About Indie Lee
Indie Lee is a Consumer company based in South Salem (United States) founded in 2009, and was acquired by American Exchange Group in July 2024. Plant-derived clean skincare products are formulated and sold. Indie Lee has raised $3.7 million across 1 funding round from investors including American Exchange Group. Its website indielee.com draws about 15 thousand monthly visits. Indie Lee offers products and services including CoQ-10 Toner, Cleansing Balm, and Stem Cell Serum. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Skin Care and Multi-Category. Its competitors include Kopari, True Botanicals and Colorescience; 3 of its 3 listed competitors have raised funding.
Company details
Indie Lee was founded in 2009 in South Salem, United States, within the clean beauty sector. Plant-based ingredients are utilized to formulate high-performance skincare products that adhere to cruelty-free standards and avoid specific harmful substances. Operations focus on product development and distribution through various retail channels. Skin health is supported by the formulations, with the brands origins traced to the founders emphasis on healthy living practices.
- Headquarters South Salem, United States
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website indielee.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by American Exchange Group (Jul 2024)
- Total Equity Funding$3.7M (USD)
in 1 rounds
- Latest Funding Round$3.7M (USD), Series A
Jun 2017
- Investors
- Acquired byAmerican Exchange Group
(Jul 2024)
Products & Services of Indie Lee
Indie Lee offers a comprehensive portfolio of products and services, including CoQ-10 Toner, Cleansing Balm, and Stem Cell Serum.
Toner that hydrates and balances skin using natural antioxidants.
Balm for gentle makeup removal and skin cleansing.
Serum that targets fine lines with plant-based cell extracts.
Apps and channels of Indie Lee
its YouTube channel Indie Lee Skincare has 953 subscribers and 30 videos.
Videos from Indie Lee
The most watched videos on Indie Lee's YouTube channel, Indie Lee Skincare (953 subscribers). Click a video to play it here.
More on Indie Lee Skincare.
Funding Insights of Indie Lee
Indie Lee has successfully raised a total of $3.7M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.7 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.7M
- Total Rounds 1
- Last Round Series A — $3.7M
- First Round $3.7M
(Jun 2017)
All 1 funding rounds of Indie Lee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $3.7M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Indie Lee
Indie Lee has secured backing from 1 investor. Prominent investors backing the company include American Exchange Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Manages fashion accessory brands through licensing, partnerships, and global distribution. | 2007 | axnygroup.com | New York, United States |
Investor details for Indie Lee
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People of Indie Lee
4 people are tracked at Indie Lee (1 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Indie Lee | Founder | Leadership |
Joshua Nelson | Brand Specialist | Team |
Bebe Khan | Supply Chain Operations Manager | Team |
Dayna Kaplan | Operations And Logsitics | Team |
Complete people profiles for Indie Lee
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Timeline of Indie Lee
3 dated milestones of Indie Lee across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Indie Lee is founded.
- Funding First funding round of $3.7M.
- Exit Acquired by American Exchange Group.
Competitors of Indie Lee
Indie Lee has 3 listed competitors in our database, 3 of them funded. They include Kopari, True Botanicals and Colorescience.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | Natural luxury skincare products are offered by an internet-first brand. | ||
| colorescience.com | 2000 | Carlsbad, United States | $70.04M | 57 | Mineral-based sunscreens and clinical skincare products are developed. |
Detailed competitors of Indie Lee
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Web traffic of Indie Lee
The website of Indie Lee (indielee.com) receives about 14.5K visits a month.
- Monthly visits14.5K
▼ 38.4% vs previous month
Websites whose visitors overlap most with Indie Lee. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hollybethorganics.com | 100% | #1,851,656 | View details | ||
| blissoma.com | 91% | #930,005 | View details | ||
marbleandmilkweed.com | marbleandmilkweed.com | 85% | #5,592,223 | – | |
abeautifulworld.co.uk | abeautifulworld.co.uk | 84% | – | ||
socialitebeauty.ca | socialitebeauty.ca | 80% | #1,389,890 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Indie Lee
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- 16 similar websites
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Indie Lee (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Indie Lee
Complete news archive for Indie Lee
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Frequently Asked Questions about Indie Lee
Indie Lee was founded in 2009 and raised its 1st funding round 8 years after it was founded.
Indie Lee is headquartered in South Salem, United States.
Indie Lee is a funded company, having raised a total of $3.7M across 1 funding round to date. The company's 1st funding round was a Series A of $3.7M, raised on Jun 2017.
Indie Lee was founded in 2009 in South Salem, United States, within the clean beauty sector. Plant-based ingredients are utilized to formulate high-performance skincare products that adhere to cruelty-free standards and avoid specific harmful substances. Operations focus on product development and distribution through various retail channels. Skin health is supported by the formulations, with the brands origins traced to the founders emphasis on healthy living practices.
Indie Lee's top competitors include True Botanicals, Kopari and Colorescience.
Indie Lee offers CoQ-10 Toner, Cleansing Balm, and Stem Cell Serum.
Indie Lee has 1 investor. Key investors include American Exchange Group.
Yes. Indie Lee was acquired by American Exchange Group in July 2024.