About GoodFin
GoodFin is a Technology company based in Santa Monica (United States) founded in 2022 by Anna Joo Fee. It operates as a curated private market investments are facilitated via an online platform. GoodFin has raised $125 thousand across 1 funding round from investors including Y Combinator. Its chief executive is Anna Joo Fee. GoodFin offers products and services including GoodFin AI, Curated Investments, and Private Community. Its focus areas include FinTech, Investment Tech, Alternative Investment Platforms and Private Companies. Its legal entity is GOODFIN LTD. Its competitors include WealthForge, Percent, FranShares, Proteus and Gridline and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
An online investment platform for private markets is operated by GoodFin, which was founded in 2022 in Santa Monica, United States. Curated opportunities in private markets are provided, alongside high-limit, low-rate lines of credit determined by user employment. Benefits are extended to those transferring checking accounts. Personalized guidance on alternative asset strategies is supplied through an AI tool.
- Headquarters Santa Monica, United States
- Founders Anna Joo Fee
- SectorsTechnology
- Email••••••••
- Website goodfin.com
- Social LinkedIn X Instagram
- Legal Name Goodfin Ltd
- Annual Revenue$196.56 K (USD)-18as on Oct 31, 2023
- Net Profit$51.73 K (USD)-55as on Oct 31, 2023
- Total Equity Funding$125K (USD)
in 1 rounds
- Latest Funding Round$125K (USD), Seed
Jun 2022
- Investors
Products & Services of GoodFin
GoodFin offers a comprehensive portfolio of products and services, including GoodFin AI, Curated Investments, and Private Community.
Provides personalized investment strategies and advice for users.
Offers access to private equity and startup opportunities.
Facilitates connections among investors and professionals.
Funding Insights of GoodFin
GoodFin has successfully raised a total of $125K through 1 strategic funding round. The most recent funding activity was a Seed round of $125 thousand completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125,000
- Total Rounds 1
- Last Round Seed — $125,000
- First Round $125,000
(Jun 2022)
- Investors Count 1
All 1 funding rounds of GoodFin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $125,000 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in GoodFin
GoodFin has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Y Combinator.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are accelerated via funding and educational programs. | – | ycombinator.com | Mountain View, United States |
Investor details for GoodFin
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GoodFin
5 people are tracked at GoodFin (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Anna Joo Fee | Founder & CEO | Leadership |
Sreesh Reddy | Investment Partner | Leadership |
Shilpi Nayak | Chief Technology Officer | Leadership |
Annie Day Thorp | Advisor | Team |
Seth Kramer | Investor | Team |
Complete people profiles for GoodFin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GoodFin
2 dated milestones of GoodFin, from founding to its latest funding, stage changes and deals.
- Founded GoodFin is founded.
- Funding First funding round of $125K.
Competitors of GoodFin
GoodFin has 9 listed competitors in our database, 8 of them funded. They include WealthForge, Percent, FranShares, Proteus and Gridline, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wealthforge.com | 2009 | Richmond, United States | $13.33M | 47 | Private placements are automated to streamline capital raising for entities. | |
| percent.com | 2018 | New York, United States | $67.12M | 37 | Investors and originators are connected through an alternative investment platform. | |
| franshares.com | 2020 | Chicago, United States | $7.24M | – | Franchise investments are enabled via an online platform. | |
| proteuscapital.us | 2014 | Indianapolis, United States | $10.5M | – | Multiple real estate properties are managed by Proteus firm. | |
| gridline.co | 2020 | Atlanta, United States | $9M | – | Investments in alternative assets are enabled via an online platform. | |
| carveredison.com | 2016 | New York, United States | $4.2M | 16 | Employee benefits solutions are delivered via specialized platforms. | |
| localpaper.com | 2012 | Hallandale Beach, United States | $9.45M | – | Online platform for alternative investments | |
| esopeconomics.com | 1993 | Fort Washington, United States | – | 5,112 | Web-based software is provided for ESOP repurchase obligation forecasting. | |
| webstreet.co | 2021 | Wilmington, United States | $2.29M | – | Alternative investment platform that matches operators of online businesses with accredited investors |
Detailed competitors of GoodFin
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GoodFin
The website of GoodFin (goodfin.com) receives about 6.3K visits a month.
- Monthly visits6.3K
▲ 15.2% vs previous month
Top companies in Investment & Financial Technology
10 companies that operate in the same segment as GoodFin (Investment & Financial Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Commission-free trading and investment services are provided by Robinhood. | 2013 | Menlo Park, California, United States | USD 5.58 B | USD 2.98 B | 4,841 | |
Online exchange platform for cryptocurrency | 2017 | Ta Xbiex, Malta | USD 2.02 B | – | 14,747 | |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs | 2007 | Tel Aviv, Tel Aviv, Israel | USD 422.94 M | USD 925.73 M | 2,713 | |
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
App-based brokerage stock trading platform | 1996 | Mumbai, Maharashtra, India | USD 38.41 M | USD 548.9 M | 3,830 | |
App-based platform for spare change investment | 2012 | Irvine, California, United States | USD 587.84 M | – | 602 | |
Smart investment portfolios are offered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 121.05 M | USD 635.51 K | 231 | |
App-based automated investment and retirement planning platform | 2010 | New York, New York, United States | USD 335 M | – | 674 | |
Money Forward is engaged in providing financial technology solutions. | 2012 | Minato, Tokyo, Japan | USD 42.9 M | USD 322.51 M | 2,600 | |
Wealth management solutions are delivered for investment advisors. | 2009 | Mountain View, California, United States | USD 759.1 M | – | 1,524 |
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Frequently Asked Questions about GoodFin
GoodFin was founded in 2022.
GoodFin is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Anna Joo Fee is the current CEO of GoodFin. They have also founded this company.
GoodFin is a funded company, having raised a total of $125K across 1 funding round to date. The company's 1st funding round was a Seed of $125K, raised on Jun 2022.
Annual revenue of GoodFin is $196.56K as on Oct 31, 2023.
An online investment platform for private markets is operated by GoodFin, which was founded in 2022 in Santa Monica, United States. Curated opportunities in private markets are provided, alongside high-limit, low-rate lines of credit determined by user employment. Benefits are extended to those transferring checking accounts. Personalized guidance on alternative asset strategies is supplied through an AI tool.
GoodFin's top competitors include Percent, FranShares and Carver Edison.
GoodFin offers GoodFin AI, Curated Investments, and Private Community.
GoodFin has 1 investor. Key investors include Y Combinator.
GoodFin operates through Goodfin Ltd.