About GoodBelly
GoodBelly is a company based in Boulder (United States) founded in 2006. GoodBelly has raised $36.25 million across 3 funding rounds from investors including General Mills, 301 INC and ECP Growth. The company has 15 employees. GoodBelly offers products and services including Juice Drinks, Wellness Shots, and Supplements. GoodBelly operates in a competitive market with competitors including OWYN, Health-Ade, Liquid I.V, Cure Hydration and Kinderfarms, among others.
- Headquarter Boulder, United States
- Employees 15
- SectorsHealthcareConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website goodbelly.com
- Social LinkedIn X Facebook Instagram
- Legal Name Nextfoods, Inc.
- Total Equity Funding$36.25M (USD)
in 3 rounds
- Latest Funding Round$12M (USD), Series A
Jun 2018
- InvestorsGeneral Mills
& 3 more
- Employee Count15
Products & Services of GoodBelly
GoodBelly offers a comprehensive portfolio of products and services, including Juice Drinks, Wellness Shots, and Supplements.
Probiotic drinks that support gut health and provide daily fiber.
Concentrated shots for quick probiotic gut health boost.
Probiotic pills aiding digestion and immune system support.
Funding Insights of GoodBelly
GoodBelly has successfully raised a total of $36.25M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $12 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.25M
- Total Rounds 3
- Last Round Series A — $12M
- First Round $16M
(Aug 2008)
- Investors Count 4
All 3 funding rounds of GoodBelly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $12M | Series A | – | 301 INC | |
| Jun 2013 | $8.25M | Series A | – | Maveron, Emil Capital | – |
| Aug 2008 | $16M | Series A | – | Maveron | – |
4 investors in total: 4 institutional.
Investors in GoodBelly
GoodBelly has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include General Mills, 301 INC and ECP Growth.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | – | maveron.com | - | |
Venture capital investments are made by 301 INC in food ecosystem startups. | – | 301inc.com | Minneapolis, United States | |
Multi-category food products are produced and distributed globally. | 1866 | generalmills.com | Minneapolis, United States | |
Investment and strategic support are provided for consumer brands by ECP Growth. | 2011 | emilcapital.com | Greenwich, United States |
Investor details for GoodBelly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of GoodBelly
2 people are tracked at GoodBelly (2 in leadership); the tracked headcount is 15.
| Name | Role | Group |
|---|---|---|
Juan-Carlos Gluth | CEO | Leadership |
John Elstrott | Director | Leadership |
Complete people profiles for GoodBelly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of GoodBelly
3 dated milestones of GoodBelly across 12 years, from founding to its latest funding, stage changes and deals.
- Founded GoodBelly is founded.
- Funding First funding round of $16.0M.
- Funding Latest funding round, Series A, of $12.0M.
Competitors of GoodBelly
GoodBelly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OWYN, Health-Ade, Liquid I.V., Cure Hydration and Kinderfarms, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liveowyn.com | 2016 | Fairfield, United States | $10M | – | Manufactures and brand protein shakes | |
| health-ade.com | 2012 | Los Angeles, United States | $54.11M | 135 | Functional beverage company manufacturing and marketing kombucha (probiotic tea) | |
| liquid-iv.com | 2012 | Los Angeles, United States | $15.49M | – | Healthcare & nutrition brand | |
| curehydration.com | 2018 | New York, United States | $9.88M | – | Nutrition drink mixes are offered through an internet-first brand. | |
| kinderfarms.com | 2016 | Redondo Beach, United States | $22.5M | – | Clean ingredient children's OTC medications and electrolyte solutions are manufactured. | |
| kevita.com | 2009 | Oxnard, United States | $13.5M | – | Probiotic drinks for digestive health are provided by KeVita. | |
| moonstonenutrition.com | 2019 | Pittsburgh, United States | $80,000 | – | Nutritional drinks are branded and distributed by Moonstone Nutrition. | |
| pomwonderful.com | 2002 | Los Angeles, United States | – | – | Pomegranate juice and arils are produced for consumption. |
Detailed competitors of GoodBelly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GoodBelly
The website of GoodBelly (goodbelly.com) receives about 63.1K visits a month and ranks #800,015 among all websites worldwide, #5,073 in Groceries.
- Monthly visits63.1K
▲ 77.9% vs previous month
- Unique visitors19.3K
per month
- Global rank#800,015
among all websites
- Category rank#5,073
Food and Drink · Groceries
- Bounce rate54%
- Pages per visit2.2
- Average visit1 min 20 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with GoodBelly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kevita.com | 100% | 15.4K | #1,542,118 | View details | |
| goldbelly.com | 100% | 3.1M | #9,511 | View details | |
| reasors.com | 95% | 228.5K | #134,095 | View details | |
glutino.com | glutino.com | 92% | – | #1,866,353 | – |
| prosnack.com | 81% | – | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for GoodBelly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Goodbelly
Complete news archive for GoodBelly
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to GoodBelly
10 companies that operate in the same segment as GoodBelly (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | – | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 80.12 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about GoodBelly
GoodBelly was founded in 2006 and raised its 1st funding round 2 years after it was founded.
GoodBelly is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
Juan-Carlos Gluth is the current CEO of GoodBelly.
GoodBelly is a funded company, having raised a total of $36.25M across 3 funding rounds to date. The company's 1st funding round was a Series A of $16M, raised on Aug 2008.
GoodBelly has 15 employees.
GoodBelly was founded in 2006 in Boulder, United States, as a brand focused on the health beverage sector. Organic fruit juice drinks containing 20 billion live probiotic cultures per serving are manufactured to support digestive health, with all products maintained as vegan. Three flavorsBlueberry Acai, Mango, and Pomegranate Blackberryare offered. Distribution occurs through grocery, natural, and specialty retailers across the region.
GoodBelly's top competitors include OWYN, Liquid I.V. and Health-Ade.
GoodBelly offers Juice Drinks, Wellness Shots, and Supplements.
GoodBelly has 4 investors. Key investors include General Mills, 301 INC, ECP Growth, and Maveron.
GoodBelly operates through Nextfoods, Inc..