About Kult
Kult is a Healthcare company based in Thane (India) founded in 2019 by Devesh Singh, Karishma Khokhar, and Ruchika Pallavi. Personalized beauty recommendations are delivered via an app-based quiz platform. It operates on a Direct-to-Consumer (D2C) model. Kult has raised $24.81 million across 3 funding rounds from investors including Venture Catalysts, Payal Kanodia and Aishwarya Bansal. The company has 133 employees. Kult was last valued at $14.42 million in October 2023. Its chief executive, as recorded, is Karishma Khokhar. Its website kult.app draws about 85 thousand monthly visits. Its Indian entity Kult App Private Limited reported revenue of ₹2.18 Cr. Kult offers products and services including Skincare and Beauty Regimen. Its focus areas include Consumer Goods, Personal Care and Skincare and Beauty. Its competitors include GlaMate, bdazlai and Dermatocare.
Company details
Skincare and beauty regimens are simplified by Kult through tailored solutions. Heavy lifting behind the scenes is managed to help customers focus on their appearance. The company operates in the personal care sector, providing accessible and user-friendly approaches to beauty needs.
- Headquarters Thane, India
- Employees 133
- Founders Devesh Singh, Karishma Khokhar, Ruchika Pallavi
- Stage Minicorn
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website kult.app
- Social LinkedIn
- Legal Name Kult E-Commerce Private Limited
- Date of Incorporation 15 Apr, 2021
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹2.18 Cr
FY 2023 · +9420% YoY
- Net Loss-₹60.35 Cr
FY 2023 · -2771% margin
- EBITDA-₹59.39 Cr
FY 2023 · -2727% margin
- Total Equity Funding$24.81M (USD)
in 3 rounds
- InvestorsVenture Catalysts
& 5 more
- Employee Count133
Associated legal entities of Kult
Kult is associated with 3 registered companies on The Company Check; the primary company is Kult App Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kult App Private Limited CIN U24290MH2021PTC359001 | Active | 15 Apr 2021 | Mumbai, Maharashtra | ₹2.2 Cr | 133 | 2 | View details |
| Kult E-Commerce Private Limited CIN U20237MH2024PTC430375 | Active | 08 Aug 2024 | Thane, Maharashtra | 2 | View details | ||
| Aceuser Private Limited CIN U74999UP2017PTC095662 | Active | 03 Aug 2017 | Noida, Uttar Pradesh | ₹7.9 Cr | 2 | 2 | View details |
Products & Services of Kult
Kult offers a comprehensive portfolio of products and services, including Skincare and Beauty Regimen.
Solutions for personalized skincare and beauty are provided.
Apps and channels of Kult
Kult publishes 2 mobile apps with over 100K+ downloads.
Funding Insights of Kult
Kult has successfully raised a total of $24.81M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.81M
- Total Rounds 3
- First Round $4.81M
(Oct 2023)
- Investors Count 6
All 3 funding rounds of Kult with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2026 | Series A | – | Mercuri | – | |
| Apr 2025 | $20M | Series A | – | Payal Kanodia, Aishwarya Bansal | |
| Oct 2023 | $4.81M | Seed | $14.42M | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2023 | $14.42M | •••••••• |
Last known valuation $14.42M (Oct 2023). 6 investors in total: 4 institutional and 2 angel.
Investors in Kult
Kult has secured backing from 6 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Venture Catalysts, Payal Kanodia and Aishwarya Bansal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
| mercuri.vc | ||||
PK Payal Kanodia | unknown_759f0bd501434aa9a | |||
AB Aishwarya Bansal | unknown_cdcb3281a45447cda | |||
Investor details for Kult
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Board of directors of Kult App Private Limited (Kult)
Kult App Private Limited is the primary company behind Kult. The boards of the 3 registered companies of Kult currently have 6 directors; the longest-serving is Karishma Singh, appointed in 2021. 13 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Karishma Singh DIN 07781858 | Director | 15 Apr 2021 | 5 yrs 6 mo | Kult App Private Limited |
| Devesh Singh DIN 07860008 | Director | 30 Aug 2021 | 5 yrs 2 mo | Kult App Private Limited |
| Vijay Machhindra Tawale DIN 09652226 | Director | 28 Jun 2022 | 4 yrs 4 mo | Aceuser Private Limited |
| Sameer Satyavan Dalvi DIN 09730079 | Director | 20 Sep 2022 | 4 yrs 1 mo | Aceuser Private Limited |
| Raghav Aggarwal DIN 02860303 | Director | 01 Apr 2025 | 1 yr 7 mo | Kult E-Commerce Private Limited |
| Nitesh Goyal DIN 10997699 | Additional Director | 01 Apr 2025 | 1 yr 7 mo | Kult E-Commerce Private Limited |
People of Kult
12 people are tracked at Kult (7 in leadership, 5 in team); the tracked headcount is 133.
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Karishma Khokhar | Co-Founder & CEO | Leadership |
Ruchika Pallavi | Co-Founder and CTO | Leadership |
Kerali Vaghasia | Head - Category Makeup | Leadership |
Shreejana Rai | Creative Head | Leadership |
Nirmita Bijoor | Executive Assistant To Chief Executive Officer | Leadership |
Aeshna Dasgupta | VP | Leadership |
Sakshi Chandwaney | Sr. Creative Strategist | Team |
Ruchi Singhania | Engineering Manager | Team |
Mehak Khurana | AVP | Team |
Shirene Muncherjee D’Lima | Project Management | Team |
Gopal Sharma | Senior Manager - Brand Sourcing | Team |
Complete people profiles for Kult
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Financials of Kult
Figures of Kult App Private Limited, the primary company behind Kult, for FY 2023. Revenue was ₹2.18 Cr (+9420% year on year). Net loss was -₹60.35 Cr (-2771% margin). EBITDA was -₹59.39 Cr (-2727% margin).
- ₹2.18 CrRevenue · FY 2023 · +9420% YoY
- -₹60.35 CrNet loss · -2771% margin
- -₹59.39 CrEBITDA · -2727% margin
- ₹2.9 LakhPaid-up capital
- 133Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Kult App Private Limited are on its company page.
Detailed financial statements for Kult
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Kult
4 dated milestones of Kult across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Kult is founded.
- Funding First funding round of $4.8M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A,.
Competitors of Kult
Kult has 3 listed competitors in our database. They include GlaMate, bdazlai and Dermatocare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glamate.in | 2020 | Hyderabad, India | An AI-powered online platform that aggregates and compares skincare products for personalized recommendations. | |||
| bdazlai.com | 2024 | Hyderabad, India | A platform using AI to help users make informed personal care decisions. | |||
| dermatocare.com | 2010 | Panchkula, India | Offers AI-powered tools for personalized skin and hair care recommendations and consultations. |
Detailed competitors of Kult
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Kult
The website of Kult (kult.app) receives about 85K visits a month and ranks #90,270 among all websites worldwide, #4,575 in Beauty and Cosmetics.
- Monthly visits85K
▼ 78.5% vs previous month
- Unique visitors226.8K
per month
- Global rank#90,270
among all websites
- Category rank#4,575
Lifestyle · Beauty and Cosmetics
- Bounce rate46%
- Pages per visit5.6
- Average visit1 min 43 sec
- DevicesDesktop 2% · Mobile 98%
Websites whose visitors overlap most with Kult. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tirabeauty.com | tirabeauty.com | 100% | #10,035 | – | |
cetaphil.in | cetaphil.in | 88% | #141,490 | – | |
skinhealthandyou.com | skinhealthandyou.com | 88% | #83,828 | – | |
| kindlife.in | 88% | 527.2K | #73,486 | View details | |
| arata.in | 87% | 444.7K | #128,272 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for Kult
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- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as Kult (Beauty & Skin Care Platforms) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 88.91 M | USD 1.07 B | 2,567 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.92 M | USD 166.71 M | 973 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M |
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Related news about Kult
Complete news archive for Kult
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Frequently Asked Questions about Kult
Kult was founded in 2019 and raised its 1st funding round 4 years after it was founded.
Kult is headquartered in Thane, India. It is registered at Thane, Maharashtra, India.
Karishma Khokhar is the CEO of Kult, as recorded in our data. They have also founded this company.
Kult is a funded company, having raised a total of $24.81M across 3 funding rounds to date. The company's 1st funding round was a Seed of $4.81M, raised on Oct 2023.
Kult has 133 employees.
The primary company behind Kult, Kult App Private Limited, reported revenue of ₹2.18 Cr for FY 2023, up 9420% year on year.
Skincare and beauty regimens are simplified by Kult through tailored solutions. Heavy lifting behind the scenes is managed to help customers focus on their appearance. The company operates in the personal care sector, providing accessible and user-friendly approaches to beauty needs.
Kult's top competitors include GlaMate, bdazlai and Dermatocare.
Kult offers Skincare and Beauty Regimen.
Kult has 6 investors. Key investors include Venture Catalysts, Payal Kanodia, Aishwarya Bansal, Massons Realtors and Developers, and Rush Techmart Solutions.
The valuation of Kult is $14.42M as of Oct 2023.
Kult is associated with 3 legal entities: Kult App Private Limited, Kult E-Commerce Private Limited, Aceuser Private Limited.