About Hok Beauty
Hok Beauty is a company based in Delhi (India) by Himanshu Pathak. It operates as a B2C and D2C. Hok Beauty offers products and services including Foundation, Lipstick, Eyeshadow, Lip Gloss, and Blush. Hok Beauty operates in a competitive market with competitors including Nykaa, Purplle, FOXY, Sabnatural and Leeford, among others.
- Headquarter Delhi, India
- Founders Himanshu Pathak
- SectorsRetail
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website hokmakeup.com
- Social X Facebook Instagram YouTube
- Legal Name Hok Beauty Private Limited
- Date of Incorporation 27 Feb, 2017
- Jurisdiction Delhi, India
- Annual Revenue₹15.23 Cr
FY 2025 · +178% YoY
- Net Loss-₹94.1 Lakh
FY 2025 · -6% margin
- EBITDA-₹1.21 Cr
FY 2025 · -8% margin
Associated legal entities of Hok Beauty
Hok Beauty operates through Hok Beauty Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Hok Beauty Private Limited CIN U93090DL2017PTC313559 | Active | 27 Feb 2017 | Delhi, Delhi | ₹15.2 Cr | – | 2 | View details |
Products & Services of Hok Beauty
Hok Beauty offers a comprehensive portfolio of products and services, including Foundation, Lipstick, Eyeshadow, Lip Gloss, and Blush.
Product for achieving even skin tone and coverage
Long-lasting color application for lips
Pigmented powders for eye color enhancement
Shiny gloss for moisturizing and coloring lips
Powder or cream for adding cheek color
Apps and channels of Hok Beauty
its YouTube channel HOK MAKEUP has 1.51K subscribers and 30 videos.
Videos from Hok Beauty
The most watched videos on Hok Beauty's YouTube channel, HOK MAKEUP (1.51K subscribers). Click a video to play it here.
More on HOK MAKEUP.
Board of directors of Hok Beauty Private Limited (Hok Beauty)
Hok Beauty Private Limited is the primary company behind Hok Beauty. The board of Hok Beauty Private Limited currently have 2 directors; the longest-serving is Nikhil Bhatia, appointed in 2018. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nikhil Bhatia DIN 05326681 | Director | 06 Aug 2018 | 8 yrs 2 mo | Hok Beauty Private Limited |
| Rohit DIN 07789999 | Director | 31 May 2025 | 1 yr 4 mo | Hok Beauty Private Limited |
People of Hok Beauty
1 people are tracked at Hok Beauty (1 in leadership).
| Name | Role | Group |
|---|---|---|
Himanshu Pathak | ex-Co-Founder | Leadership |
Complete people profiles for Hok Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Hok Beauty
Figures of Hok Beauty Private Limited, the primary company behind Hok Beauty, for FY 2025. Revenue was ₹15.23 Cr (+178% year on year). Net loss was -₹94.1 Lakh (-6% margin). EBITDA was -₹1.21 Cr (-8% margin). Revenue has grown at a compounded annual rate of +46% over three years and +22% over five years.
- ₹15.23 CrRevenue · FY 2025 · +178% YoY
- -₹94.1 LakhNet loss · -6% margin
- -₹1.21 CrEBITDA · -8% margin
- ₹1 LakhPaid-up capital
- +46%Revenue CAGR, 3 years
- +22%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Hok Beauty Private Limited are on its company page.
Detailed financial statements for Hok Beauty
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Hok Beauty
Hok Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nykaa, Purplle, FOXY, Sabnatural and Leeford, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nykaa.com | 2012 | Mumbai, India | $103.18M | 7,053 | Cosmetics, skincare, haircare, and wellness products are retailed online. | |
| purplle.com | 2011 | Mumbai, India | $559.95M | 954 | Beauty and cosmetic products are retailed through an online platform. | |
| foxy.in | 2005 | Delhi, India | $2.59M | 15 | Personalized beauty product discovery is offered via an online platform. | |
| sabnatural.com | 2018 | Mumbai, India | – | 12 | Online retailer offering skincare, beauty, and waxing products from trusted brands. | |
| leefordonline.in | 2006 | Ludhiana, India | – | 2,787 | Offers an online platform for a range of personal care products. | |
| glowfit.in | 2021 | India | – | 7 | Multi-category beauty care products are retailed online by GlowFit. | |
| womancart.in | 2018 | Delhi, India | – | – | Curated fashion and lifestyle products for women are offered online. |
Detailed competitors of Hok Beauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Hok Beauty
The website of Hok Beauty (hokmakeup.com) receives about 141.8K visits a month and ranks #180,603 among all websites worldwide, #9,493 in Beauty and Cosmetics.
- Monthly visits141.8K
▼ 28.1% vs previous month
- Unique visitors72.6K
per month
- Global rank#180,603
among all websites
- Category rank#9,493
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit4.3
- Average visit3 min 17 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Hok Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| colorbarcosmetics.com | 99% | 59.3K | – | View details | |
| sugarcosmetics.com | 92% | 188.3K | #214,730 | View details | |
| myglamm.com | 92% | 23.8K | #1,244,172 | View details | |
| insightcosmetics.in | 88% | 43K | #585,423 | View details | |
| beautybybie.com | 86% | 7.7K | #2,854,262 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 28 similar websites and full traffic analytics for Hok Beauty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 28 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Hok Beauty
10 companies that operate in the same segment as Hok Beauty (Beauty & Personal Care E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform selling beauty products, makeup, skincare, and cosmetics in India. | 2015 | Mumbai, Maharashtra, India | USD 105.68 M | – | – | |
Rapid on-demand delivery of medicines and daily items through WhatsApp. | 2019 | Gurugram, Haryana, India | USD 1.76 M | USD 226.04 K | 16 | |
GlamPlus is involved in providing digital solutions for the beauty and personal care industry, focusing on salons, spas, and supply chain management. | 2020 | Bengaluru, Karnataka, India | – | USD 3.14 M | 27 | |
Online platform selling beauty products, cosmetics, and accessories to consumers. | 2017 | Mumbai, Maharashtra, India | – | USD 3.66 M | 1 | |
Online retailer offering cosmetics, skincare, and beauty essentials for consumers. | 2019 | Gurugram, Haryana, India | – | USD 4.32 M | 124 | |
Online platform for buying natural cosmetics and beauty products. | 2018 | Erode, Tamil Nadu, India | – | – | – | |
Offers online platform for creating customized photo books and wall decor prints. | 2016 | Ahmedabad, Gujarat, India | – | – | – | |
Online beauty brand offering multi-category products | – | Toronto, Ontario, Canada | – | – | – | |
Organic skincare products are offered by an internet-first brand. | 2021 | China | – | – | – | |
Digital media outlet providing fashion, beauty, and lifestyle articles. | 1945 | Mumbai, Maharashtra, India | – | USD 4.96 M | 64 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Hok Beauty
Hok Beauty is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
The primary company behind Hok Beauty, Hok Beauty Private Limited, reported revenue of ₹15.23 Cr for FY 2025, up 178% year on year.
HOK Makeup is an online platform that sells a variety of beauty and personal care items, such as makeup, skincare, and hair products from brands like Revolution and Milani. It operates through a website where customers can browse categories, purchase items, and benefit from sales and rewards. Based in India, the company provides fast delivery and ensures authentic products, catering to individual consumers seeking affordable beauty solutions.
Hok Beauty offers Foundation, Lipstick, Eyeshadow, Lip Gloss, and Blush.
Hok Beauty operates through Hok Beauty Private Limited.
The legal entities of Hok Beauty currently have 2 directors, including Rohit, Nikhil Bhatia.
The website of Hok Beauty receives about 142 thousand visits a month and ranks #180,603 among all websites worldwide.