About Indie Lee
Indie Lee is a company based in South Salem (United States) founded in 2009 was acquired by American Exchange Group in July 2024.. Indie Lee has raised $3.7 million across 1 funding round from investors including American Exchange Group. Indie Lee offers products and services including CoQ-10 Toner, Cleansing Balm, and Stem Cell Serum. Indie Lee operates in a competitive market with competitors including Kopari, True Botanicals, Colorescience, Tatcha and JUNO & Co, among others.
- Headquarter South Salem, United States
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Sectors
Consumer
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Email
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$3.7 M (USD)
in 1 rounds
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Latest Funding Round
$3.7 M (USD), Series A
Jun 02, 2017
- Investors
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Employee Count
Employee Count
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Acquired by
American Exchange Group
(Jul 23, 2024)
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Products & Services of Indie Lee
Indie Lee offers a comprehensive portfolio of products and services, including CoQ-10 Toner, Cleansing Balm, and Stem Cell Serum. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Toner that hydrates and balances skin using natural antioxidants.
Balm for gentle makeup removal and skin cleansing.
Serum that targets fine lines with plant-based cell extracts.
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Brand Team
1 people
Founder Team
1 people
Operations Team
1 people
Software Development Team
1 people
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Funding Insights of Indie Lee
Indie Lee has successfully raised a total of $3.7M through 1 strategic funding round. The most recent funding activity was a Series A round of $3.7 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $3.7M
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First Round
First Round
(02 Jun 2017)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2017 | Amount | Series A - Indie Lee | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Indie Lee
Indie Lee has secured backing from 1 investor. Prominent investors backing the company include American Exchange Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Manages fashion accessory brands through licensing, partnerships, and global distribution.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Indie Lee
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Indie Lee
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Indie Lee Comparisons
Competitors of Indie Lee
Indie Lee operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Kopari, True Botanicals, Colorescience, Tatcha and JUNO & Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Internet-first brand offering skincare and body care products
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| domain | founded_year | HQ Location |
Natural luxury skincare products are offered by an internet-first brand.
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Mineral-based sunscreens and clinical skincare products are developed.
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| domain | founded_year | HQ Location |
Natural skincare products are offered through an internet-first brand.
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Organic skincare products are offered online by JUNO & Co.
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Brand of body care products
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Indie Lee
Frequently Asked Questions about Indie Lee
When was Indie Lee founded?
Indie Lee was founded in 2009 and raised its 1st funding round 8 years after it was founded.
Where is Indie Lee located?
Indie Lee is headquartered in South Salem, United States.
Is Indie Lee a funded company?
Indie Lee is a funded company, having raised a total of $3.7M across 1 funding round to date. The company's 1st funding round was a Series A of $3.7M, raised on Jun 02, 2017.
What does Indie Lee do?
Indie Lee was founded in 2009 in South Salem, United States, within the clean beauty sector. Plant-based ingredients are utilized to formulate high-performance skincare products that adhere to cruelty-free standards and avoid specific harmful substances. Operations focus on product development and distribution through various retail channels. Skin health is supported by the formulations, with the brands origins traced to the founders emphasis on healthy living practices.
Who are the top competitors of Indie Lee?
Indie Lee's top competitors include Sol de Janeiro, Youth to the People and True Botanicals.
What products or services does Indie Lee offer?
Indie Lee offers CoQ-10 Toner, Cleansing Balm, and Stem Cell Serum.
Who are Indie Lee's investors?
Indie Lee has 1 investor. Key investors include American Exchange Group.
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