About Merkle Promotions
Merkle Promotions is a company based in Detroit (United States) founded in 1999 was acquired by Merkle in January 2018. It operates as a Professional Services, and Subscription Services. The company has 255 employees as of December 31, 2022. Merkle Promotions has completed 2 acquisitions, including Cellit and Promotions.com. Merkle Promotions offers products and services including Digital Promotions, Gamification Solutions, and Loyalty Programs. Merkle Promotions operates in a competitive market with competitors including Capillary Technologies, Localytics, Loylty Rewardz, Ackroo and Pathmatics, among others.
- Headquarter Detroit, United States
- Employees 255 as on 31 Dec, 2022
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Merkle Inc.
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Products & Services of Merkle Promotions
Merkle Promotions offers a comprehensive portfolio of products and services, including Digital Promotions, Gamification Solutions, and Loyalty Programs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Digital activations are created to delight and motivate.
Gamified experiences are designed to boost brand engagement.
Loyalty programs are developed to increase customer retention.
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Funding Insights of Merkle Promotions
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2012 | Amount | Series A - Merkle Promotions | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Merkle Promotions
Merkle Promotions has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Life360, Merkle and Balance Point Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Balance Point Capital is engaged in providing flexible capital solutions.
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L Catterton is recognized as a leading consumer-focused private equity group.
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Family and friends are connected through location-sharing mobile app.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Merkle Promotions
Merkle Promotions has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Cellit and Promotions.com. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Cloud-based systems for mobile campaigns and messaging are managed.
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2005 | ||||
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Online promotional services are provided by Promotions.com.
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1993 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Merkle Promotions
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Merkle Promotions Comparisons
Competitors of Merkle Promotions
Merkle Promotions operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Capillary Technologies, Localytics, Loylty Rewardz, Ackroo and Pathmatics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
AI-powered loyalty management software is offered for enterprises.
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Mobile App User Analytics & Marketing
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Platform offering loyalty and relationship management solutions
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SaaS-based gift card and loyalty programs are provided for businesses.
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Digital advertising intelligence is supplied to global industry stakeholders.
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| domain | founded_year | HQ Location |
Mobile marketing solutions are provided for business customer engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Merkle Promotions
Frequently Asked Questions about Merkle Promotions
When was Merkle Promotions founded?
Merkle Promotions was founded in 1999 and raised its 1st funding round 13 years after it was founded.
Where is Merkle Promotions located?
Merkle Promotions is headquartered in Detroit, United States. It is registered at Detroit, Michigan, United States.
How many employees does Merkle Promotions have?
As of Dec 31, 2022, the latest employee count at Merkle Promotions is 255.
What does Merkle Promotions do?
Merkle Promotions is engaged in creating digital activations and gamification experiences that delight and motivate customers during brand interactions. Services are offered across various sectors including automotive, financial services, health, high tech, media, entertainment, retail, and hospitality. Comprehensive solutions such as sweepstakes, instant win games, loyalty programs, and AR experiences are developed. Technology strategy, analytics, and customer service are integrated to support end-to-end promotional campaigns.
Who are the top competitors of Merkle Promotions?
Merkle Promotions's top competitors include Capillary Technologies, Loylty Rewardz and Ackroo.
What products or services does Merkle Promotions offer?
Merkle Promotions offers Digital Promotions, Gamification Solutions, and Loyalty Programs.
How many acquisitions has Merkle Promotions made?
Merkle Promotions has made 2 acquisitions, including Cellit, and Promotions.com.
Who are Merkle Promotions's investors?
Merkle Promotions has 5 investors. Key investors include Life360, Merkle, Balance Point Capital, L Catterton, and Rare Medium.