LiftIgniter

San Francisco, United States Founded: 2013 • Age: 13 yrs Acquired By Maven
Website and App personalisation using machine learning in real time
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About LiftIgniter

LiftIgniter is a company based in San Francisco (United States) founded in 2013 was acquired by Maven in March 2020.. LiftIgniter has raised $6.95 million across 4 funding rounds from investors including Storm Ventures, Rincon Venture Partners and Ntt Docomo Ventures. The company has 17 employees as of December 31, 2022. LiftIgniter offers products and services including Audience Targeting Platform, Commerce Platform, Branded Content Services, and Display Advertising Tools. LiftIgniter operates in a competitive market with competitors including Nosto, Intellimize, Dynamic Yield, Monetate and Sailthru, among others.

  • Headquarter San Francisco, United States
  • Employees 17 as on 31 Dec, 2022
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Petametrics Inc. Dba Liftigniter
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.95 M (USD)

    in 4 rounds

  • Latest Funding Round
    $6.4 M (USD), Series A

    Aug 17, 2017

  • Investors
  • Employee Count
    17

    as on Dec 31, 2022

  • Acquired by
    Maven

    (Mar 19, 2020)

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Products & Services of LiftIgniter

LiftIgniter offers a comprehensive portfolio of products and services, including Audience Targeting Platform, Commerce Platform, Branded Content Services, and Display Advertising Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Technology for curating audience segments to connect advertisers effectively.

System using data signals to enhance e-commerce effectiveness for partners.

Services for crafting stories and experiences to engage passionate audiences.

Tools for programmatic and direct advertising to reach addressable audiences.

People of LiftIgniter
Headcount 50-200
Employee Profiles 15
Board Members and Advisors 2
Employee Profiles
People
Indraneel Mukherjee
Chief Technology Officer
People
Suxi Li
SVP & Head, Data & AI
People
Julie Fenster
General Counsel
People
Eric Aledort
Svp, Partnerships And Business Development

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Board Members and Advisors
people
H. Hunt Allred
Board Member
people
Daniel Shribman
Board Member

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Funding Insights of LiftIgniter

LiftIgniter has successfully raised a total of $6.95M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6.4 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $6.4M
  • First Round

    (31 Mar 2014)

  • Investors Count 7
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2017 Amount Series A - LiftIgniter Valuation Storm Ventures
Feb, 2016 Amount Seed - LiftIgniter Valuation

investors

Jun, 2014 Amount Seed - LiftIgniter Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in LiftIgniter

LiftIgniter has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Storm Ventures, Rincon Venture Partners and Ntt Docomo Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital fund focused on multiple sectors
Founded Year Domain Location
Early-stage venture capital is provided to US technology firms.
Founded Year Domain Location
NTT Group backed venture capital fund
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by LiftIgniter

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - LiftIgniter

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Liftigniter Comparisons

Employees
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Competitors of LiftIgniter

LiftIgniter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Nosto, Intellimize, Dynamic Yield, Monetate and Sailthru, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Personalized product recommendations are delivered via SaaS to online retailers.
domain founded_year HQ Location
Conversion rate optimization and personalization are delivered to businesses.
domain founded_year HQ Location
Website optimization and personalization solutions are provided for digital platforms.
domain founded_year HQ Location
Personalized solutions for businesses are delivered via an end-to-end platform.
domain founded_year HQ Location
Personalized omnichannel experiences are generated via marketing automation.
domain founded_year HQ Location
Cloud-based tax, fraud compliance and payment solutions for businesses
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Liftigniter

Frequently Asked Questions about LiftIgniter

When was LiftIgniter founded?

LiftIgniter was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is LiftIgniter located?

LiftIgniter is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is LiftIgniter a funded company?

LiftIgniter is a funded company, having raised a total of $6.95M across 4 funding rounds to date.

How many employees does LiftIgniter have?

As of Dec 31, 2022, the latest employee count at LiftIgniter is 17.

What does LiftIgniter do?

LiftIgniter was founded in 2013 and is headquartered in San Francisco, United States. Machine learning algorithms are employed to personalize websites and mobile applications dynamically for individual visitors. Hundreds of millions of features are analyzed to determine optimal content combinations, such as recommending complementary products on e-commerce platforms based on user behavior. The company operates in the technology sector, focusing on real-time adaptation during user sessions.

Who are the top competitors of LiftIgniter?

LiftIgniter's top competitors include Nosto, Dynamic Yield and Monetate.

What products or services does LiftIgniter offer?

LiftIgniter offers Audience Targeting Platform, Commerce Platform, Branded Content Services, and Display Advertising Tools.

Who are LiftIgniter's investors?

LiftIgniter has 8 investors. Key investors include Storm Ventures, Rincon Venture Partners, Ntt Docomo Ventures, Tom Chavez, and Bruce Falck.

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