors include 4C Insights, TapClicks and InMarket.
What products or services does Full Circle Insights offer?
Full Circle Insights offers Multi-Touch Attribution, Funnel Measurement, ABM Performance, Customer Journey Tracking, and Reporting and Dashboards.
Who are Full Circle Insights's investors?
Full Circle Insights has 6 investors. Key investors include Lighter Capital, Conquer, WI Harper Group, Aligned Partners Venture Services, and Salesforce Ventures.