About Liquid I.V.
Liquid I.V. is a Consumer company based in Los Angeles (United States) founded in 2012 by Hayden Fulstone and Brandin Cohen, and was acquired by Unilever in September 2020. Healthcare nutrition brand. Liquid I.V. has raised $15.49 million across 7 funding rounds from investors including Unilever, CircleUp and Scooter Braun. Its chief executive, as recorded, is Brandin Cohen. Its website liquid-iv.com draws about 1.3 million monthly visits. Liquid I.V. offers products and services including Hydration Multiplier, Sugar-Free Energy, Immune Support, Kids Hydration, and Gut Health. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Healthcare Nutrition. Its competitors include OWYN, Cure Hydration and GoodBelly; 3 of its 3 listed competitors have raised funding.
Company details
Liquid I.V. was founded in 2012 in Los Angeles, United States, as a healthcare and nutrition brand. Drink mixes in lemon lime, acai berry, and passion fruit flavors are offered, containing minerals, vitamins, and pantothenic acid. Products are distributed through the companys online website and various retailers, focusing on hydration and wellness solutions within the consumer goods sector.
Products & Services of Liquid I.V.
Liquid I.V. offers a comprehensive portfolio of products and services, including Hydration Multiplier, Sugar-Free Energy, Immune Support, Kids Hydration, and Gut Health.
Electrolyte mix for faster hydration than water alone.
Boosts energy without sugar for daily wellness needs.
Supports immune health with essential nutrients.
Hydration formula designed specifically for children.
Promotes gut health through targeted ingredients.
Assists with better sleep and recovery.
Apps and channels of Liquid I.V.
its YouTube channel Liquid I.V. has 34.8K subscribers and 30 videos.
Videos from Liquid I.V.
The most watched videos on Liquid I.V.'s YouTube channel, Liquid I.V. (34.8K subscribers). Click a video to play it here.
More on Liquid I.V..
Funding Insights of Liquid I.V.
Liquid I.V. has successfully raised a total of $15.49M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $4.43 million completed in August 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.49M
- Total Rounds 7
- Last Round Series B — $4.43M
- First Round $500,000
(Aug 2015)
- Investors Count 16
All 7 funding rounds of Liquid I.V. with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2020 | $4.43M | Series B | – | – | – |
| Jul 2019 | $5M | Angel Round | – | Gary Vaynerchuk, Steve Aoki | |
| Aug 2018 | $5M | Series B | – | CircleUp | |
| Feb 2016 | $145,000 | Seed | – | – | – |
| Feb 2016 | $60,000 | Seed | – | – | – |
| Oct 2015 | $350,000 | Seed | – | – | – |
| Aug 2015 | $500,000 | Seed | – | – | – |
17 investors in total: 5 institutional and 12 angel.
Investors in Liquid I.V.
Liquid I.V. has secured backing from 17 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Unilever, CircleUp and Scooter Braun.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital fund investing in tech-based startups | tqventures.com | San Francisco, United States | ||
Entrepreneurship, digital marketing, and media services. | garyvaynerchuk.com | |||
| steveaoki.com | ||||
Equity crowdfunding is facilitated for private consumer product companies. | 2011 | circleup.com | San Francisco, United States | |
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom | |
SB Scooter Braun | unknown_40c3a1b491884e9cb | |||
KH Kevin Hartz | Co-founder of Eventbrite, angel investor, focused on tech startups | unknown_ca7c0eb8d0bb478f8 | ||
DL Demi Lovato | unknown_23c18df51f50402a9 | |||
KJ Kendall Jenner | unknown_44043d870df641618 | |||
U Usher | unknown_c0632cf56f3a4fe98 |
Investor details for Liquid I.V.
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Liquid I.V.
62 people are tracked at Liquid I.V. (20 in leadership, 42 in team).
| Name | Role | Group |
|---|---|---|
Hayden Fulstone | Co-Founder | Leadership |
Brandin Cohen | Co-Founder & CEO | Leadership |
Mehanamaiolani Kwong | Senior Director Regulatory Affairs | Leadership |
Johanna Honeyfield | Chief Financial Officer | Leadership |
Clint Harshman | Sr. Director Of Sales | Leadership |
Brooke Bouton | Sr. Director, Strategy & Operational Excellence | Leadership |
Marc Adler | Director Of Sales, Drug | Leadership |
Stuart Bull | Senior Director Fp&a | Leadership |
Heath Rigsby | Chief Customer Officer | Leadership |
Jonathan Gardiner | Director Of Sales: Grocery Channel - Conventional & Natural | Leadership |
Patricia Hart Almeida | Chief Operating Officer | Leadership |
Matthew Abell | Director Of Logistics And Distribution | Leadership |
Hannah M. | Director Of Logistics & Distribution | Leadership |
Ralph H. | SC Planning Director | Leadership |
Robert Merchant | Senior Director, Supply Chain | Leadership |
Emily Rodriguez | Natural Team Leader - Head Of Natural Channel/team | Leadership |
Sophie Meisenzahl | Director Of Sales, Club | Leadership |
Aaron M. | Chief Quality And Regulatory Affairs Officer | Leadership |
Ashley R. | Executive Assistant To Chief Financial Officer | Leadership |
Jayce Newton | Director Of Impact | Leadership |
42 more people are available in the full profile.
Complete people profiles for Liquid I.V.
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Liquid I.V.
4 dated milestones of Liquid I.V. across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Liquid I.V. is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series B, of $4.4M.
- Exit Acquired by Unilever.
Competitors of Liquid I.V.
Liquid I.V. has 3 listed competitors in our database, 3 of them funded. They include OWYN, Cure Hydration and GoodBelly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| liveowyn.com | 2016 | Fairfield, United States | $10M | Manufactures and brand protein shakes | ||
| curehydration.com | 2018 | New York, United States | $9.88M | Nutrition drink mixes are offered through an internet-first brand. | ||
| goodbelly.com | 2006 | Boulder, United States | $36.25M | 15 | Organic probiotic drinks for digestive health are produced and sold. |
Detailed competitors of Liquid I.V.
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Liquid I.V.
The website of Liquid I.V. (liquid-iv.com) receives about 1.3M visits a month.
- Monthly visits1.3M
▼ 14.1% vs previous month
Websites whose visitors overlap most with Liquid I.V.. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
redmond.life | redmond.life | 100% | #215,612 | – | |
| dripdrop.com | 100% | 123K | #270,865 | View details | |
| chemistwarehouse.com.au | 97% | #2,675 | View details | ||
| healthline.com | 87% | 53.9M | #806 | View details | |
saltt.com | saltt.com | 85% | #346,862 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Liquid I.V.
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Liquid I.V. (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Liquid I.V.
Complete news archive for Liquid I.V.
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Liquid I.V.
Liquid I.V. was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Liquid I.V. is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Brandin Cohen is the CEO of Liquid I.V., as recorded in our data. They have also founded this company.
Liquid I.V. is a funded company, having raised a total of $15.49M across 7 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Aug 2015.
Liquid I.V. was founded in 2012 in Los Angeles, United States, as a healthcare and nutrition brand. Drink mixes in lemon lime, acai berry, and passion fruit flavors are offered, containing minerals, vitamins, and pantothenic acid. Products are distributed through the companys online website and various retailers, focusing on hydration and wellness solutions within the consumer goods sector.
Liquid I.V.'s top competitors include OWYN, GoodBelly and Cure Hydration.
Liquid I.V. offers Hydration Multiplier, Sugar-Free Energy, Immune Support, Kids Hydration, and 2 more products and services.
Yes. Liquid I.V. was acquired by Unilever in September 2020.
The website of Liquid I.V. receives about 1.3 million visits a month.