About LiftIgniter
LiftIgniter is a Technology company based in San Francisco (United States) founded in 2013, and was acquired by Maven in March 2020. Website and App personalisation using machine learning in real time. It operates in the Technology and Retail sectors. LiftIgniter has raised $6.95 million across 4 funding rounds from investors including Storm Ventures, Rincon Venture Partners and Ntt Docomo Ventures. The company has 17 employees. LiftIgniter offers products and services including Audience Targeting Platform, Commerce Platform, Branded Content Services, and Display Advertising Tools. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its legal entity is PETAMETRICS INC. DBA LIFTIGNITER. Its competitors include Intellimize, Monetate and Sailthru; 3 of its 3 listed competitors have raised funding.
Company details
LiftIgniter was founded in 2013 and is headquartered in San Francisco, United States. Machine learning algorithms are employed to personalize websites and mobile applications dynamically for individual visitors. Hundreds of millions of features are analyzed to determine optimal content combinations, such as recommending complementary products on e-commerce platforms based on user behavior. The company operates in the technology sector, focusing on real-time adaptation during user sessions.
- Headquarters San Francisco, United States
- Employees 17
- Stage Acquired
- SectorsTechnologyRetail
- Website liftigniter.com
- Social LinkedIn X Facebook
- Acquired by Maven (Mar 2020)
- Legal Name Petametrics Inc. Dba Liftigniter
- Total Equity Funding$6.95M (USD)
in 4 rounds
- Latest Funding Round$6.4M (USD), Series A
Aug 2017
- InvestorsStorm Ventures
& 7 more
- Employee Count17
- Acquired byMaven
(Mar 2020)
Products & Services of LiftIgniter
LiftIgniter offers a comprehensive portfolio of products and services, including Audience Targeting Platform, Commerce Platform, Branded Content Services, and Display Advertising Tools.
Technology for curating audience segments to connect advertisers effectively.
System using data signals to enhance e-commerce effectiveness for partners.
Services for crafting stories and experiences to engage passionate audiences.
Tools for programmatic and direct advertising to reach addressable audiences.
Funding Insights of LiftIgniter
LiftIgniter has successfully raised a total of $6.95M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6.4 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.95M
- Total Rounds 4
- Last Round Series A — $6.4M
- First Round $500,000
(Mar 2014)
- Investors Count 7
All 4 funding rounds of LiftIgniter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $6.4M | Series A | – | Storm Ventures | |
| Feb 2016 | $50,000 | Seed | – | – | – |
| Jun 2014 | Seed | – | – | ||
| Mar 2014 | $500,000 | Seed | – | – | – |
8 investors in total: 6 institutional and 2 angel.
Investors in LiftIgniter
LiftIgniter has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Storm Ventures, Rincon Venture Partners and Ntt Docomo Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States | ||
Early-stage venture capital is provided to US technology firms. | rinconvp.com | Santa Barbara, United States | ||
NTT Group backed venture capital fund | nttdocomo-v.com | Minato, Japan | ||
Seed and early-stage investments are provided to B2B SaaS startups. | revel.vc | New York, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
TC Tom Chavez | Serial entrepreneur, angel investor, co-founder of Krux and Rapt | unknown_a2f7a74a7c09434bb | ||
BF Bruce Falck | Angel investor, ex-Twitter Revenue Product Lead, invests in Indian startups | unknown_d9c89aac838249c1a | ||
The Arena Group is engaged in digital media and advertising solutions. | maven.io | New York, United States |
Investor details for LiftIgniter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of LiftIgniter
17 people are tracked at LiftIgniter (9 in leadership, 2 in board & advisors, 6 in team); the tracked headcount is 17.
| Name | Role | Group |
|---|---|---|
Indraneel Mukherjee | Chief Technology Officer | Leadership |
Suxi Li | SVP & Head, Data & AI | Leadership |
Mark Ellis | Chief Client Officer | Leadership |
Paul Deeds | VP, Business Intelligence | Leadership |
Lisa Delaney | SVP & Chief Content Officer, Parade | Leadership |
Chris Hunter | President, Business Operations | Leadership |
Paul Edmondson | Chief Executive Officer | Leadership |
Shashika Baldwin | VP, Production & Manufacturing, Athlon & Parade | Leadership |
Christopher Griffiths | Head Of Security | Leadership |
H. Hunt Allred | Board Member | Board & advisors |
Daniel Shribman | Board Member | Board & advisors |
Julie Fenster | General Counsel | Team |
Eric Aledort | Svp, Partnerships And Business Development | Team |
James Freiman | SVP, Media Revenue & Business Development | Team |
Tracey Altman | EVP, Parade | Team |
Marko Vukosavavic | SVP, Finance | Team |
Wade Anderson | SVP, Product | Team |
Complete people profiles for LiftIgniter
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of LiftIgniter
4 dated milestones of LiftIgniter across 7 years, from founding to its latest funding, stage changes and deals.
- Founded LiftIgniter is founded.
- Funding First funding round of $500K.
- Funding Latest funding round, Series A, of $6.4M.
- Exit Acquired by Maven.
Competitors of LiftIgniter
LiftIgniter has 3 listed competitors in our database, 3 of them funded. They include Intellimize, Monetate and Sailthru.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| intellimize.com | 2016 | San Mateo, United States | $52M | 71 | Conversion rate optimization and personalization are delivered to businesses. | |
| monetate.com | 2008 | Philadelphia, United States | $43.88M | 87 | Personalized solutions for businesses are delivered via an end-to-end platform. | |
| sailthru.com | 2008 | New York, United States | $67.55M | 124 | Personalized omnichannel experiences are generated via marketing automation. |
Detailed competitors of LiftIgniter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as LiftIgniter (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Liftigniter
Complete news archive for LiftIgniter
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Frequently Asked Questions about LiftIgniter
LiftIgniter was founded in 2013 and raised its 1st funding round 1 year after it was founded.
LiftIgniter is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
LiftIgniter is a funded company, having raised a total of $6.95M across 4 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Mar 2014.
LiftIgniter has 17 employees.
LiftIgniter was founded in 2013 and is headquartered in San Francisco, United States. Machine learning algorithms are employed to personalize websites and mobile applications dynamically for individual visitors. Hundreds of millions of features are analyzed to determine optimal content combinations, such as recommending complementary products on e-commerce platforms based on user behavior. The company operates in the technology sector, focusing on real-time adaptation during user sessions.
LiftIgniter's top competitors include Monetate, Intellimize and Sailthru.
LiftIgniter offers Audience Targeting Platform, Commerce Platform, Branded Content Services, and Display Advertising Tools.
LiftIgniter has 8 investors. Key investors include Storm Ventures, Rincon Venture Partners, Ntt Docomo Ventures, Tom Chavez, and Bruce Falck.
LiftIgniter operates through Petametrics Inc. Dba Liftigniter.
Yes. LiftIgniter was acquired by Maven in March 2020.