About Hayneedle
Hayneedle is a Consumer company based in Omaha (United States) founded in 2002, and was acquired by Walmart in February 2016. It operates as a multi-category home improvement products are retailed online by Hayneedle. It operates on a Direct-to-Consumer (D2C) model. Hayneedle has raised $57 million across 3 funding rounds from investors including Walmart, TriplePoint Capital and Sequoia Capital. Hayneedle offers products and services including Furniture and Outdoor Heating. Its focus areas include Retail, E-Commerce and Home & Garden. Its competitors include Bed Bath & Beyond, Wayfair, Homee, Overstock and Joss & Main and 2 more; 5 of its 7 listed competitors have raised funding.
Company details
Hayneedle is involved in the online retail of home and garden products. A wide range of furniture for indoor and outdoor spaces is offered, including beds, chairs, tables, and patio sets. Solutions for various rooms such as bedrooms, kitchens, and living rooms are provided. The company operates within the e-commerce sector, focusing on delivering stylish and functional pieces to customers.
- Headquarters Omaha, United States
- Stage Acquired
- SectorsConsumer
- Website hayneedle.com
- Social LinkedIn X Facebook
- Acquired by Walmart (Feb 2016)
Products & Services of Hayneedle
Hayneedle offers a comprehensive portfolio of products and services, including Furniture and Outdoor Heating.
Furniture for indoor and outdoor spaces is offered.
Outdoor heating solutions like fire pits are provided.
Funding Insights of Hayneedle
Hayneedle has successfully raised a total of $57M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $35 million completed in April 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $57M
- Total Rounds 3
- Last Round Series B — $35M
- First Round $22M
(Jan 2003)
- Investors Count 3
All 3 funding rounds of Hayneedle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2014 | $35M | Series B | – | – | |
| Jun 2006 | – | Series B | – | – | |
| Jan 2003 | $22M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Hayneedle
Hayneedle has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Walmart, TriplePoint Capital and Sequoia Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture finance services, including debt and equity, are provided to capital-backed companies globally. | – | triplepointcapital.com | - | |
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | - | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Multinational retail corporation | 1962 | walmart.com | Bentonville, United States |
Investor details for Hayneedle
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People of Hayneedle
9 people are tracked at Hayneedle (9 in team).
| Name | Role | Group |
|---|---|---|
Michael Lucas | System Engineer | Team |
Brian Moore | Outbound Operations Supervisor | Team |
Danny Lamb | Operations Manager | Team |
Jena Seffron | Operations Supervisor Business & Premier Sales | Team |
Kim Winters | Business Sales and Service Representative | Team |
Brandy A | Email Administrator | Team |
Heather Lents (Wolf) | Site Merchandising Manager | Team |
Kimberly Olson | Training Manager | Team |
Mike Vermillion | Senior Buyer | Team |
Complete people profiles for Hayneedle
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Timeline of Hayneedle
4 dated milestones of Hayneedle across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Hayneedle is founded.
- Funding First funding round of $22.0M.
- Funding Latest funding round, Series B, of $35.0M.
- Exit Acquired by Walmart.
Competitors of Hayneedle
Hayneedle has 7 listed competitors in our database, 5 of them funded. They include Bed Bath & Beyond, Wayfair, Homee, Overstock and Joss & Main, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bedbathandbeyond.com | 1971 | Union, United States | – | 1,284 | Home essentials including furniture and bedding are retailed online. | |
| wayfair.com | 2002 | Boston, United States | $368.2M | 13,500 | Multi-category home improvement products are sold online by Wayfair. | |
| homee.com | 2016 | Tampa, United States | $77.37M | 72 | On-demand home service professionals are booked via an online marketplace. | |
| overstock.com | 1999 | Midvale, United States | – | 830 | Multi-category products are offered through an online marketplace. | |
| jossandmain.com | 2010 | Boston, United States | $36M | 14,842 | Home improvement products are retailed online through Joss & Main. | |
| onekingslane.com | 2009 | San Francisco, United States | $225M | 341 | Online Home Furnishings Retailer | |
| deringhall.com | 2011 | New York, United States | $7.49M | – | High-end home furnishings are sold via an online design marketplace. |
Detailed competitors of Hayneedle
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- Full competitor set
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Web traffic of Hayneedle
Websites that share an audience with Hayneedle (hayneedle.com).
Websites whose visitors overlap most with Hayneedle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| wayfair.com | 100% | 99.5M | #320 | View details | |
csnstores.com | csnstores.com | 46% | – | – | – |
| overstock.com | 46% | 7.1M | #7,503 | View details | |
| cymax.com | 44% | 93.5K | #325,908 | View details | |
en.wikipedia.org | en.wikipedia.org | 40% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Hayneedle
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- 11 similar websites
- Audience overlap
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Top companies in Home & Living Products
10 companies that operate in the same segment as Hayneedle (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Hayneedle
Complete news archive for Hayneedle
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Frequently Asked Questions about Hayneedle
Hayneedle was founded in 2002 and raised its 1st funding round 1 year after it was founded.
Hayneedle is headquartered in Omaha, United States. It is registered at Omaha, Nebraska, United States.
Hayneedle is a funded company, having raised a total of $57M across 3 funding rounds to date. The company's 1st funding round was a Series A of $22M, raised on Jan 2003.
Hayneedle is involved in the online retail of home and garden products. A wide range of furniture for indoor and outdoor spaces is offered, including beds, chairs, tables, and patio sets. Solutions for various rooms such as bedrooms, kitchens, and living rooms are provided. The company operates within the e-commerce sector, focusing on delivering stylish and functional pieces to customers.
Hayneedle's top competitors include Wayfair, Bed Bath & Beyond and Homee.
Hayneedle offers Furniture and Outdoor Heating.
Hayneedle has 4 investors. Key investors include Walmart, TriplePoint Capital, Sequoia Capital, and Insight Partners.
Yes. Hayneedle was acquired by Walmart in February 2016.