About Iterable
Iterable is a Technology company based in San Francisco (United States) founded in 2013 by Andrew Boni. Personalized marketing is enabled via cloud-based omnichannel platform. Iterable has raised $342.5 million across 7 funding rounds from investors including Capital One, Wellfound and Silver Lake. The company has 879 employees. Iterable was last valued at $2 billion in December 2025. Its chief executive, as recorded, is Sam Allen. Its website iterable.com draws about 1.7 million monthly visits. Iterable offers products and services including Iterable Platform and Customer Engagement Tool. Its focus areas include Enterprise Applications, MarketingTech, Omnichannel Marketing and Personalized Marketing. Its legal entity is Iterable, Inc. Its competitors include Zeta Global, Braze and Blueshift; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2013 and based in San Francisco, United States, Iterable operates as a cloud-based platform for omnichannel personalized marketing. Enterprise-level email services are provided, with optimization for desktop and mobile devices. Customer segmentation is facilitated, alongside workflow automation for engagement mapping. Integration occurs with tools like Mixpanel and Segment.io, supporting SMS and in-app notifications. Clients such as BetterDoctor and Eat24 are served in the marketing sector.
- Headquarters San Francisco, United States
- Employees 879
- Founders Andrew Boni
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Phone•••• ••••
- Website iterable.com
- Social LinkedIn X Facebook Instagram YouTube Threads
- Legal Name Iterable, Inc.
- Total Equity Funding$342.5M (USD)
in 7 rounds
- Latest Funding Round$200M (USD), Series E
Jun 2021
- InvestorsCapital One
& 27 more
- Employee Count879
Products & Services of Iterable
Iterable offers a comprehensive portfolio of products and services, including Iterable Platform and Customer Engagement Tool.
AI-powered tool for cross-channel customer engagement and data integration.
Enables real-time marketing campaigns via email and mobile integrations.
Apps and channels of Iterable
its YouTube channel Iterable has 1.08K subscribers and 30 videos.
Videos from Iterable
The most watched videos on Iterable's YouTube channel, Iterable (1.08K subscribers). Click a video to play it here.
More on Iterable.
Funding Insights of Iterable
Iterable has successfully raised a total of $342.5M across 7 strategic funding rounds. The most recent funding activity was a Series E round of $200 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $342.5M
- Total Rounds 7
- Last Round Series E — $200M
- First Round $120,000
(May 2013)
- Investors Count 28
All 7 funding rounds of Iterable with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $200M | Series E | $2B | Silver Lake, Adams Street Partners | |
| Dec 2019 | $60M | Series D | – | Viking Global Investors | |
| Mar 2019 | $50M | Series C | – | Blue Cloud Ventures, Harmony Partners | |
| Nov 2016 | $23M | Series B | – | Index Ventures | |
| Dec 2015 | $8.18M | Series A | – | CRV | – |
| Jan 2015 | $1.2M | Seed | – | Merus Capital, 500 Global | – |
| May 2013 | $120,000 | Seed | – | AngelPad | – |
| Date | Valuation | Stage |
|---|---|---|
| Jun 2021 | $2B | •••••••• |
Last known valuation $2B (Dec 2025). 28 investors in total: 28 institutional.
Investors in Iterable
Iterable has secured backing from 28 investors, including venture fund and institutional investors. Prominent investors backing the company include Capital One, Wellfound and Silver Lake.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Technology investing and private equity firm focused on partnerships. | silverlake.com | |||
Private markets investment management with strategies in equity, credit, and secondary investments. | adamsstreetpartners.com | |||
Investments are directed toward early and late-stage tech companies. | glynncapital.com | Menlo Park, United States | ||
Private equity and infrastructure fund investing in multiple sectors | dtcp.capital | Hamburg, Germany | ||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Private investment firm focused on multiple sectors | vikingglobal.com | Greenwich, United States | ||
Venture capital is provided to expansion-stage software and tech firms. | harmonyvp.com | New York, United States | ||
Early-stage SaaS companies are funded by the venture capital firm. | bluecloudventures.com | New York, United States | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Growth stage tech-focused VC firm funding companies in the US | stereocap.vc | Palo Alto, United States |
Investor details for Iterable
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Iterable
295 people are tracked at Iterable (79 in leadership, 1 in board & advisors, 215 in team); the tracked headcount is 879.
| Name | Role | Group |
|---|---|---|
Samya DasSarma | CTO | Leadership |
Sam Allen | CEO | Leadership |
Andrew Boni | Founder | Leadership |
Andrew Hagen | Director, Solutions Marketing | Leadership |
Theresa Kim | Director People | Leadership |
Jeff Samuels | COO | Leadership |
Dan Brayton | VP, Revenue Operations | Leadership |
Jerry McMillin | Head Of Global Talent Acquistion | Leadership |
Rajesh Shetty | Senior Director Of Data And AI | Leadership |
David Luu | Vice President, Controller | Leadership |
Paulo Dias | Senior Director Of Software Engineering | Leadership |
Susie Greenebaum | Vice President Of Customer Success | Leadership |
Mary Bailey | Strategic Customer Success Director | Leadership |
Haydee Lopez | Strategic Customer Success Director | Leadership |
Charles Howard | Senior Director, Customer Success | Leadership |
Jim Bartolomea | Chief People and Culture Officer | Leadership |
Holly C. | Director, Platform Product Marketing | Leadership |
Devin Dobrowolski | Head Of Pricing | Leadership |
Sarit Auspitz | Customer Success Director, Strategic | Leadership |
Anthony Medina | Enterprise Customer Success Director | Leadership |
275 more people are available in the full profile.
Complete people profiles for Iterable
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Iterable
4 dated milestones of Iterable across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Iterable is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series E, of $200.0M.
- Milestone Reaches Unicorn status.
Competitors of Iterable
Iterable has 3 listed competitors in our database, 3 of them funded. They include Zeta Global, Braze and Blueshift.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zetaglobal.com | 2007 | New York, United States | $357.58M | 347 | Zeta Global is recognized as an AI-powered marketing cloud. | |
| braze.com | 2011 | New York, United States | $175.45M | 1,548 | AI-based omnichannel customer engagement solutions are delivered to businesses. | |
| blueshift.com | 2014 | San Francisco, United States | $68.2M | 46 | AI-driven platform for unifying customer data and automating personalized marketing. |
Detailed competitors of Iterable
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Iterable
The website of Iterable (iterable.com) receives about 1.7M visits a month and ranks #29,808 among all websites worldwide, #793 in Business Services.
- Monthly visits1.7M
▲ 10.5% vs previous month
- Unique visitors867.1K
per month
- Global rank#29,808
among all websites
- Category rank#793
Business and Consumer Services · Business Services
- Bounce rate69%
- Pages per visit4.4
- Average visit2 min 17 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Iterable. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| yesmail.com | 100% | View details | |||
| klaviyo.com | 89% | 6.6M | #5,596 | View details | |
| ycombinator.com | 85% | #3,426 | View details | ||
| omnisend.com | 83% | 1M | #35,862 | View details | |
| epsilon.com | 82% | 2.7M | #34,563 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Iterable
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Iterable (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Iterable
Complete news archive for Iterable
Full article history, source details, and older brand coverage require an active premium plan.
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Frequently Asked Questions about Iterable
Iterable was founded in 2013.
Iterable is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Sam Allen is the CEO of Iterable, as recorded in our data.
Iterable is a funded company, having raised a total of $342.5M across 7 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on May 2013.
Iterable has 879 employees.
Founded in 2013 and based in San Francisco, United States, Iterable operates as a cloud-based platform for omnichannel personalized marketing. Enterprise-level email services are provided, with optimization for desktop and mobile devices. Customer segmentation is facilitated, alongside workflow automation for engagement mapping. Integration occurs with tools like Mixpanel and Segment.io, supporting SMS and in-app notifications. Clients such as BetterDoctor and Eat24 are served in the marketing sector.
Iterable's top competitors include Zeta Global, Blueshift and Braze.
Iterable offers Iterable Platform and Customer Engagement Tool.
Iterable has 28 investors. Key investors include Capital One, Wellfound, Silver Lake, Adams Street Partners, and Glynn Capital.
The valuation of Iterable is $2B as of Dec 2025.
Iterable operates through Iterable, Inc..
The website of Iterable receives about 1.7 million visits a month and ranks #29,808 among all websites worldwide.