About IWCO Direct
IWCO Direct is a Technology company based in Chanhassen (United States) founded in 1969, and was acquired by Moduslink in December 2017. Direct mailing and marketing services. The company has 1,528 employees. IWCO Direct offers products and services including Direct Mail Strategy, Analytics, Creative Design, and MarTech. Its focus areas include Enterprise Applications, MarketingTech and Direct Mail Marketing. Its competitors include Lob, RRD and PebblePost; 2 of its 3 listed competitors have raised funding.
Company details
IWCO Direct was founded in 1969 and operates in the direct marketing sector from Chanhassen, United States. Services encompass strategy development, creative production, and execution for multichannel campaigns, along with postal logistics, business continuity, disaster recovery, print and mail outsourcing, and data mining analytics. The company serves clients such as Time Warner Cable and Delta Airlines. Acquisition by ModusLink occurred in December 2017.
- Headquarters Chanhassen, United States
- Employees 1,528
- Stage Acquired
- SectorsTechnology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website iwco.com
- Social LinkedIn X Facebook
- Acquired by Moduslink (Dec 2017)
- Legal Name Iwco Direct
Products & Services of IWCO Direct
IWCO Direct offers a comprehensive portfolio of products and services, including Direct Mail Strategy, Analytics, Creative Design, and MarTech.
Develops plans to optimize direct mail for better customer engagement.
Analyzes customer data to improve targeting and campaign performance.
Creates personalized marketing materials for direct mail campaigns.
Provides tools for streamlining digital content and personalization.
Funding Insights of IWCO Direct
- Total Rounds 2
- Last Round Debt – Conventional — $74.7M
- First Round $481,468
(Oct 2006)
- Investors Count 1
All 2 funding rounds of IWCO Direct with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $74.7M | Debt – Conventional | – | – | |
| Oct 2006 | $481,468 | Unspecified | – | – | – |
3 investors in total: 3 institutional.
Investors in IWCO Direct
IWCO Direct has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Moduslink, Prospect Street and Avista Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt are provided across multiple sectors. | 1988 | prospectstreet.com | New York, United States | |
Private equity investments are focused on the United States market. | avistacap.com | New York, United States | ||
Supply chain management services are provided for global technology firms. | 1968 | moduslink.com | Waltham, United States |
Investor details for IWCO Direct
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Investor portfolios
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People of IWCO Direct
44 people are tracked at IWCO Direct (24 in leadership, 20 in team); the tracked headcount is 1,528.
| Name | Role | Group |
|---|---|---|
Diana Hvistendahl | VP, Strategic Planning | Leadership |
Ken McDonald | Chief Production Officer | Leadership |
Michael Follestad | VP Sales Operations | Leadership |
Robin Murphy | VP, Marketing Strategy | Leadership |
James Capstick | Chief Sales Officer (cso) | Leadership |
James Hoskins | VP, Analytics | Leadership |
Matt Shanahan | Vice President Of Product Engineering & Lean Implementation | Leadership |
Jennifer Duesman | Account Director | Leadership |
y Smutny | Chief Human Resources Officer | Leadership |
Gary Masse | CEO | Leadership |
Hank Andersen | National Sales Director | Leadership |
Frank Boncore | VP, Hamburg Operations | Leadership |
William Polacek | National Sales Director | Leadership |
Clint Lipke | Director Of Operations & Warehouse | Leadership |
Leah Worley | VP, Operations Services | Leadership |
Siri Prax | Director Of Marketing And Account Services | Leadership |
Jason Mueller | Director Human Resources Operations | Leadership |
Renee Koonmen | Director Of Content Development | Leadership |
Dana Ohnsorg | Director Human Resources Operations | Leadership |
Andy Littleton | Sales Director National Accounts | Leadership |
24 more people are available in the full profile.
Complete people profiles for IWCO Direct
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of IWCO Direct
5 dated milestones of IWCO Direct across 48 years, from founding to its latest funding, stage changes and deals.
- Founded IWCO Direct is founded.
- Funding First funding round of $481K.
- Exit Acquired by Avista Capital Partners.
- Funding Latest funding round, Debt – Conventional, of $74.7M.
- Exit Acquired by Moduslink.
Competitors of IWCO Direct
IWCO Direct has 3 listed competitors in our database, 2 of them funded. They include Lob, RRD and PebblePost.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lob.com | 2013 | San Francisco, United States | $81.86M | 108 | Cloud-based API solutions for direct mail automation are provided. | |
| rrd.com | 1864 | Chicago, United States | Multi-channel platform for marketing business communication | |||
| pebblepost.com | 2014 | New York, United States | $60.44M | Marketing management and analytics platform |
Detailed competitors of IWCO Direct
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- Full competitor set
- Operating metrics
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Web traffic of IWCO Direct
The website of IWCO Direct (iwco.com) receives about 6.9K visits a month and ranks #1,895,953 among all websites worldwide, #8,436 in Marketing and Advertising.
- Monthly visits6.9K
▼ 24.9% vs previous month
- Unique visitors3.6K
per month
- Global rank#1,895,953
among all websites
- Category rank#8,436
Business and Consumer Services · Marketing and Advertising
- Bounce rate40%
- Pages per visit3.9
- Average visit1 min 36 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with IWCO Direct. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rapp.com | 100% | #1,068,199 | View details | ||
infogrouptargeting.com | infogrouptargeting.com | 99% | – | ||
| directmailcompany.com | 95% | View details | |||
alanrosenspan.com | alanrosenspan.com | 95% | – | ||
radiusconnection.com | radiusconnection.com | 94% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for IWCO Direct
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- 7 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in MarketingTech
3 companies that operate in the same segment as IWCO Direct (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Iwco Direct
Complete news archive for IWCO Direct
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Frequently Asked Questions about IWCO Direct
IWCO Direct was founded in 1969 and raised its 1st funding round 37 years after it was founded.
IWCO Direct is headquartered in Chanhassen, United States. It is registered at Chanhassen, Minnesota, United States.
IWCO Direct has 1,528 employees.
IWCO Direct was founded in 1969 and operates in the direct marketing sector from Chanhassen, United States. Services encompass strategy development, creative production, and execution for multichannel campaigns, along with postal logistics, business continuity, disaster recovery, print and mail outsourcing, and data mining analytics. The company serves clients such as Time Warner Cable and Delta Airlines. Acquisition by ModusLink occurred in December 2017.
IWCO Direct's top competitors include RRD, PebblePost and Lob.
IWCO Direct offers Direct Mail Strategy, Analytics, Creative Design, and MarTech.
IWCO Direct has 3 investors. Key investors include Moduslink, Prospect Street, and Avista Capital Partners.
IWCO Direct operates through Iwco Direct.
Yes. IWCO Direct was acquired by Moduslink in December 2017.