About Karma
Karma is a company based in Tel Aviv (Israel) founded in 2014. It operates as a Affiliate Model and Commission-Based. Karma has raised $25 million across 1 funding round from investors including Target Global, NFX and AltaIR Capital. Karma offers products and services including Karma Browser Extension and Karma Mobile App. Karma operates in a competitive market with competitors including Jollywallet, Bemooi, Sasha AI, Poshpo and Shapely, among others.
- Headquarter Tel Aviv, Israel
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Website karmanow.com
- Social LinkedIn X Instagram YouTube
- Legal Name Karma Shopping Ltd.
- Total Equity Funding$25M (USD)
in 1 rounds
- Latest Funding Round$25M (USD), Series A
Oct 2021
- InvestorsTarget Global
& 3 more
Products & Services of Karma
Karma offers a comprehensive portfolio of products and services, including Karma Browser Extension and Karma Mobile App.
Browser extension for coupons and price tracking online.
Mobile app for managing saved items and deals.
Apps and channels of Karma
Karma publishes 2 mobile apps with over 500K+ downloads; its YouTube channel Karma_shopnow has 657 subscribers and 30 videos.
Videos from Karma
The most watched videos on Karma's YouTube channel, Karma_shopnow (657 subscribers). Click a video to play it here.
More on Karma_shopnow.
Funding Insights of Karma
Karma has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Series A round of $25 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 1
- Last Round Series A — $25M
- First Round $25M
(Oct 2021)
- Investors Count 4
All 1 funding rounds of Karma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $25M | Series A | – | Target Global |
4 investors in total: 4 institutional.
Investors in Karma
Karma has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Target Global, NFX and AltaIR Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm | – | targetglobal.vc | London, United Kingdom | |
Venture capital firm offering funding and tools for startups in technology and investment sectors. | – | nfx.com | - | |
Early-stage tech VC funding is provided in US, Europe, Israel. | – | altair.vc | San Francisco, United States | |
- | – | moretech.vc | - |
Investor details for Karma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Karma
21 people are tracked at Karma (13 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Tamar Shachar | VP of Products | Leadership |
Nofar Tidhar | Head Of HR | Leadership |
Ronen Yuval-Hoch | COO & co-Founder | Leadership |
Jonathan Friedman | CEO & co-Founder | Leadership |
Nir Hershkovitz | Chief Financial Officer | Leadership |
Tal Levron | CMO | Leadership |
Maya Sahray | Director of Data | Leadership |
Yonatan Hadas | Head Of Infrastructure | Leadership |
Yuli Kesselman | HR Director | Leadership |
Eni Ndoca | Head Of Strategic Partnership | Leadership |
Joshua Pinchasi | Director Of Sales And Partnerships | Leadership |
Natalie Harari | VP Strategic Alliances | Leadership |
Enida Broca | Head Of Strategic Partnerships | Leadership |
Hadas Bar-Ad | Marketing Team Lead | Team |
Renen Edri | Sales And Partnerships Manager | Team |
Katya Gorodinsky | Product Manager | Team |
Maayan Ben Lulu | Data Analyst | Team |
Viktor Plavinsky | DevOps Engineer | Team |
Nofar Tidhar - I'm Hiring | Talent Acquisition Specialist | Team |
Annie Lubin | Marketing Copywriter | Team |
1 more people are available in the full profile.
Complete people profiles for Karma
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Karma
2 dated milestones of Karma across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Karma is founded.
- Funding First funding round of $25.0M.
Competitors of Karma
Karma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Jollywallet, Bemooi, Sasha AI, Poshpo and Shapely, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| jollywallet.com | 2012 | Tel Aviv, Israel | – | – | Enables cashback rewards for users to enhance their shopping experience. | |
| bemooi.com | 2010 | Herzliya, Israel | – | – | A shoe recommendation app that enhances online shopping experiences for users. | |
| sa.ai | 2016 | Tel Aviv, Israel | – | – | Functions as an AI-based assistant for enhanced shopping experiences. | |
| poshpo.com | 2014 | Tel Aviv, Israel | – | – | Designs and sells kids' toys inspired by family stories and adventures. | |
| shapely.fashion | 2015 | Tel Aviv, Israel | – | – | Delivers a personalized fashion recommendation platform to help users discover tailored clothing options. |
Detailed competitors of Karma
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Karma
The website of Karma (karmanow.com) receives about 1.1M visits a month and ranks #42,835 among all websites worldwide, #2,088 in Fashion and Apparel.
- Monthly visits1.1M
▼ 28.9% vs previous month
- Unique visitors664.7K
per month
- Global rank#42,835
among all websites
- Category rank#2,088
Lifestyle · Fashion and Apparel
- Bounce rate58%
- Pages per visit2.0
- Average visit1 min 35 sec
- DevicesDesktop 84% · Mobile 16%
Websites whose visitors overlap most with Karma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
validcoupons365.com | validcoupons365.com | 100% | – | #342,650 | – |
| fatcoupon.com | 91% | – | #7,657 | View details | |
| grailed.com | 90% | 10.4M | #4,073 | View details | |
| skims.com | 88% | 9.9M | #3,598 | View details | |
| shopltk.com | 87% | 10.5M | #6,719 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Karma
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Karma
Complete news archive for Karma
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Karma
10 companies that operate in the same segment as Karma (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Karma
Karma was founded in 2014 and raised its 1st funding round 7 years after it was founded.
Karma is headquartered in Tel Aviv, Israel.
Karma is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Series A of $25M, raised on Oct 2021.
Karma is developed as a shopping assistant tool to help users save money and time while shopping online. It is offered through a browser extension and a mobile app, enabling users to build smart shopping lists, track price drops, and automatically apply coupons at checkout. The service is utilized across various devices, focusing on e-commerce and retail sectors. Solutions are provided to enhance mindful shopping by notifying users of deals and stock availability. The mission is centered on empowering users to make informed choices at the right time during online purchases.
Karma's top competitors include Jollywallet, Bemooi and Sasha AI.
Karma offers Karma Browser Extension and Karma Mobile App.
Karma has 4 investors. Key investors include Target Global, NFX, AltaIR Capital, and MoreTech Ventures.
Karma operates through Karma Shopping Ltd..
Yes. Karma publishes Karma | Shop smarter and 1 more app, with over 500,000 downloads.
The website of Karma receives about 1.1 million visits a month and ranks #42,835 among all websites worldwide.