About HowGood
HowGood is a company based in Brooklyn (United States) founded in 2006 by Arthur Gillett and Alexander Gillett. HowGood has raised $27.39 million across 5 funding rounds from investors including FirstMark, Titan Grove and Contour Venture Partners. HowGood offers products and services including Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims. HowGood operates in a competitive market with competitors including Yuka, GoodGuide, NutraTech, Fooducate and VinePair, among others.
- Total Equity Funding$27.39M (USD)
in 5 rounds
- Latest Funding Round$12.5M (USD), Series C
May 2022
- InvestorsFirstMark
& 11 more
Products & Services of HowGood
HowGood offers a comprehensive portfolio of products and services, including Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims.
Measures and manages full scope GHG emissions for reporting.
Automates carbon footprint calculations for products.
Supports supply chain decarbonization and emission reductions.
Enables verified claims for product differentiation.
Apps and channels of HowGood
its YouTube channel HowGood has 208 subscribers and 30 videos.
Videos from HowGood
The most watched videos on HowGood's YouTube channel, HowGood (208 subscribers). Click a video to play it here.
More on HowGood.
Funding Insights of HowGood
HowGood has successfully raised a total of $27.39M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $12.5 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.39M
- Total Rounds 5
- Last Round Series C — $12.5M
- First Round $470,000
(Jan 2012)
- Investors Count 12
All 5 funding rounds of HowGood with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2022 | $12.5M | Series C | – | Titan Grove | |
| Jan 2021 | $7.22M | Series B | – | Contour Venture Partners | |
| Jul 2020 | $5.2M | Series A | – | – | |
| Sep 2014 | $2M | Series A | – | – | |
| Jan 2012 | $470,000 | Seed | – | – | – |
12 investors in total: 10 institutional and 2 angel.
Investors in HowGood
HowGood has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstMark, Titan Grove and Contour Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Titan Grove is engaged in building impact-driven, sustainable businesses. | – | titangrove.com | New York, United States | |
Early-stage venture capital is invested in tech startups across sectors. | 1987 | firstmark.com | New York, United States | |
Investments are made in US seed and early-stage tech companies. | – | contourventures.com | New York, United States | |
Trailhead Capital is focused on regenerative agriculture investments. | – | trailheadcap.com | Denver, United States | |
Food industry startups are funded by Danone Manifesto Ventures. | – | danoneventures.com | New York, United States | |
Tech focused early-stage micro VC firm investing in the US | – | greatoaksvc.com | New York, United States | |
Venture capital and M&A advisory firm focused on financial technology, media, and multiple sectors | – | highlinevp.com | New York, United States | |
US venture capital investments are managed by Gotham Gal firm. | – | gothamgal.com | New York, United States | |
Serious Change is focused on advocating for sustainable energy policies. | – | seriouschange.org.uk | - | |
Humanity United is focused on advancing human dignity and justice. | – | humanityunited.org | San Francisco, United States |
Investor details for HowGood
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of HowGood
27 people are tracked at HowGood (13 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Arthur Gillett | Co-Founder | Leadership |
Alexander Gillett | Co-Founder & CEO | Leadership |
Nina Depalma | Chief Product Officer | Leadership |
Crystal Grainger | Director, Growth & Innovation - Supply Chain Sustainability | Leadership |
Kimberly Riva | Chief Operating Officer | Leadership |
João Brites | Director, Growth And Innovation | Leadership |
Jd Capuano | Head Of Research | Leadership |
Brian Nash | Vp, Sustainability At Ingredion | Leadership |
Michael Streitberger | Head Of Partnerships | Leadership |
Erin Taner | Director Of Product Marketing | Leadership |
Eva Clark | Director Of Marketing And Communications | Leadership |
Lauren Porter | Director Of Retail Growth And Innovation | Leadership |
Cate Battey | Director Of Growth And Innovation, SMB CPG | Leadership |
Ethan Soloviev | Unknown Role | Team |
Ginger B. | Operations Manager | Team |
Lauren Marsh | Agricultural Research Scientist | Team |
Josh Cole | Product Manager | Team |
Lizz Aspley | Metrics Architect | Team |
Takoua Debeche | Svp, Research & Innovation At Danone | Team |
Gabriela Alejandra Cuevas Castillo | LCA And Sustainability Researcher | Team |
7 more people are available in the full profile.
Complete people profiles for HowGood
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of HowGood
3 dated milestones of HowGood across 16 years, from founding to its latest funding, stage changes and deals.
- Founded HowGood is founded.
- Funding First funding round of $470K.
- Funding Latest funding round, Series C, of $12.5M.
Competitors of HowGood
HowGood operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuka, GoodGuide, NutraTech, Fooducate and VinePair, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yuka.io | 2016 | Paris, France | – | – | Mobile application to know the nutritional information of grocery products | |
| goodguide.com | 2007 | San Francisco, United States | $16.62M | 22 | Beauty and wellness products are evaluated on an online platform. | |
| nutracheck.co.uk | 2004 | West Bridgford, United Kingdom | – | 45 | Subscription app for food logging and calorie counting is offered. | |
| fooducate.com | 2009 | Tel Aviv, Israel | $50,000 | – | Mobile app to identify nutritional content in food | |
| vinepair.com | 2013 | New York, United States | $1.26M | – | VinePair is operated as a digital media platform focused on alcohol culture. | |
| scanhalal.org | 2014 | Oak Brook, United States | – | – | Provides a mobile app for reviewing and rating halal food products. | |
| shopadvizor.fr | 2010 | Aucamville, France | – | – | Online platform offering shopping assistance | |
| inrfood.com | 2011 | Raleigh, United States | $350,000 | – | Provides a comprehensive database for product nutrition information to support health and wellness decisions. |
Detailed competitors of HowGood
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of HowGood
The website of HowGood (howgood.com) receives about 7.7K visits a month.
- Monthly visits7.7K
▲ 1.8% vs previous month
Websites whose visitors overlap most with HowGood. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bakingbusiness.com | bakingbusiness.com | 100% | – | #585,763 | – |
| lactalisingredients.com | 92% | – | #1,509,506 | View details | |
noramble.co.uk | noramble.co.uk | 29% | – | #4,930,981 | – |
Latest news on Howgood
Complete news archive for HowGood
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to HowGood
10 companies that operate in the same segment as HowGood (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about HowGood
HowGood was founded in 2006 and raised its 1st funding round 6 years after it was founded.
HowGood is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Alexander Gillett is the current CEO of HowGood. They have also founded this company.
HowGood is a funded company, having raised a total of $27.39M across 5 funding rounds to date. The company's 1st funding round was a Seed of $470K, raised on Jan 2012.
HowGood was founded in 2006 in Brooklyn, United States, within the sustainability sector. An Android and iOS app is maintained to assess environmental and social impacts of food and personal care products. Ratings are supplied to brands, retailers, and consumers to support informed selections. Operations focus on research-driven evaluations, with revenue derived from fees paid by grocery stores for integrating scores with product pricing.
HowGood offers Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims.
HowGood has 12 investors. Key investors include FirstMark, Titan Grove, Contour Venture Partners, Trailhead Capital, and Danone Manifesto Ventures.