About InReality
InReality is a Retail company based in Atlanta (United States) founded in 1995, and was acquired by Spectrio in July 2023. In-Store Analytics and Marketing Platform for Retailers and Brands. It operates in the Retail and Technology sectors. InReality offers products and services including Engagement Tracker, Analytics Platform, Door Counter, Fixture Engagement, and Digital Signage. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Specific and In Store Retail Tech. Its legal entity is INREALITY, LLC. Its competitors include CallidusCloud, Skupos and Vend; 3 of its 3 listed competitors have raised funding.
Company details
InReality offers a suite of products to understand customer and helps retailers in increasing the conversion rate. The platform includes products such as in-store analytics, path to purchase research, in-store digital content marketing and in-store customer experience design and production. Claims to have customers like The Coca Cola Company, The Home Depot, Tempur-Pedic and Marshall. Awarded Americas fastest-growing private companies consecutively for the 3rd year in 2015.
- Headquarters Atlanta, United States
- Stage Acquired
- SectorsRetailTechnology
- Website inreality.com
- Social LinkedIn YouTube
- Acquired by Spectrio (Jul 2023)
- Legal Name Inreality, Llc
Products & Services of InReality
InReality offers a comprehensive portfolio of products and services, including Engagement Tracker, Analytics Platform, Door Counter, Fixture Engagement, and Digital Signage.
Tracks in-store shopper interactions with product displays for optimization
Measures retail traffic and engagement to inform business decisions
Counts store entries to analyze footfall and customer flow
Evaluates interactions with retail fixtures for better merchandising
Supports engagement through digital tools in retail environments
Apps and channels of InReality
its YouTube channel InReality has 18 subscribers and 20 videos.
Videos from InReality
The most watched videos on InReality's YouTube channel, InReality (18 subscribers). Click a video to play it here.
More on InReality.
Funding Insights of InReality
- Total Rounds 1
- Last Round Debt – Conventional — $2.21M
- First Round $2.21M
(Jul 2019)
All 1 funding rounds of InReality with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2019 | $2.21M | Debt – Conventional | – | – | – |
1 investors in total: 1 institutional.
Investors in InReality
InReality has secured backing from 1 investor. Prominent investors backing the company include Spectrio.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
On-hold music & marketing company | 1986 | spectrio.com | Oldsmar, United States |
Investor details for InReality
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of InReality
3 dated milestones of InReality across 28 years, from founding to its latest funding, stage changes and deals.
- Founded InReality is founded.
- Funding First funding round of $2.2M.
- Exit Acquired by Spectrio.
Competitors of InReality
InReality has 3 listed competitors in our database, 3 of them funded. They include CallidusCloud, Skupos and Vend.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| calliduscloud.com | 1996 | Pleasanton, United States | $70.5M | 849 | Cloud-based solutions for sales, marketing, and pipeline management are provided. | |
| skupos.com | 2016 | San Francisco, United States | $58.11M | SaaS ERP software is offered for multi-industry operations management. | ||
| vendhq.com | 2010 | San Francisco, United States | $45.86M | 38 | Cloud-based retail POS solutions |
Detailed competitors of InReality
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of InReality
The website of InReality (inreality.com) receives about 1.3K visits a month.
- Monthly visits1.3K
▼ 33.5% vs previous month
Websites whose visitors overlap most with InReality. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
liveworkstudio.com | liveworkstudio.com | 100% | #5,663,577 | – | |
| accenture.com | 99% | 13.4M | #3,102 | View details | |
app.surveygizmo.com | app.surveygizmo.com | 99% | – | ||
stevenpdennis.com | stevenpdennis.com | 79% | #4,868,837 | – | |
profesionalretail.com | profesionalretail.com | 60% | – |
Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as InReality (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Inreality
Complete news archive for InReality
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about InReality
InReality was founded in 1995 and raised its 1st funding round 24 years after it was founded.
InReality is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
InReality offers a suite of products to understand customer and helps retailers in increasing the conversion rate. The platform includes products such as in-store analytics, path to purchase research, in-store digital content marketing and in-store customer experience design and production. Claims to have customers like The Coca Cola Company, The Home Depot, Tempur-Pedic and Marshall. Awarded Americas fastest-growing private companies consecutively for the 3rd year in 2015.
InReality's top competitors include CallidusCloud, Vend and Skupos.
InReality offers Engagement Tracker, Analytics Platform, Door Counter, Fixture Engagement, and Digital Signage.
InReality has 1 investor. Key investors include Spectrio.
InReality operates through Inreality, Llc.
Yes. InReality was acquired by Spectrio in July 2023.