About HowGood
HowGood is a company based in Brooklyn (United States) founded in 2006 by Arthur Gillett and Alexander Gillett. HowGood has raised $27.39 million across 5 funding rounds from investors including FirstMark, Titan Grove and Contour Venture Partners. HowGood offers products and services including Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims. HowGood operates in a competitive market with competitors including Yuka, GoodGuide, NutraTech, Fooducate and VinePair, among others.
- Headquarter Brooklyn, United States
- Founders Arthur Gillett, Alexander Gillett
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Sectors
Retail
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$27.39 M (USD)
in 5 rounds
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Latest Funding Round
$12.5 M (USD), Series C
May 18, 2022
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Investors
FirstMark
& 11 more
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Employee Count
Not available
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Products & Services of HowGood
HowGood offers a comprehensive portfolio of products and services, including Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims.
Measures and manages full scope GHG emissions for reporting.
Automates carbon footprint calculations for products.
Supports supply chain decarbonization and emission reductions.
Enables verified claims for product differentiation.
People of HowGood
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Funding Insights of HowGood
HowGood has successfully raised a total of $27.39M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $12.5 million completed in May 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in HowGood
HowGood has secured backing from 12 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FirstMark, Titan Grove and Contour Venture Partners.
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Titan Grove is engaged in building impact-driven, sustainable businesses.
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Early-stage venture capital is invested in tech startups across sectors.
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Investments are made in US seed and early-stage tech companies.
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Investor details for HowGood
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Investments & Acquisitions by HowGood
Investment portfolio details for HowGood
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Financial Statements - HowGood
Detailed financials for HowGood
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Howgood Comparisons
Peer comparison for HowGood
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Competitors of HowGood
HowGood operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yuka, GoodGuide, NutraTech, Fooducate and VinePair, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Mobile application to know the nutritional information of grocery products
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Beauty and wellness products are evaluated on an online platform.
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Subscription app for food logging and calorie counting is offered.
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Mobile app to identify nutritional content in food
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VinePair is operated as a digital media platform focused on alcohol culture.
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Detailed competitors of HowGood
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Latest news on Howgood
Complete news archive for HowGood
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Frequently Asked Questions about HowGood
HowGood was founded in 2006 and raised its 1st funding round 6 years after it was founded.
HowGood is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Alexander Gillett is the current CEO of HowGood. They have also founded this company.
HowGood is a funded company, having raised a total of $27.39M across 5 funding rounds to date.
HowGood was founded in 2006 in Brooklyn, United States, within the sustainability sector. An Android and iOS app is maintained to assess environmental and social impacts of food and personal care products. Ratings are supplied to brands, retailers, and consumers to support informed selections. Operations focus on research-driven evaluations, with revenue derived from fees paid by grocery stores for integrating scores with product pricing.
HowGood offers Carbon Accounting, Product Footprinting, Carbon Reduction, and Sustainability Claims.
HowGood has 12 investors. Key investors include FirstMark, Titan Grove, Contour Venture Partners, Trailhead Capital, and Danone Manifesto Ventures.