About Legit Fish
Legit Fish is a Retail company based in Boston (United States) founded in 2018 by Michael Carroll. Traceability and management solutions for aquaculture seafood are provided. It operates in the Retail and Agriculture sectors. Legit Fish has raised $1.57 million across 2 funding rounds. Its chief executive, as recorded, is Michael Carroll. Legit Fish offers products and services including Traceability Software and QR Code Service. Its focus areas include Food and Agriculture Tech, Online Grocery, Technology Enablers and Grocery Retailers. Its legal entity is Legit Fish Co. Its competitors include FoodLogiQ, Aanika and Safetraces; 3 of its 3 listed competitors have raised funding.
Company details
Legit Fish was founded in 2018 in Boston, United States, to serve the aquaculture industry. Seafood product traceability and management solutions are offered, covering operations from vessel to processor. Third-party verification services are provided to confirm product specifications and certifications. A fully traceable seafood verification system is maintained to ensure accuracy of product information.
- Headquarters Boston, United States
- Founders Michael Carroll
- SectorsRetailAgriculture
- Phone•••• ••••
- Website legitfish.com
- Social LinkedIn X Facebook Instagram
- Legal Name Legit Fish Co
- Total Equity Funding$1.57M (USD)
in 2 rounds
- Latest Funding Round$624.99K (USD), Seed
Mar 2021
Products & Services of Legit Fish
Legit Fish offers a comprehensive portfolio of products and services, including Traceability Software and QR Code Service.
Tools for verifying seafood products from harvest to table.
On-pack codes enabling consumer product authenticity checks.
Funding Insights of Legit Fish
Legit Fish has successfully raised a total of $1.57M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $624.99 thousand completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.57M
- Total Rounds 2
- Last Round Seed — $624,992
- First Round $944,904
(Sep 2019)
All 2 funding rounds of Legit Fish with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $624,992 | Seed | – | – | – |
| Sep 2019 | $944,904 | Seed | – | – | – |
People of Legit Fish
1 people are tracked at Legit Fish (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michael Carroll | Founder & CEO | Leadership |
Complete people profiles for Legit Fish
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Legit Fish
3 dated milestones of Legit Fish across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Legit Fish is founded.
- Funding First funding round of $945K.
- Funding Latest funding round, Seed, of $625K.
Competitors of Legit Fish
Legit Fish has 3 listed competitors in our database, 3 of them funded. They include FoodLogiQ, Aanika and Safetraces.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| foodlogiq.com | 2006 | Durham, United States | $29.5M | 39 | Provider of food traceability and safety solutions for food service chains | |
| aanikabio.com | 2018 | Brooklyn, United States | $14.5M | Traceability solutions for agricultural products are provided using microbial-based tags. | ||
| safetraces.com | 2013 | Livermore, United States | $20.5M | Edible barcode material is applied to agricultural produce for traceability. |
Detailed competitors of Legit Fish
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Legit Fish (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Legit Fish
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Frequently Asked Questions about Legit Fish
Legit Fish was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Legit Fish is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Michael Carroll is the CEO of Legit Fish, as recorded in our data. They have also founded this company.
Legit Fish is a funded company, having raised a total of $1.57M across 2 funding rounds to date. The company's 1st funding round was a Seed of $944.9K, raised on Sep 2019.
Legit Fish was founded in 2018 in Boston, United States, to serve the aquaculture industry. Seafood product traceability and management solutions are offered, covering operations from vessel to processor. Third-party verification services are provided to confirm product specifications and certifications. A fully traceable seafood verification system is maintained to ensure accuracy of product information.
Legit Fish's top competitors include Aanika, FoodLogiQ and Safetraces.
Legit Fish offers Traceability Software and QR Code Service.
Legit Fish operates through Legit Fish Co.