About HowGood
HowGood is a company based in Brooklyn (United States) founded in 2006 by Arthur Gillett and Alexander Gillett.. HowGood has raised $27.39 million across 5 funding rounds from investors including FirstMark, Titan Grove and Contour Venture Partners. HowGood offers products and services including Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims. HowGood operates in a competitive market with competitors including Yuka, GoodGuide, NutraTech, Fooducate and VinePair, among others.
- Headquarter Brooklyn, United States
- Founders Arthur Gillett, Alexander Gillett
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$27.39 M (USD)
in 5 rounds
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Latest Funding Round
$12.5 M (USD), Series C
May 18, 2022
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Investors
FirstMark
& 11 more
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Employee Count
Employee Count
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Products & Services of HowGood
HowGood offers a comprehensive portfolio of products and services, including Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Measures and manages full scope GHG emissions for reporting.
Automates carbon footprint calculations for products.
Supports supply chain decarbonization and emission reductions.
Enables verified claims for product differentiation.
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Funding Insights of HowGood
HowGood has successfully raised a total of $27.39M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $12.5 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series C — $12.5M
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First Round
First Round
(19 Jan 2012)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2022 | Amount | Series C - HowGood | Valuation | Titan Grove | |
| Jan, 2021 | Amount | Series B - HowGood | Valuation | Contour Venture Partners | |
| Jul, 2020 | Amount | Series A - HowGood | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in HowGood
HowGood has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstMark, Titan Grove and Contour Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Titan Grove is engaged in building impact-driven, sustainable businesses.
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Founded Year | Domain | Location | |
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Early-stage venture capital is invested in tech startups across sectors.
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Founded Year | Domain | Location | |
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Investments are made in US seed and early-stage tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by HowGood
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - HowGood
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Howgood Comparisons
Competitors of HowGood
HowGood operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuka, GoodGuide, NutraTech, Fooducate and VinePair, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Mobile application to know the nutritional information of grocery products
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| domain | founded_year | HQ Location |
Beauty and wellness products are evaluated on an online platform.
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| domain | founded_year | HQ Location |
Subscription app for food logging and calorie counting is offered.
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| domain | founded_year | HQ Location |
Mobile app to identify nutritional content in food
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| domain | founded_year | HQ Location |
VinePair is operated as a digital media platform focused on alcohol culture.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Howgood
Frequently Asked Questions about HowGood
When was HowGood founded?
HowGood was founded in 2006 and raised its 1st funding round 6 years after it was founded.
Where is HowGood located?
HowGood is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Who is the current CEO of HowGood?
Alexander Gillett is the current CEO of HowGood. They have also founded this company.
Is HowGood a funded company?
HowGood is a funded company, having raised a total of $27.39M across 5 funding rounds to date. The company's 1st funding round was a Series A of $5.2M, raised on Jan 19, 2012.
What does HowGood do?
HowGood was founded in 2006 in Brooklyn, United States, within the sustainability sector. An Android and iOS app is maintained to assess environmental and social impacts of food and personal care products. Ratings are supplied to brands, retailers, and consumers to support informed selections. Operations focus on research-driven evaluations, with revenue derived from fees paid by grocery stores for integrating scores with product pricing.
Who are the top competitors of HowGood?
What products or services does HowGood offer?
HowGood offers Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims.
Who are HowGood's investors?
HowGood has 12 investors. Key investors include FirstMark, Titan Grove, Contour Venture Partners, Trailhead Capital, and Danone Manifesto Ventures.
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