About Liquid I.V.
Liquid I.V. is a company based in Los Angeles (United States) founded in 2012 by Hayden Fulstone and Brandin Cohen was acquired by Unilever in September 2020.. Liquid I.V. has raised $15.49 million across 7 funding rounds from investors including Unilever, CircleUp and Scooter Braun. Liquid I.V. offers products and services including Hydration Multiplier, Sugar-Free Energy, Immune Support, Kids Hydration, and Gut Health. Liquid I.V. operates in a competitive market with competitors including OWYN, Cure Hydration, GoodBelly, Wildwonder and Iconic, among others.
- Headquarter Los Angeles, United States
- Founders Hayden Fulstone, Brandin Cohen
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Sectors
Consumer
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Email
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Phone
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Website
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Products & Services of Liquid I.V.
Liquid I.V. offers a comprehensive portfolio of products and services, including Hydration Multiplier, Sugar-Free Energy, Immune Support, Kids Hydration, and Gut Health. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Electrolyte mix for faster hydration than water alone.
Boosts energy without sugar for daily wellness needs.
Supports immune health with essential nutrients.
Hydration formula designed specifically for children.
Promotes gut health through targeted ingredients.
Assists with better sleep and recovery.
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Funding Insights of Liquid I.V.
Liquid I.V. has successfully raised a total of $15.49M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $4.43 million completed in August 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 7
- Last Round Series B — $4.4M
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First Round
First Round
(01 Aug 2015)
- Investors Count 16
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2020 | Amount | Series B - Liquid I.V. | Valuation |
investors |
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| Jul, 2019 | Amount | Angel Round - Liquid I.V. | Valuation | Gary Vaynerchuk , Steve Aoki | |
| Aug, 2018 | Amount | Series B - Liquid I.V. | Valuation | CircleUp |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Liquid I.V.
Liquid I.V. has secured backing from 17 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Unilever, CircleUp and Scooter Braun. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage venture capital fund investing in tech-based startups
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Entrepreneurship, digital marketing, and media services.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Liquid I.V.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Liquid I.V.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liquid I.V. Comparisons
Competitors of Liquid I.V.
Liquid I.V. operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as OWYN, Cure Hydration, GoodBelly, Wildwonder and Iconic, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Manufactures and brand protein shakes
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| domain | founded_year | HQ Location |
Nutrition drink mixes are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Organic probiotic drinks for digestive health are produced and sold.
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| domain | founded_year | HQ Location |
Nutritional drinks are branded and distributed by Wildwonder.
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| domain | founded_year | HQ Location |
Multiple plugins for WooCommerce stores are provided by Iconic.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Liquid I.V.
Frequently Asked Questions about Liquid I.V.
When was Liquid I.V. founded?
Liquid I.V. was founded in 2012 and raised its 1st funding round 3 years after it was founded.
Where is Liquid I.V. located?
Liquid I.V. is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Who is the current CEO of Liquid I.V.?
Brandin Cohen is the current CEO of Liquid I.V.. They have also founded this company.
Is Liquid I.V. a funded company?
Liquid I.V. is a funded company, having raised a total of $15.49M across 7 funding rounds to date. The company's 1st funding round was a Series B of $5M, raised on Aug 01, 2015.
What does Liquid I.V. do?
Liquid I.V. was founded in 2012 in Los Angeles, United States, as a healthcare and nutrition brand. Drink mixes in lemon lime, acai berry, and passion fruit flavors are offered, containing minerals, vitamins, and pantothenic acid. Products are distributed through the companys online website and various retailers, focusing on hydration and wellness solutions within the consumer goods sector.
Who are the top competitors of Liquid I.V.?
Liquid I.V.'s top competitors include OWYN, GoodBelly and Cure Hydration.
What products or services does Liquid I.V. offer?
Liquid I.V. offers Hydration Multiplier, Sugar-Free Energy, Immune Support, Kids Hydration, and 2 more products and services.
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