About GoodGuide
GoodGuide is a company based in San Francisco (United States) founded in 2007 was acquired by Underwriters Laboratories in July 2012.. GoodGuide has raised $16.62 million across 4 funding rounds from investors including Underwriters Laboratories, NEA and Physic Ventures. The company has 22 employees as of December 31, 2012. GoodGuide operates in a competitive market with competitors including Yuka, HowGood, Fooducate, Shopadvizor and VinePair, among others.
- Headquarter San Francisco, United States
- Employees 22 as on 31 Dec, 2012
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Sectors
RetailMedia & Entertainment Technology
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$16.62 M (USD)
in 4 rounds
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Latest Funding Round
$5 M (USD), Series C
Aug 18, 2011
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Investors
Underwriters Laboratories
& 4 more
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Employee Count
22
as on Dec 31, 2012
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Acquired by
Underwriters Laboratories
(Jul 01, 2012)
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Funding Insights of GoodGuide
GoodGuide has successfully raised a total of $16.62M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $5 million completed in August 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $5.0M
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First Round
First Round
(19 Jan 2009)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2011 | Amount | Series C - GoodGuide | Valuation |
investors |
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| Jun, 2010 | Amount | Series B - GoodGuide | Valuation | New Enterprise Associates |
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| Nov, 2009 | Amount | Series B - GoodGuide | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in GoodGuide
GoodGuide has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Underwriters Laboratories, NEA and Physic Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments are offered to startups by NEA.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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US focused VC firm
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by GoodGuide
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - GoodGuide
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Goodguide Comparisons
Competitors of GoodGuide
GoodGuide operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuka, HowGood, Fooducate, Shopadvizor and VinePair, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile application to know the nutritional information of grocery products
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| domain | founded_year | HQ Location |
Sustainable ratings for food products are provided by HowGood.
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| domain | founded_year | HQ Location |
Mobile app to identify nutritional content in food
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| domain | founded_year | HQ Location |
Online platform offering shopping assistance
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| domain | founded_year | HQ Location |
VinePair is operated as a digital media platform focused on alcohol culture.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about GoodGuide
When was GoodGuide founded?
GoodGuide was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is GoodGuide located?
GoodGuide is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is GoodGuide a funded company?
GoodGuide is a funded company, having raised a total of $16.62M across 4 funding rounds to date. The company's 1st funding round was a Series B of $5.5M, raised on Jan 19, 2009.
How many employees does GoodGuide have?
As of Dec 31, 2012, the latest employee count at GoodGuide is 22.
What does GoodGuide do?
GoodGuide was founded in 2007 in San Francisco, United States, and operates as an online platform within the beauty and wellness sector. Product information is provided to assist consumers in making informed purchasing decisions. Reviews are conducted by a team of chemists, toxicologists, lifecycle assessment specialists, and regulatory experts. The platform focuses on detailed evaluations to support user guidance in product selection.
Who are the top competitors of GoodGuide?
Who are GoodGuide's investors?
GoodGuide has 5 investors. Key investors include Underwriters Laboratories, NEA, Physic Ventures, DFJ, and New Island Capital Management.
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