GoodGuide

San Francisco, United States Founded: 2007 • Age: 19 yrs Acquired By Underwriters Laboratories
Beauty and wellness products are evaluated on an online platform.
Annual revenue - Latest available
Total funding $16.6M 4 rounds
Employees 22 Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 9 Brand Intelligence

About GoodGuide

GoodGuide is a company based in San Francisco (United States) founded in 2007 was acquired by Underwriters Laboratories in July 2012. GoodGuide has raised $16.62 million across 4 funding rounds from investors including Underwriters Laboratories, NEA and Physic Ventures. The company has 22 employees as of December 31, 2012. GoodGuide operates in a competitive market with competitors including Yuka, HowGood, Fooducate, Shopadvizor and VinePair, among others.

  • Headquarter San Francisco, United States
  • Employees 22 as on 31 Dec, 2012
  • Sectors
    Retail
    Media & Entertainment Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Media & Entertainment → Creator Economy & Social Platforms Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $16.62 M (USD)

    in 4 rounds

  • Latest Funding Round
    $5 M (USD), Series C

    Aug 18, 2011

  • Investors
  • Employee Count
    22

    as on Dec 31, 2012

  • Acquired by
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Funding Insights of GoodGuide

GoodGuide has successfully raised a total of $16.62M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $5 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in GoodGuide

GoodGuide has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Underwriters Laboratories, NEA and Physic Ventures.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital investments are offered to startups by NEA.
Locked Locked Locked
-
Locked Locked Locked
US focused VC firm
Locked Locked Locked
Premium access

Investor details for GoodGuide

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by GoodGuide

Investments
Premium access

Investment portfolio details for GoodGuide

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - GoodGuide

Premium access

Detailed financials for GoodGuide

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Goodguide Comparisons

GoodGuide Primary company
Description
Beauty and wellness products are evaluated on an online plat...
Location
San Francisco, United States
Founded Year
2007
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
22
As of 2012
Premium access

Peer comparison for GoodGuide

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of GoodGuide

GoodGuide operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuka, HowGood, Fooducate, Shopadvizor and VinePair, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Mobile application to know the nutritional information of grocery products
Locked Locked Locked
Sustainable ratings for food products are provided by HowGood.
Locked Locked Locked
Mobile app to identify nutritional content in food
Locked Locked Locked
Online platform offering shopping assistance
Locked Locked Locked
VinePair is operated as a digital media platform focused on alcohol culture.
Premium access

Detailed competitors of GoodGuide

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Goodguide

Premium access

Complete news archive for GoodGuide

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about GoodGuide

GoodGuide was founded in 2007 and raised its 1st funding round 2 years after it was founded.

GoodGuide is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

GoodGuide is a funded company, having raised a total of $16.62M across 4 funding rounds to date.

As of Dec 31, 2012, the latest employee count at GoodGuide is 22.

GoodGuide was founded in 2007 in San Francisco, United States, and operates as an online platform within the beauty and wellness sector. Product information is provided to assist consumers in making informed purchasing decisions. Reviews are conducted by a team of chemists, toxicologists, lifecycle assessment specialists, and regulatory experts. The platform focuses on detailed evaluations to support user guidance in product selection.

GoodGuide's top competitors include Yuka, HowGood and Fooducate.

GoodGuide has 5 investors. Key investors include Underwriters Laboratories, NEA, Physic Ventures, DFJ, and New Island Capital Management.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available