About Genalytics
Genalytics is a company based in Newburyport (United States) founded in 1998 was acquired by Semcasting in October 2009. Genalytics offers products and services including AudienceDesigner, Identity ToolBox, IdentityXchange, and Managed Services. Genalytics operates in a competitive market with competitors including 4C Insights, data.ai, ForeSee, AMPLYFI and Datalogix, among others.
- Headquarter Newburyport, United States
- SectorsTechnology
- Website genalytics.com
- Social LinkedIn X Facebook
- Acquired by Semcasting (Oct 2009)
- Legal Name Semcasting, Inc.
- Investors
- Acquired bySemcasting
(Oct 2009)
Products & Services of Genalytics
Genalytics offers a comprehensive portfolio of products and services, including AudienceDesigner, Identity ToolBox, IdentityXchange, and Managed Services.
Self-service platform for audience design and activation.
Platform for data onboarding and marketing measurement.
Service for first-party data management and activation.
Turnkey services for audience targeting and campaign optimization.
Investors in Genalytics
Genalytics has secured backing from 1 investor. Prominent investors backing the company include Semcasting.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Semcasting is recognized for providing identity resolution and audience activation solutions. | 1998 | semcasting.com | North Andover, United States |
Investor details for Genalytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Genalytics
2 dated milestones of Genalytics across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Genalytics is founded.
- Exit Acquired by Semcasting.
Competitors of Genalytics
Genalytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 4C Insights, data.ai, ForeSee, AMPLYFI and Datalogix, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| foresee.com | 2001 | Ann Arbor, United States | $20M | 1,214 | Customer experience analytics are conducted across digital and physical channels. | |
| amplyfi.com | 2015 | Cardiff, United Kingdom | $11.85M | 40 | Open-source data is curated, analyzed, and visualized via AI platform. | |
| datalogix.com | 2002 | Westminster, United States | $86.8M | 4 | Offline purchasing data is aggregated from retailer loyalty programs. | |
| home.neustar | 1996 | Sterling, United States | – | – | Predictive analytics and security solutions are delivered via cloud platform. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses | |
| ninthdecimal.com | 2003 | San Francisco, United States | $73.79M | 133 | Mobile audience intelligence platform | |
| inmarket.com | 2010 | Austin, United States | $1M | 264 | Marketing measurement solutions are delivered to link brands with consumers. | |
| neoway.com.br | 2002 | Florianopolis, Brazil | $45M | – | Neoway is recognized as Brazil's largest data analytics company. |
Detailed competitors of Genalytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Genalytics
10 companies that operate in the same segment as Genalytics (SME & Vertical Software), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,050 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Provider of SaaS-driven business management software for beauty salons and fitness centers | 2001 | San Luis Obispo, California, United States | USD 118.01 M | – | – | |
Meetings are scheduled via a cloud-based collaboration platform. | 2013 | Atlanta, Georgia, United States | USD 351.51 M | – | – | |
Machine learning-based tools are provided for DIY brand design creation. | 2014 | Tel Aviv, Israel | USD 70.6 M | – | – | |
Cloud-based software for visualizing municipal financial data is provided. | 2012 | Redwood City, California, United States | USD 182.12 M | USD 2.39 M | 90 | |
Online trading platforms and investment tools are provided by Samco. | 2015 | Mumbai, Maharashtra, India | USD 19.61 M | – | – | |
Predictive marketing and sales platform | 1990 | San Francisco, California, United States | USD 332.76 M | – | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Genalytics
Genalytics was founded in 1998.
Genalytics is headquartered in Newburyport, United States. It is registered at Newburyport, Massachusetts, United States.
Genalytics was established in 1998 in Newburyport, United States, within the business analytics sector. Software for predictive modeling was developed, employing a genetic algorithm to integrate business ownership data with household consumer details. Variable pairs were randomly combined on the platform to forecast future consumer actions. Acquisition by Semcasting occurred in 2009.
Genalytics's top competitors include 4C Insights, TapClicks and InMarket.
Genalytics offers AudienceDesigner, Identity ToolBox, IdentityXchange, and Managed Services.
Genalytics has 1 investor. Key investors include Semcasting.
Genalytics operates through Semcasting, Inc..
Yes. Genalytics was acquired by Semcasting in October 2009.