About Goji
Goji is a Financial Services company based in London (United Kingdom) founded in 2016 by Alex Crocombe and Jake Wombwell-Povey, and was acquired by Euroclear in December 2022. It operates as an a platform for private funds distribution is operated by Goji. It operates on a FinTech and Two-Sided Marketplace model. The company has 3 employees. Goji offers products and services including Private Funds Network Platform. Its focus areas include Financials, Capital Markets and Financial Technology. Its legal entity is Goji Financial Services Limited. Its competitors include Funding Circle, Alternative Business Funding, Formax Credit, TFGcrowd and Funda; 3 of its 5 listed competitors have raised funding.
Company details
A global network for private funds is developed by Goji in collaboration with Euroclear. Platform technology and financial markets infrastructure are combined to enable scalability and growth for participants. Services are provided to asset managers, fund administrators, and distributors. Solutions include digitized investor onboarding, subscriptions, capital calls, distributions, and reporting. Access to a vast network of over 2000 distributors and 900 asset managers is facilitated through Euroclears cross-border fund network. The focus is placed on increasing transaction value, volume, and variety in private fund markets.
- Headquarters London, United Kingdom
- Employees 3
- Founders Alex Crocombe, Jake Wombwell-Povey
- Stage Acquired
- SectorsFinancial Services
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website goji.investments
- Social LinkedIn X
- Acquired by Euroclear (Dec 2022)
- Legal Name Goji Financial Services Limited
Products & Services of Goji
Goji offers a comprehensive portfolio of products and services, including Private Funds Network Platform.
A platform for distributing private funds globally is provided.
Funding Insights of Goji
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Goji with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2018 | – | Series A | β | Anthemis Group |
3 investors in total: 3 institutional.
Investors in Goji
Goji has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Euroclear, AXA Venture Partners and Anthemis Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early and growth-stage startups are funded by Anthemis Group. | 2008 | anthemis.com | London, United Kingdom | |
Seed and early-stage investments are focused on French tech firms. | 2013 | axavp.com | Paris, France | |
Provider of post-trade services for financial markets | 1968 | euroclear.com | Brussels, Belgium |
Investor details for Goji
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Goji
33 people are tracked at Goji (10 in leadership, 23 in team); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Alex Crocombe | Co-Founder & CFO | Leadership |
Jake Wombwell-Povey | Founder | Leadership |
Daniella Babilye (Assoc CIPD) | Head Of People And Culture | Leadership |
David Genn | CEO | Leadership |
Ed Slocombe | Chief Product Officer | Leadership |
Graham Crockford | Chief Technology Officer | Leadership |
Antony Collins | Finance Director | Leadership |
Clémence Chorlay | Operations Director | Leadership |
Valeria Ivasikh | Legal Director | Leadership |
Premal Vadgama | Head Of Commercial | Leadership |
Elizabeth Boatemaa Nkawsah | Operations Team Lead (regulatory) | Team |
Peter Vu | Operations Analyst | Team |
Alec Burton | Software Engineer | Team |
Thomas Bourne | Cloud Engineering Lead | Team |
Matthew Knight | Senior Compliance Manager | Team |
Sesha Nidadavolu | Engineer | Team |
Victoria K. | Software Developer | Team |
Adam Blevins | Engineering Manager | Team |
Enes Paratusic | Senior Operations Executive | Team |
Alexandra Beechinor-Collins | Senior Product Manager | Team |
13 more people are available in the full profile.
Complete people profiles for Goji
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Goji
3 dated milestones of Goji across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Goji is founded.
- Funding First funding round.
- Exit Acquired by Euroclear.
Competitors of Goji
Goji has 5 listed competitors in our database, 3 of them funded. They include Funding Circle, Alternative Business Funding, Formax Credit, TFGcrowd and Funda, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fundingcircle.com | 2010 | London, United Kingdom | $372.67M | – | A peer-to-peer marketplace for business loans is operated and developed. | |
| alternativebusinessfunding.co.uk | 2014 | Bristol, United Kingdom | $7.76M | 1 | Borrowers and lenders are connected through online P2B financing platform. | |
| formaxcredit.co.uk | 2014 | London, United Kingdom | – | 3 | Formax Credit manages peer-to-peer business loans and commercial facility administration services. | |
| tfgcrowd.com | 2018 | London, United Kingdom | – | – | Operates a debt-based marketplace for business loans. | |
| funda.kr | 2015 | Seoul, South Korea | $5.69M | – | P2P loans are facilitated for Korean retail stores by Funda. |
Detailed competitors of Goji
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Goji
The website of Goji (goji.investments) receives about 1.8K visits a month.
- Monthly visits1.8K
▲ 38.1% vs previous month
Top companies in Alternative Lending
10 companies that operate in the same segment as Goji (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | 1,487 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – |
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Related news about Goji
Complete news archive for Goji
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Frequently Asked Questions about Goji
Goji was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Goji is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Goji has 3 employees.
Annual revenue of Goji is $356.13K as on Sep 30, 2021.
A global network for private funds is developed by Goji in collaboration with Euroclear. Platform technology and financial markets infrastructure are combined to enable scalability and growth for participants. Services are provided to asset managers, fund administrators, and distributors. Solutions include digitized investor onboarding, subscriptions, capital calls, distributions, and reporting. Access to a vast network of over 2000 distributors and 900 asset managers is facilitated through Euroclears cross-border fund network. The focus is placed on increasing transaction value, volume, and variety in private fund markets.
Goji's top competitors include Funding Circle, Funda and Alternative Business Funding.
Goji offers Private Funds Network Platform.
Goji has 3 investors. Key investors include Euroclear, AXA Venture Partners, and Anthemis Group.
Goji operates through Goji Financial Services Limited.
Yes. Goji was acquired by Euroclear in December 2022.

