Youth to the People

Los Angeles, United States Founded: 2015 • Age: 11 yrs Acquired By L'Oréal
Manufacturer of natural skin care products
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About Youth to the People

Youth to the People is a company based in Los Angeles (United States) founded in 2015 by Joe Cloyes was acquired by L'Oréal in December 2021.. Youth to the People has raised $12 million across 2 funding rounds from investors including L'Oréal, Sandbridge Capital and Strand Equity. The company has 64 employees as of December 31, 2022. Youth to the People operates in a competitive market with competitors including Function of Beauty, TULA, True Botanicals, Kopari and JUNO & Co, among others.

  • Headquarter Los Angeles, United States
  • Employees 64 as on 31 Dec, 2022
  • Founders Joe Cloyes
  • Sectors
    Consumer
    Healthcare
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Youth To The People Inc
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $12 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series A

    Jan 07, 2019

  • Investors
    L'Oréal

    & 2 more

  • Employee Count
    64

    as on Dec 31, 2022

  • Acquired by
    L'Oréal

    (Dec 08, 2021)

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Funding Insights of Youth to the People

Youth to the People has successfully raised a total of $12M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $10.0M
  • First Round

    (20 Mar 2018)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2019 Amount Series A - Youth to the People Valuation Sandbridge Capital
Mar, 2018 Amount Seed - Youth to the People Valuation Strand Equity Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Youth to the People

Youth to the People has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include L'Oréal, Sandbridge Capital and Strand Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Venture capital is invested in multiple sectors by Sandbridge Capital.
Founded Year Domain Location
Strand Equity is engaged in consumer growth equity investments.
Founded Year Domain Location
Internet first brand of skin & hair care, and makeup products for men and women
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Youth to the People

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Youth to the People

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Youth To The People Comparisons

Employees
+
Add Comparison
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Competitors of Youth to the People

Youth to the People operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, TULA, True Botanicals, Kopari and JUNO & Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customized skin and hair care products are provided online.
domain founded_year HQ Location
Private label skincare products for women are offered by TULA.
domain founded_year HQ Location
Natural luxury skincare products are offered by an internet-first brand.
domain founded_year HQ Location
Internet-first brand offering skincare and body care products
domain founded_year HQ Location
Organic skincare products are offered online by JUNO & Co.
domain founded_year HQ Location
Natural skincare products are offered through an internet-first brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Youth To The People

Frequently Asked Questions about Youth to the People

When was Youth to the People founded?

Youth to the People was founded in 2015 and raised its 1st funding round 3 years after it was founded.

Where is Youth to the People located?

Youth to the People is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is Youth to the People a funded company?

Youth to the People is a funded company, having raised a total of $12M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Mar 20, 2018.

How many employees does Youth to the People have?

As of Dec 31, 2022, the latest employee count at Youth to the People is 64.

What does Youth to the People do?

Youth to the People was founded in 2015 in Los Angeles, United States, as a manufacturer in the natural skin care sector. Products such as cleansers, serums, eye creams, and masks are produced using natural ingredients. Operations focus on direct-to-consumer sales through an online store, with availability limited to the US market. The company is led by founder Joe Cloyes.

Who are the top competitors of Youth to the People?

Youth to the People's top competitors include True Botanicals, Kopari and Tatcha.

Who are Youth to the People's investors?

Youth to the People has 3 investors. Key investors include L'Oréal, Sandbridge Capital, and Strand Equity.

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