About Lily's Kitchen
Lily's Kitchen is a company based in London (United Kingdom) founded in 2007 was acquired by Nestle in April 2020. It operates as a Direct-to-Consumer (D2C) and Subscription Services. The company has 70 employees. Lily's Kitchen offers products and services including Dog Food, Cat Food, and Pet Treats. Lily's Kitchen operates in a competitive market with competitors including Freshpet, KatKin, PetsPure, Paws Pet Food and Grace Natural Pet Foods, among others.
Products & Services of Lily's Kitchen
Lily's Kitchen offers a comprehensive portfolio of products and services, including Dog Food, Cat Food, and Pet Treats.
Nutritional dog food made with natural ingredients daily.
Balanced cat food crafted using wholesome natural components.
Healthy treats for dogs and cats are provided.
Funding Insights of Lily's Kitchen
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Lilys Kitchen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2015 | – | Series A | – | L Catterton | – |
2 investors in total: 2 institutional.
Investors in Lily's Kitchen
Lily's Kitchen has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Nestlé and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | nestle.com | Vevey, Switzerland |
Investor details for Lilys Kitchen
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lily's Kitchen
1 people are tracked at Lily's Kitchen (1 in leadership); the tracked headcount is 70.
| Name | Role | Group |
|---|---|---|
Giorgio Vesprini | CEO | Leadership |
Complete people profiles for Lily's Kitchen
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Timeline of Lily's Kitchen
3 dated milestones of Lily's Kitchen across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Lily's Kitchen is founded.
- Funding First funding round.
- Exit Acquired by Nestle.
Competitors of Lily's Kitchen
Lily's Kitchen operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Freshpet, KatKin, PetsPure, Paws Pet Food and Grace Natural Pet Foods, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| freshpet.com | 2006 | Secaucus, United States | $54M | 779 | Internet first brand offering refrigerated pet food | |
| katkin.com | 2019 | London, United Kingdom | $22M | 94 | Subscription-based pet foods are tailored to individual animal needs. | |
| petspure.com | 2008 | London, United Kingdom | – | 1 | Organic pet food manufacturer | |
| pawspetfood.co.uk | 2019 | United Kingdom | – | – | Sells grain-free and hypoallergenic pet food with free delivery services. | |
| gracepetfoods.co.uk | 2017 | Colchester, United Kingdom | – | – | Provides natural pet food options through online sales and product packs. | |
| southportrawfeeding.com | 2018 | Southport, United Kingdom | – | – | Operates a direct-to-consumer brand offering raw food products for pets. | |
| gainanimalnutrition.com | 2017 | Northallerton, United Kingdom | – | – | Provides scientifically formulated animal feeds for equine, pets, and agriculture. |
Detailed competitors of Lilys Kitchen
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Lily's Kitchen
The website of Lily's Kitchen (lilyskitchen.co.uk) receives about 155K visits a month.
- Monthly visits155K
▼ 11.6% vs previous month
Websites whose visitors overlap most with Lily's Kitchen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| naturesmenu.co.uk | 100% | – | #254,926 | View details | |
| petsathome.com | 94% | 5.2M | #9,406 | View details | |
| harringtonspetfood.com | 93% | – | #314,667 | View details | |
zooplus.co.uk | zooplus.co.uk | 93% | – | #26,213 | – |
| barkingheads.co.uk | 91% | 21.7K | #1,095,123 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lily's Kitchen
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lily's Kitchen
Complete news archive for Lilys Kitchen
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lily's Kitchen
10 companies that operate in the same segment as Lily's Kitchen (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 63.81 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Frequently Asked Questions about Lily's Kitchen
Lily's Kitchen was founded in 2007 and raised its 1st funding round 8 years after it was founded.
Lily's Kitchen is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Lily's Kitchen has 70 employees.
Annual revenue of Lily's Kitchen is $40.76M as on Mar 31, 2019.
Lilys Kitchen is involved in the production of natural and nutritionally tailored pet food for dogs and cats. The company operates within the consumer goods sector, focusing on pet products. Solutions are offered for various pet ages and dietary needs, including grain-free, organic, and hypoallergenic options. Emphasis is placed on using proper meat and offal with natural ingredients to ensure pet health and happiness.
Lily's Kitchen offers Dog Food, Cat Food, and Pet Treats.
Lily's Kitchen has 2 investors. Key investors include Nestlé, and L Catterton.
Lily's Kitchen operates through Lily's Kitchen.
Yes. Lily's Kitchen was acquired by Nestle in April 2020.
The website of Lily's Kitchen receives about 155 thousand visits a month.

