About Full Circle Insights
Full Circle Insights is a Technology company based in San Mateo (United States) founded in 2011, and was acquired by Conquer in May 2025. Campaign performance and marketing attribution are tracked on Salesforce. Full Circle Insights has raised $8.5 million across 3 funding rounds from investors including Lighter Capital, Conquer and WI Harper Group. Full Circle Insights offers products and services including Multi-Touch Attribution, Funnel Measurement, ABM Performance, Customer Journey Tracking, and Reporting and Dashboards. Its focus areas include Enterprise Applications, MarketingTech, Marketing Intelligence and Vertical Business Intelligence. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Full Circle Insights was founded in 2011 in San Mateo, United States, focusing on business intelligence for marketing within the Salesforce ecosystem. Campaign performance is tracked, and marketing attribution is measured directly on the Salesforce platform. The tool is constructed entirely on the Salesforce1 Platform and remains compatible with various marketing automation systems. Visibility is offered into lifecycle management and campaign attribution processes for users in the marketing sector.
- Total Equity Funding$8.5M (USD)
in 3 rounds
- Latest Funding Round$4.7M (USD), Series B
Dec 2015
- InvestorsLighter Capital
& 5 more
- Acquired by
Products & Services of Full Circle Insights
Full Circle Insights offers a comprehensive portfolio of products and services, including Multi-Touch Attribution, Funnel Measurement, ABM Performance, Customer Journey Tracking, and Reporting and Dashboards.
Tracks marketing touchpoints to optimize budget and strategy effectively.
Analyzes prospect progression through sales and marketing funnels.
Integrates data for sales alignment and personalized outreach.
Captures interactions to understand conversion contributions.
Enables data-backed decisions on marketing ROI and outcomes.
Apps and channels of Full Circle Insights
its YouTube channel Full Circle Insights has 654 subscribers and 30 videos.
Videos from Full Circle Insights
The most watched videos on Full Circle Insights's YouTube channel, Full Circle Insights (654 subscribers). Click a video to play it here.
More on Full Circle Insights.
Funding Insights of Full Circle Insights
Full Circle Insights has successfully raised a total of $8.5M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $4.7 million completed in December 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8.5M
- Total Rounds 3
- Last Round Series B — $4.7M
- First Round $200,000
(Jun 2013)
- Investors Count 4
All 3 funding rounds of Full Circle Insights with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2015 | $4.7M | Series B | – | Aligned Partners Venture Services, Salesforce Ventures | – |
| Nov 2014 | $3.8M | Series A | – | Aligned Partners Venture Services | |
| Jun 2013 | $200,000 | Debt – Conventional | – | – |
6 investors in total: 6 institutional.
Investors in Full Circle Insights
Full Circle Insights has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Lighter Capital, Conquer and WI Harper Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US tech investments are made by Aligned Partners. | alignedvc.com | Menlo Park, United States | ||
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
VC firm that does investment in early stage companies in the US & China | 1993 | wiharper.com | San Francisco, United States | |
Revenue-based financing is provided to businesses via an online platform. | 2008 | lightercapital.com | Seattle, United States | |
B2B SaaS companies are invested in and operated by Scaleworks. | scaleworks.com | |||
Conquer is recognized as a Salesforce-native sales engagement solution. | 2007 | conquer.io | Sacramento, United States |
Investor details for Full Circle Insights
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Full Circle Insights
5 people are tracked at Full Circle Insights (1 in board & advisors, 4 in team).
| Name | Role | Group |
|---|---|---|
Brian D. Owen | Director | Board & advisors |
Mathew Steiner | Sales Development Representative | Team |
Caitlin Van Horn | Manager, Professional Services | Team |
Bridget Faherty | Customer Success Manager | Team |
S. Birgitta Hendron | Project Manager | Team |
Complete people profiles for Full Circle Insights
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Full Circle Insights
5 dated milestones of Full Circle Insights across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Full Circle Insights is founded.
- Funding First funding round of $200K.
- Funding Latest funding round, Series B, of $4.7M.
- Exit Acquired by Scaleworks.
- Exit Acquired by Conquer.
Competitors of Full Circle Insights
Full Circle Insights has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Full Circle Insights
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Full Circle Insights
The website of Full Circle Insights (fullcircleinsights.com) receives about 3.8K visits a month and ranks #4,876,302 among all websites worldwide, #8,934 in Online Marketing.
- Monthly visits3.8K
▲ 9.4% vs previous month
- Unique visitors1.4K
per month
- Global rank#4,876,302
among all websites
- Category rank#8,934
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit1.8
- Average visit40 sec
- DevicesDesktop 33% · Mobile 67%
Websites whose visitors overlap most with Full Circle Insights. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mrweb.com | 100% | 28.1K | #1,141,831 | View details |
Top companies in SME & Vertical Software
3 companies that operate in the same segment as Full Circle Insights (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Full Circle Insights
Complete news archive for Full Circle Insights
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Frequently Asked Questions about Full Circle Insights
Full Circle Insights was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Full Circle Insights is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Full Circle Insights is a funded company, having raised a total of $8.5M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $200K, raised on Jun 2013.
Full Circle Insights was founded in 2011 in San Mateo, United States, focusing on business intelligence for marketing within the Salesforce ecosystem. Campaign performance is tracked, and marketing attribution is measured directly on the Salesforce platform. The tool is constructed entirely on the Salesforce1 Platform and remains compatible with various marketing automation systems. Visibility is offered into lifecycle management and campaign attribution processes for users in the marketing sector.
Full Circle Insights's top competitors include 4C Insights, TapClicks and data.ai.
Full Circle Insights offers Multi-Touch Attribution, Funnel Measurement, ABM Performance, Customer Journey Tracking, and Reporting and Dashboards.
Full Circle Insights has 6 investors. Key investors include Lighter Capital, Conquer, WI Harper Group, Aligned Partners Venture Services, and Salesforce Ventures.
Yes. Full Circle Insights was acquired by Conquer in May 2025.