About Kidology
Kidology is a Consumer company based in Delhi (India) founded in 2022 by Chetna Nanda, Piyush Kumar, and Komal Nanda. It operates as an online platform offering DIY-kits for students. It operates in the Consumer and Education sectors. Kidology has raised $293.86 thousand across 2 funding rounds from investors including Abhijeet Pasumarthy, Nitin Goel and Ayush Vatsa. The company has 1 employees. Kidology was last valued at $6.13 million in October 2024. Its website hellokidology.in draws about 29 thousand monthly visits. Its Indian entity Happy Cheeks Private Limited reported revenue of ₹23.38 Cr. Kidology offers products and services including Educational Busy Book, STEM Learning Toys, Wooden Activity Fidget Toy, and Outdoor Adventure Toys. Its focus areas include EdTech, K-12 EdTech, K-12 ECommerce and Toys. Its competitors include PlayShifu, Imagimake, Smartivity, Genius Box and JackInTheBox Crafts and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Kidology was founded in 2022 and is headquartered in Delhi, India. An online platform is operated to deliver DIY kits focused on educational subjects including Maths, Science, English, and others. These kits are designed for students to facilitate hands-on learning. The edtech sector is served through this model, with resources accessible via the domain hellokidology.in. Co-founders include Chetna Nanda, Piyush Kumar, and Komal Nanda.
- Headquarters Delhi, India
- Employees 1
- Founders Chetna Nanda, Piyush Kumar, Komal Nanda
- Stage Minicorn
- SectorsConsumerEducation
- Website category Business and Consumer Services · Business Services
- Email••••••••
- Website hellokidology.in
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Happy Cheeks Private Limited
- Date of Incorporation 13 May, 2022
- Jurisdiction Delhi, India
- Annual Revenue₹23.38 Cr
FY 2025 · +79% YoY
- Net Profit₹1.27 Cr
FY 2025 · 5% margin
- EBITDA₹2.35 Cr
FY 2025 · 10% margin
- Total Equity Funding$293.86K (USD)
in 2 rounds
- Latest Funding Round$58.79K (USD), Angel Round
Feb 2025
- Employee Count1
Associated legal entities of Kidology
Kidology operates through Happy Cheeks Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Happy Cheeks Private Limited CIN U52398DL2022PTC398375 | Active | 13 May 2022 | Delhi, Delhi | ₹23.4 Cr | – | 3 | View details |
Products & Services of Kidology
Kidology offers a comprehensive portfolio of products and services, including Educational Busy Book, STEM Learning Toys, Wooden Activity Fidget Toy, and Outdoor Adventure Toys.
Interactive book for teaching skills through educational activities.
Toys that promote science, engineering, and math concepts for kids.
Fidget toy enhancing motor skills and cognitive development.
Toys for active play to build physical and social skills.
Apps and channels of Kidology
its YouTube channel Kidology has 1.38K subscribers and 30 videos.
Videos from Kidology
The most watched videos on Kidology's YouTube channel, Kidology (1.38K subscribers). Click a video to play it here.
More on Kidology.
Funding Insights of Kidology
Kidology has successfully raised a total of $293.86K across 2 strategic funding rounds. The most recent funding activity was a Angel Round of $58.79 thousand completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $293,858
- Total Rounds 2
- Last Round Angel Round — $58,793
- First Round $235,065
(Oct 2024)
- Investors Count 12
All 2 funding rounds of Kidology with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2025 | $58,793 | Angel Round | – | Rajeev Ranjan | |
| Oct 2024 | $235,065 | Angel Round | $6.13M | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2024 | $6.13M | •••••••• |
Last known valuation $6.13M (Oct 2024). 12 investors in total: 0 institutional and 12 angel.
Investors in Kidology
Kidology has secured backing from 12 investors, including angel investors. Prominent investors backing the company include Abhijeet Pasumarthy, Nitin Goel and Ayush Vatsa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
AP Abhijeet Pasumarthy | - | – | unknown_3684c8d178524670b | - |
NG Nitin Goel | Angel investor, ex-Microsoft, focusing on early-stage Indian startups | – | unknown_311bf763a3254922b | - |
AV Ayush Vatsa | - | – | unknown_62711db29762436bb | - |
SK Shashank Kumar Burman | - | – | unknown_ec4352cdf1e944658 | - |
VG Vishesh Goel | - | – | unknown_8128c13e4b18457ca | - |
RV Rajul Verma | - | – | unknown_0695b2081b2e4c07a | - |
SS Siddharth Setia | - | – | unknown_0a9d16a4d51d45408 | - |
SK Sunil Kumar Verma | - | – | unknown_dd45b7b520ae48c2b | - |
SK Saurabh Kumar Burman | - | – | unknown_8290d8d42c564d209 | - |
SK Shubham Kumar Burman | - | – | unknown_80fb1ce3ad7c49e4b | - |
Investor details for Kidology
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Happy Cheeks Private Limited (Kidology)
Happy Cheeks Private Limited is the primary company behind Kidology. The board of Happy Cheeks Private Limited currently have 3 directors; the longest-serving is Chetna Nanda, appointed in 2022.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Chetna Nanda DIN 09349797 | Director | 13 May 2022 | 4 yrs 5 mo | Happy Cheeks Private Limited |
| Komal Nanda DIN 09567593 | Director | 13 May 2022 | 4 yrs 5 mo | Happy Cheeks Private Limited |
| Piyush Kumar DIN 07201920 | Director | 13 May 2022 | 4 yrs 5 mo | Happy Cheeks Private Limited |
People of Kidology
4 people are tracked at Kidology (4 in leadership); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
| Co-Founder & Owner | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Neha Sachar Mittal | CEO | Leadership |
Complete people profiles for Kidology
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Kidology
Figures of Happy Cheeks Private Limited, the primary company behind Kidology, for FY 2025. Revenue was ₹23.38 Cr (+79% year on year). Net profit was ₹1.27 Cr (5% margin). EBITDA was ₹2.35 Cr (10% margin).
- ₹23.38 CrRevenue · FY 2025 · +79% YoY
- ₹1.27 CrNet profit · 5% margin
- ₹2.35 CrEBITDA · 10% margin
- ₹1.1 LakhPaid-up capital
Balance sheet, profit and loss, cash flow and ratios of Happy Cheeks Private Limited are on its company page.
Detailed financial statements for Kidology
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Kidology
4 dated milestones of Kidology across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Kidology is founded.
- Funding First funding round of $235K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $59K.
Competitors of Kidology
Kidology has 8 listed competitors in our database, 5 of them funded. They include PlayShifu, Imagimake, Smartivity, Genius Box and JackInTheBox Crafts, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| playshifu.com | 2016 | Bengaluru, India | $35.81M | 142 | Interactive STEM kits are provided for children's learning. | |
| imagimake.com | 2012 | Mumbai, India | $7.13M | 107 | Educational toys and games for children are provided by Imagimake. | |
| smartivity.in | 2015 | Delhi, India | $5.88M | 49 | Platform offering toys to boost children's brain development and creativity | |
| geniusbox.in | 2015 | Gurugram, India | – | 168 | Subscription of activity kits and educational toys for kids | |
| jackintheboxcrafts.com | 2015 | United States | $420,837 | 5 | Activity boxes with kids' craft projects are provided online. | |
| magiccrate.in | 2014 | Bengaluru, India | $5.39M | 32 | Theme-based DIY activity kits for children are delivered monthly. | |
| curiouscub.in | 2021 | Hoshiarpur, India | – | – | Offers age-appropriate Montessori toys and furniture for early childhood learning. | |
| b4brain.com | 2021 | Kozhikode, India | – | – | Developmental toys and playboxes for babies are provided by B4brain. |
Detailed competitors of Kidology
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kidology
The website of Kidology (hellokidology.in) receives about 29.5K visits a month and ranks #600,109 among all websites worldwide, #4,759 in Business Services.
- Monthly visits29.5K
▲ 30.8% vs previous month
- Unique visitors10.9K
per month
- Global rank#600,109
among all websites
- Category rank#4,759
Business and Consumer Services · Business Services
- Bounce rate36%
- Pages per visit12.0
- Average visit7 min 18 sec
- DevicesDesktop 12% · Mobile 88%
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Kidology (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Kidology
Kidology was founded in 2022 and raised its 1st funding round 2 years after it was founded.
Kidology is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Kidology is a funded company, having raised a total of $293.86K across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $235.07K, raised on Oct 2024.
Kidology has 1 employees.
The primary company behind Kidology, Happy Cheeks Private Limited, reported revenue of ₹23.38 Cr for FY 2025, up 79% year on year.
Kidology was founded in 2022 and is headquartered in Delhi, India. An online platform is operated to deliver DIY kits focused on educational subjects including Maths, Science, English, and others. These kits are designed for students to facilitate hands-on learning. The edtech sector is served through this model, with resources accessible via the domain hellokidology.in. Co-founders include Chetna Nanda, Piyush Kumar, and Komal Nanda.
Kidology's top competitors include PlayShifu, Imagimake and Smartivity.
Kidology offers Educational Busy Book, STEM Learning Toys, Wooden Activity Fidget Toy, and Outdoor Adventure Toys.
Kidology has 12 investors. Key investors include Abhijeet Pasumarthy, Nitin Goel, Ayush Vatsa, Shashank Kumar Burman, and Vishesh Goel.
The valuation of Kidology is $6.13M as of Oct 2024.
Kidology operates through Happy Cheeks Private Limited.
The legal entities of Kidology currently have 3 directors, including Chetna Nanda, Komal Nanda, Piyush Kumar.