About OWYN
OWYN is a company based in Fairfield (United States) founded in 2016 was acquired by The Simply Good Foods Company in April 2024. OWYN has raised $10 million across 4 funding rounds from investors including Coffee Holding, The Simply Good Foods Company and PowerPlant. OWYN offers products and services including Protein Shakes, Pro Elite High Protein Shakes, Protein Powders, and Doubleshot Protein Coffee Shakes. OWYN operates in a competitive market with competitors including Cure Hydration, Liquid I.V, GoodBelly, Wildwonder and Iconic, among others.
- Headquarter Fairfield, United States
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website liveowyn.com
- Social X Facebook Instagram
- Acquired by Halen Brands (Jun 2017)
- Total Equity Funding$10M (USD)
in 4 rounds
- InvestorsCoffee Holding
& 7 more
- Acquired by
Products & Services of OWYN
OWYN offers a comprehensive portfolio of products and services, including Protein Shakes, Pro Elite High Protein Shakes, Protein Powders, and Doubleshot Protein Coffee Shakes.
Dairy-free shakes providing protein for on-the-go snacking and recovery.
Shakes with high protein for post-workout fuel and muscle support.
Powders for adding protein to smoothies, oatmeal, or baked goods.
Coffee-infused shakes for an energy boost with protein.
Funding Insights of OWYN
OWYN has successfully raised a total of $10M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 4
- Investors Count 6
All 4 funding rounds of OWYN with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2022 | – | Series B | – | Purchase Capital | |
| Sep 2021 | $2.5M | Series B | – | Coffee Holding | – |
| Jan 2020 | $7.5M | Series B | – | Powerplant Ventures | – |
| Jun 2017 | – | Series B | – | – |
8 investors in total: 8 institutional.
Investors in OWYN
OWYN has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Coffee Holding, The Simply Good Foods Company and PowerPlant.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Patient capital is offered by Purchase Capital for investments. | – | purchasecapital.com | - | |
Tailored equity investment solutions are provided by this firm. | – | hammockpark.com | South Miami, United States | |
Fruit and vegetable farms are owned and operated. | 2015 | powerplantpartners.co | Hermosa Beach, United States | |
Offline focused VC firm funding companies in the US | – | powerplantvc.com | Hermosa Beach, United States | |
Lower and mid-market investments are managed through private equity strategies. | – | clearlake.com | Santa Monica, United States | |
Coffee is roasted, blended, packaged, and distributed wholesale. | 1971 | coffeeholding.com | New York, United States | |
Provides comprehensive services to enhance food retail operations and customer experiences. | 2015 | halenbrands.com | Fairfield, United States | |
Multicategory food and beverage company | 2017 | thesimplygoodfoodscompany.com | Denver, United States |
Investor details for OWYN
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of OWYN
5 dated milestones of OWYN across 8 years, from founding to its latest funding, stage changes and deals.
- Founded OWYN is founded.
- Funding First funding round.
- Exit Acquired by Halen Brands.
- Funding Latest funding round, Series B,.
- Exit Acquired by The Simply Good Foods Company.
Competitors of OWYN
OWYN operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cure Hydration, Liquid I.V., GoodBelly, Wildwonder and Iconic, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| curehydration.com | 2018 | New York, United States | $9.88M | – | Nutrition drink mixes are offered through an internet-first brand. | |
| liquid-iv.com | 2012 | Los Angeles, United States | $15.49M | – | Healthcare & nutrition brand | |
| goodbelly.com | 2006 | Boulder, United States | $36.25M | 15 | Organic probiotic drinks for digestive health are produced and sold. | |
| drinkwildwonder.com | 2015 | San Francisco, United States | $2.1M | 3 | Nutritional drinks are branded and distributed by Wildwonder. | |
| iconicwp.com | 2011 | Lutterworth, United Kingdom | – | 3 | Multiple plugins for WooCommerce stores are provided by Iconic. | |
| moonstonenutrition.com | 2019 | Pittsburgh, United States | $80,000 | – | Nutritional drinks are branded and distributed by Moonstone Nutrition. | |
| pomwonderful.com | 2002 | Los Angeles, United States | – | – | Pomegranate juice and arils are produced for consumption. | |
| vitacup.com | 2017 | San Diego, United States | – | 12 | Manufacturer of vitamin-infused coffee, tea, and creamer products |
Detailed competitors of OWYN
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of OWYN
The website of OWYN (liveowyn.com) receives about 73.8K visits a month.
- Monthly visits73.8K
▲ 19.3% vs previous month
Websites whose visitors overlap most with OWYN. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
eatingwithfoodallergies.com | eatingwithfoodallergies.com | 100% | – | #1,174,414 | – |
sugarfreemom.com | sugarfreemom.com | 100% | – | #190,483 | – |
alldayidreamaboutfood.com | alldayidreamaboutfood.com | 100% | – | #66,917 | – |
| vons.com | 100% | 1.9M | #19,709 | View details | |
| thrivemarket.com | 75% | 5M | #12,061 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for OWYN
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Owyn
Complete news archive for OWYN
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to OWYN
10 companies that operate in the same segment as OWYN (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about OWYN
OWYN was founded in 2016 and raised its 1st funding round 1 year after it was founded.
OWYN is headquartered in Fairfield, United States.
OWYN is a funded company, having raised a total of $10M across 4 funding rounds to date.
OWYN was established in 2016 in Fairfield, United States, within the health and nutrition sector. Protein shakes are produced and marketed by the company, emphasizing allergen-free formulations for consumer wellness. Operations center on manufacturing and branding these beverages, with distribution handled through various retail channels. The companys online presence is maintained via liveowyn.com, supporting its focus on functional food products.
OWYN's top competitors include Liquid I.V., GoodBelly and Cure Hydration.
OWYN offers Protein Shakes, Pro Elite High Protein Shakes, Protein Powders, and Doubleshot Protein Coffee Shakes.
OWYN has 8 investors. Key investors include Coffee Holding, The Simply Good Foods Company, PowerPlant, Purchase Capital, and Hammock Park Capital.
Yes. OWYN was acquired by Halen Brands in June 2017.