About It's About Time
It's About Time is a company based in New York (United States) founded in 1996 was acquired by Activate Learning in August 2017. It's About Time operates in a competitive market with competitors including Twinkl, Kiddom, Accelerate Learning, LearningMate and Pear Deck, among others.
- Headquarter New York, United States
- SectorsEducation
- Emailβ’β’β’β’β’β’β’β’
- Website iat.com
- Social LinkedIn X Facebook
- Acquired by Activate Learning (Aug 2017)
- Latest Funding Round$1.91M (USD), Grant
Sep 2011
- InvestorsActivate Learning
& 1 more
- Acquired byActivate Learning
(Aug 2017)
Funding Insights of It's About Time
- Total Rounds 1
- Last Round Grant β $1.91M
- First Round $1.91M
(Sep 2011)
- Investors Count 1
All 1 funding rounds of Its About Time with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2011 | $1.91M | Grant | β | β |
2 investors in total: 2 institutional.
Investors in It's About Time
It's About Time has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Activate Learning and National Science Foundation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A government-backed foundation providing seed-stage investments to support small businesses. | 1950 | nsf.gov | Arlington, United States | |
Activate Learning is focused on providing investigation-centered science curriculum solutions. | 2012 | activatelearning.com | Greenwich, United States |
Investor details for Its About Time
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of It's About Time
3 dated milestones of It's About Time across 21 years, from founding to its latest funding, stage changes and deals.
- Founded It's About Time is founded.
- Funding First funding round of $1.9M.
- Exit Acquired by Activate Learning.
Competitors of It's About Time
It's About Time operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Twinkl, Kiddom, Accelerate Learning, LearningMate and Pear Deck, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| twinkl.co.uk | 2010 | Sheffield, United Kingdom | – | 1,042 | Educational resources are supplied to teachers through subscriptions. | |
| kiddom.co | 2012 | Mountain View, United States | $56.5M | – | App-based platform offering content management solutions for teachers | |
| acceleratelearning.com | 2014 | Houston, United States | $10M | 148 | Online STEM curriculum for K-12 education is delivered. | |
| learningmate.com | 2003 | Mumbai, India | $11.09M | – | Online LMS platform utilized for multi-industry skills training and engagement. | |
| peardeck.com | 2014 | Iowa, United States | $4.5M | 81 | Interactive presentations for K-12 education are enabled through synchronized devices. | |
| area9lyceum.com | 2018 | Chestnut Hill, United States | $52.5M | 27 | Adaptive learning platform is offered for corporate training needs. | |
| goalbookapp.com | 2011 | Palo Alto, United States | $1.47M | 103 | Teaching models are prepared for educators in key subjects. | |
| hapara.com | 2008 | Palo Alto, United States | $7.72M | – | Content and instructions are managed for students and teachers. | |
| odilo.es | 2011 | Cartagena, Spain | $85.03M | – | Cloud-based LMS platform enables collaborative learning with diverse content formats. | |
| turningtechnologies.com | 2002 | Youngstown, United States | – | 63 | Formative assessment tool |
Detailed competitors of Its About Time
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of It's About Time
Websites that share an audience with It's About Time (iat.com).
Websites whose visitors overlap most with It's About Time. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pearsonschool.com | pearsonschool.com | 100% | – | – | β |
glencoe.com | glencoe.com | 91% | – | – | β |
thoughtfullearning.com | thoughtfullearning.com | 73% | – | #540,511 | β |
itsabouttimebpp.com | itsabouttimebpp.com | 55% | – | #3,549,767 | β |
mathimp.org | mathimp.org | 48% | – | – | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 8 similar websites and full traffic analytics for It's About Time
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on It's About Time
Complete news archive for Its About Time
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to It's About Time
10 companies that operate in the same segment as It's About Time (Education Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 830 | |
Online educational resources and test preparation for exams are provided. | 2016 | Noida, Uttar Pradesh, India | USD 311.77 M | USD 415.66 M | 10,293 | |
Cloud-based software for K-12 education is provided. | 1997 | Folsom, California, United States | USD 32 M | USD 47.59 M | 1,308 | |
AI-powered robots are provided as companions for children. | 2015 | Mumbai, Maharashtra, India | USD 106.21 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Real-time classroom behavior feedback is delivered to students by teachers. | 2011 | San Francisco, California, United States | USD 221.22 M | – | – | |
Integrated edtech systems are provided for K-12 schools. | 2012 | Mumbai, Maharashtra, India | USD 172.32 M | USD 43.22 M | 1,149 | |
Cloud-based learning management systems are provided for educational courses. | 1999 | Salt Lake City, Utah, United States | USD 88.85 M | – | – | |
High-quality K-12 curriculum and assessments are provided by Amplify. | 2000 | Brooklyn, New York, United States | USD 215 M | – | – | |
One-to-one online English tutoring is provided by 51Talk. | 2011 | Beijing, China | USD 89 M | USD 95.85 M | 539 |
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Frequently Asked Questions about It's About Time
It's About Time was founded in 1996 and raised its 1st funding round 15 years after it was founded.
It's About Time is headquartered in New York, United States. It is registered at New York, New York, United States.
Founded in 1996 and based in New York, United States, Its About Time operates in the education sector by developing research-based STEM curriculum solutions for K-12 and college levels. Partnerships with school districts are formed to support adoption and implementation through project-based learning approaches. Engagement in science, technology, engineering, and mathematics subjects is fostered among students via these curricula.
It's About Time has 2 investors. Key investors include Activate Learning, and National Science Foundation.
Yes. It's About Time was acquired by Activate Learning in August 2017.

