About Good-Loop
Good-Loop is a company based in London (United Kingdom) founded in 2016 by Amy Williams.. Good-Loop has raised $8.14 million across 4 funding rounds from investors including Brandtech Group, Scottish Enterprise and Quaestus Capital Management. The company has 25 employees as of January 31, 2022. Good-Loop offers products and services including Good Engagement Platform and Media Carbon Reduction. Good-Loop operates in a competitive market with competitors including Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others.
- Headquarter London, United Kingdom
- Employees 25 as on 31 Jan, 2022
- Founders Amy Williams
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Sectors
Media & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Good.Loop Ltd
- Date of Incorporation 24 Oct, 2016
- Jurisdiction EDINBURGH, SCOTLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.14 M (USD)
in 4 rounds
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Latest Funding Round
$434.29 K (USD), Series A
Apr 05, 2024
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Investors
Brandtech Group
& 7 more
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Employee Count
25
as on Jan 31, 2022
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Products & Services of Good-Loop
Good-Loop offers a comprehensive portfolio of products and services, including Good Engagement Platform and Media Carbon Reduction. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for ethical ads that fund causes through consumer engagement.
Tools to minimize media waste and lower carbon emissions in campaigns.
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Funding Insights of Good-Loop
Good-Loop has successfully raised a total of $8.14M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $434.29 thousand completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $434,285
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2024 | Amount | Series A - Good-Loop | Valuation |
investors |
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| Feb, 2022 | Amount | Series A - Good-Loop | Valuation | Quaestus Capital Management | |
| Jan, 2020 | Amount | Seed - Good-Loop | Valuation | Brandtech Group |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Good-Loop
Good-Loop has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Brandtech Group, Scottish Enterprise and Quaestus Capital Management. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital fund focused on social impact companies
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Good-Loop
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Good-Loop
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Good-Loop Comparisons
Competitors of Good-Loop
Good-Loop operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, OpenWeb, Supersonic and Verve, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Ad network platform is utilized for content recommendations and monetization.
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| domain | founded_year | HQ Location |
Content management platform
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| domain | founded_year | HQ Location |
Cross-device ad network is provided for conversation-based advertising.
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| domain | founded_year | HQ Location |
Game publishing solutions are provided by Supersonic for developers.
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| domain | founded_year | HQ Location |
Privacy-first omni-channel advertising platform is provided for customer targeting.
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| domain | founded_year | HQ Location |
Adnetwork and performance marketing platform
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Good-Loop
Frequently Asked Questions about Good-Loop
When was Good-Loop founded?
Good-Loop was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Good-Loop located?
Good-Loop is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Good-Loop?
Amy Williams is the current CEO of Good-Loop. They have also founded this company.
Is Good-Loop a funded company?
Good-Loop is a funded company, having raised a total of $8.14M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1.6M, raised on Mar 28, 2017.
How many employees does Good-Loop have?
As of Jan 31, 2022, the latest employee count at Good-Loop is 25.
What does Good-Loop do?
Good-Loop was founded in 2016 in London, United Kingdom, within the ad technology sector. A platform for cross-device video advertising is operated, serving advertisers, publishers, and bloggers. Users are incentivized to view skippable programmatic ads, which fund donations and convert static banners into premium opt-in video inventory. Ads are displayed on YouTube, publisher sites, and social media platforms including Twitter, Facebook, and Instagram.
Who are the top competitors of Good-Loop?
Good-Loop's top competitors include Taboola, Supersonic and EX.CO.
What products or services does Good-Loop offer?
Good-Loop offers Good Engagement Platform and Media Carbon Reduction.
Who are Good-Loop's investors?
Good-Loop has 8 investors. Key investors include Brandtech Group, Scottish Enterprise, Quaestus Capital Management, Scottish Investment Bank, and SIS Ventures.