About GoodGuide
GoodGuide is a company based in San Francisco (United States) founded in 2007 was acquired by Underwriters Laboratories in July 2012. GoodGuide has raised $16.62 million across 4 funding rounds from investors including Underwriters Laboratories, NEA and Physic Ventures. The company has 22 employees. GoodGuide operates in a competitive market with competitors including Yuka, HowGood, Fooducate, Shopadvizor and VinePair, among others.
- Headquarter San Francisco, United States
- Employees 22
- SectorsRetailMedia & Entertainment Technology
- Website goodguide.com
- Social LinkedIn X
- Acquired by Underwriters Laboratories (Jul 2012)
- Total Equity Funding$16.62M (USD)
in 4 rounds
- Latest Funding Round$5M (USD), Series C
Aug 2011
- InvestorsUnderwriters Laboratories
& 4 more
- Employee Count22
- Acquired byUnderwriters Laboratories
(Jul 2012)
Funding Insights of GoodGuide
GoodGuide has successfully raised a total of $16.62M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $5 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.62M
- Total Rounds 4
- Last Round Series C — $5M
- First Round $3.73M
(Jan 2009)
- Investors Count 4
All 4 funding rounds of GoodGuide with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2011 | $5M | Series C | – | – | – |
| Jun 2010 | $2.39M | Series B | – | New Enterprise Associates | – |
| Nov 2009 | $5.5M | Series B | – | – | |
| Jan 2009 | $3.73M | Series A | – | – |
5 investors in total: 5 institutional.
Investors in GoodGuide
GoodGuide has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Underwriters Laboratories, NEA and Physic Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
- | – | physicventures.com | - | |
US focused VC firm | – | dfj.com | Menlo Park, United States | |
Functions as an investment advisory firm providing expert guidance. | 2006 | newislandcap.com | San Francisco, United States | |
Safety testing and compliance services are provided for multiple industries. | 1894 | ul.com | Northbrook, United States |
Investor details for GoodGuide
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Timeline of GoodGuide
4 dated milestones of GoodGuide across 5 years, from founding to its latest funding, stage changes and deals.
- Founded GoodGuide is founded.
- Funding First funding round of $3.7M.
- Funding Latest funding round, Series C, of $5.0M.
- Exit Acquired by Underwriters Laboratories.
Competitors of GoodGuide
GoodGuide operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuka, HowGood, Fooducate, Shopadvizor and VinePair, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yuka.io | 2016 | Paris, France | – | – | Mobile application to know the nutritional information of grocery products | |
| howgood.com | 2006 | Brooklyn, United States | $27.39M | 48 | Sustainable ratings for food products are provided by HowGood. | |
| fooducate.com | 2009 | Tel Aviv, Israel | $50,000 | – | Mobile app to identify nutritional content in food | |
| shopadvizor.fr | 2010 | Aucamville, France | – | – | Online platform offering shopping assistance | |
| vinepair.com | 2013 | New York, United States | $1.26M | – | VinePair is operated as a digital media platform focused on alcohol culture. | |
| samplico.com | 2016 | London, United Kingdom | $1.27M | 1 | Real-time usage-based reviews for multi-category products are facilitated online. | |
| nutracheck.co.uk | 2004 | West Bridgford, United Kingdom | – | 45 | Subscription app for food logging and calorie counting is offered. | |
| scanhalal.org | 2014 | Oak Brook, United States | – | – | Provides a mobile app for reviewing and rating halal food products. |
Detailed competitors of GoodGuide
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of GoodGuide
Websites that share an audience with GoodGuide (goodguide.com).
Websites whose visitors overlap most with GoodGuide. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
greenerchoices.org | greenerchoices.org | 100% | – | – | – |
en.wikipedia.org | en.wikipedia.org | 59% | – | – | – |
cosmeticsdatabase.com | cosmeticsdatabase.com | 59% | – | – | – |
thegreenguide.com | thegreenguide.com | 59% | – | – | – |
| ewg.org | 59% | – | #15,421 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for GoodGuide
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Goodguide
Complete news archive for GoodGuide
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to GoodGuide
10 companies that operate in the same segment as GoodGuide (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about GoodGuide
GoodGuide was founded in 2007 and raised its 1st funding round 2 years after it was founded.
GoodGuide is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
GoodGuide is a funded company, having raised a total of $16.62M across 4 funding rounds to date. The company's 1st funding round was a Series A of $3.73M, raised on Jan 2009.
GoodGuide has 22 employees.
GoodGuide was founded in 2007 in San Francisco, United States, and operates as an online platform within the beauty and wellness sector. Product information is provided to assist consumers in making informed purchasing decisions. Reviews are conducted by a team of chemists, toxicologists, lifecycle assessment specialists, and regulatory experts. The platform focuses on detailed evaluations to support user guidance in product selection.
GoodGuide has 5 investors. Key investors include Underwriters Laboratories, NEA, Physic Ventures, DFJ, and New Island Capital Management.
Yes. GoodGuide was acquired by Underwriters Laboratories in July 2012.