About Lob
Lob is a Technology company based in San Francisco (United States) founded in 2013 by Leore Avidar. Cloud-based API solutions for direct mail automation are provided. Lob has raised $81.86 million across 5 funding rounds from investors including Y Combinator, Polaris Partners and Floodgate. Its chief executive, as recorded, is Leore Avidar. Its website lob.com draws about 73 thousand monthly visits. Lob offers products and services including Direct Mail API and Lob Platform. Its focus areas include Enterprise Applications, MarketingTech and Direct Mail Marketing. Its legal entity is LOB.COM, INC. Its competitors include RRD, PebblePost and IWCO Direct; 1 of its 3 listed competitors has raised funding.
Company details
Lob was founded in 2013 in San Francisco, United States, as a cloud-based platform in the direct mail marketing sector. An API suite is utilized to automate the printing and mailing of enterprise documents, including postcards, letters, checks, and photos. Services encompass customer billing, payment collections, and compliance management. Operations facilitate seamless document dispatch similar to email sending, with clients including CPH, ThredUp, and Carewell.
- Total Equity Funding$81.86M (USD)
in 5 rounds
- Latest Funding Round$50M (USD), Series C
Feb 2021
- InvestorsY Combinator
& 10 more
Products & Services of Lob
Lob offers a comprehensive portfolio of products and services, including Direct Mail API and Lob Platform.
API for automating and tracking personalized direct mail campaigns.
Platform for creating, sending, and optimizing direct mail strategies.
Apps and channels of Lob
its YouTube channel Lob: Automated Direct Mail has 239 subscribers and 30 videos.
Videos from Lob
The most watched videos on Lob's YouTube channel, Lob: Automated Direct Mail (239 subscribers). Click a video to play it here.
More on Lob: Automated Direct Mail.
Funding Insights of Lob
Lob has successfully raised a total of $81.86M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $50 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $81.86M
- Total Rounds 5
- Last Round Series C — $50M
- First Round $120,000
(Jun 2013)
- Investors Count 11
All 5 funding rounds of Lob with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $50M | Series C | – | Y Combinator | – |
| May 2017 | $20M | Series B | – | – | |
| Sep 2014 | $9.34M | Series A | – | – | |
| Nov 2013 | $2.4M | Seed | – | – | |
| Jun 2013 | $120,000 | Seed | – | – |
11 investors in total: 6 institutional and 5 angel.
Investors in Lob
Lob has secured backing from 11 investors, including venture fund and angel investors. Prominent investors backing the company include Y Combinator, Polaris Partners and Floodgate.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
US focused venture capital firm | polarispartners.com | Boston, United States | ||
Early-stage investments are focused on by Floodgate in US startups. | floodgate.com | Menlo Park, United States | ||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Seed and early-stage technology investments are managed by the firm. | initialized.com | San Francisco, United States | ||
Amasia is focused on venture capital investments in sustainability. | amasia.vc | Burlingame, United States | ||
KH Kevin Hale | unknown_de4eeb7c5b8d48e0b | |||
DC Dalton Caldwell | Partner at Y Combinator, angel investor, and startup mentor | unknown_3d7a092b223c4f2bb | ||
AO Alexis Ohanian | Co-founder of Reddit, Initialized Capital, active angel investor in tech startups. | unknown_0ad593ae63d04d4db | ||
PB Paul Buchheit | Creator of Gmail, angel investor, and Y Combinator partner | unknown_ad7f5f05a6f444d2a |
Investor details for Lob
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lob
23 people are tracked at Lob (15 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Leore Avidar | Co-Founder & CEO | Leadership |
Ryan Ferrier | CEO | Leadership |
Alex Kim | Director, Operations Implementation | Leadership |
Raji Bedi | Chief Product Officer | Leadership |
Vineet Maknoor | Director, Fp&a | Leadership |
Dan Parness | Senior Director, Growth Marketing | Leadership |
Terry Wu | Director, Strategy & Analytics | Leadership |
Rikki W. | Senior Business Talent Partner | Leadership |
Brent Hagan | VP of Operations | Leadership |
Victoria Ashton | VP of People | Leadership |
Elisabeth Hawkins | VP, Marketing | Leadership |
Aaron Gingras | Director Of Digital Marketing | Leadership |
Allen Han | Senior Director, Business Operations & Analytics | Leadership |
David Krawczuk | Vice President - Print And Mail Operations | Leadership |
David Pickel | CFO | Leadership |
Peter Hisken | General Counsel And Secretary | Team |
Erika Lidster-Burdett | Senior Manager Professional Print Services | Team |
Erik Forsman | Senior Data Engineer | Team |
Alexander Maguire | Senior Data Analyst | Team |
Nick S. | Senior Strategic Business Analyst | Team |
3 more people are available in the full profile.
Complete people profiles for Lob
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lob
3 dated milestones of Lob across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Lob is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series C, of $50.0M.
Competitors of Lob
Lob has 3 listed competitors in our database, 1 of them funded. They include RRD, PebblePost and IWCO Direct.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| rrd.com | 1864 | Chicago, United States | Multi-channel platform for marketing business communication | |||
| pebblepost.com | 2014 | New York, United States | $60.44M | Marketing management and analytics platform | ||
| iwco.com | 1969 | Chanhassen, United States | 1,528 | Direct mailing and marketing services |
Detailed competitors of Lob
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Lob
The website of Lob (lob.com) receives about 73.1K visits a month and ranks #428,827 among all websites worldwide, #4,343 in Graphics Multimedia and Web Design.
- Monthly visits73.1K
▲ 2.4% vs previous month
- Unique visitors32.1K
per month
- Global rank#428,827
among all websites
- Category rank#4,343
Computers Electronics and Technology · Graphics Multimedia and Web Design
- Bounce rate52%
- Pages per visit3.3
- Average visit3 min 15 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with Lob. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| postal.com | 100% | 46.6K | #449,358 | View details | |
avada.io | avada.io | 92% | #232,512 | – | |
| techcrunch.com | 76% | 8.3M | #10,239 | View details | |
| linkedin.com | 76% | 1.9B | #18 | View details | |
api-first.com | api-first.com | 74% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Lob
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Lob (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Lob
Complete news archive for Lob
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Frequently Asked Questions about Lob
Lob was founded in 2013.
Lob is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Leore Avidar is the CEO of Lob, as recorded in our data. They have also founded this company.
Lob is a funded company, having raised a total of $81.86M across 5 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2013.
Lob was founded in 2013 in San Francisco, United States, as a cloud-based platform in the direct mail marketing sector. An API suite is utilized to automate the printing and mailing of enterprise documents, including postcards, letters, checks, and photos. Services encompass customer billing, payment collections, and compliance management. Operations facilitate seamless document dispatch similar to email sending, with clients including CPH, ThredUp, and Carewell.
Lob's top competitors include RRD, PebblePost and IWCO Direct.
Lob offers Direct Mail API and Lob Platform.
Lob has 11 investors. Key investors include Y Combinator, Polaris Partners, Floodgate, First Round Capital, and Initialized Capital.
Lob operates through Lob.Com, Inc..