About KatKin
KatKin is a Consumer company based in London (United Kingdom) founded in 2019 by Nikki O'Farrell and Brett O'Farrell. It operates as a subscription-based pet foods are tailored to individual animal needs. KatKin has raised $72 million across 5 funding rounds from investors including Perwyn, Verlinvest and Octopus Ventures. Its chief executive is Edward Westcott. Its website katkin.com draws about 579 thousand monthly visits. KatKin offers products and services including Fresh Cat Food and Scoop Litter. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Food. Its legal entity is ANIKIN LTD. Its competitors include Butternut Box, Vale Pet Foods, Goood and Blink; 1 of its 4 listed competitors has raised funding.
Company details
KatKin was founded in 2019 in London, United Kingdom, as an internet-first brand in the pet nutrition sector. Subscription services are provided, where details such as age, weight, activity level, health conditions, and body shape are submitted by users to generate customized food plans. Products are handmade without fillers or preservatives, and operations focus on direct-to-consumer delivery.
- Headquarters London, United Kingdom
- Founders Nikki O'Farrell, Brett O'Farrell
- SectorsConsumer
- Website category Pets and Animals · Pet Food and Supplies
- Email••••••••
- Phone•••• ••••
- Website katkin.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Anikin Ltd
- Date of Incorporation 24 Apr, 2019
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$72M (USD)
in 5 rounds
- InvestorsPerwyn
& 2 more
Products & Services of KatKin
KatKin offers a comprehensive portfolio of products and services, including Fresh Cat Food and Scoop Litter.
Delivers balanced meals using human-quality meats for cat health.
Offers new litter solution for improved cat hygiene.
Apps and channels of KatKin
its YouTube channel KatKin has 504 subscribers and 19 videos.
Videos from KatKin
The most watched videos on KatKin's YouTube channel, KatKin (504 subscribers). Click a video to play it here.
More on KatKin.
Funding Insights of KatKin
KatKin has successfully raised a total of $72M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $72M
- Total Rounds 5
- Investors Count 3
All 5 funding rounds of KatKin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2025 | $50M | Series C | – | – | – |
| Dec 2025 | – | Debt – Conventional | – | – | – |
| Dec 2025 | – | Debt – Conventional | – | – | – |
| Aug 2022 | $22M | Series A | – | Verlinvest, Perwyn | |
| Oct 2020 | – | Seed | – | Octopus Ventures | – |
3 investors in total: 3 institutional.
Investors in KatKin
KatKin has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Perwyn, Verlinvest and Octopus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Single family office of a Belgian family focused on multiple industries | – | verlinvest.com | Brussels, Belgium | |
Private equity firm focused on multiple sectors | 2013 | perwyn.com | London, United Kingdom | |
Venture capital investment and support for founders in technology and health sectors. | – | octopusventures.com | - |
Investor details for KatKin
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of KatKin
3 people are tracked at KatKin (3 in leadership).
| Name | Role | Group |
|---|---|---|
Nikki O'Farrell | Co-Founder | Leadership |
Brett O'Farrell | Co-Founder | Leadership |
Edward Westcott | Co-CEO | Leadership |
Complete people profiles for KatKin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of KatKin
3 dated milestones of KatKin across 6 years, from founding to its latest funding, stage changes and deals.
- Founded KatKin is founded.
- Funding First funding round.
- Funding Latest funding round, Debt – Conventional,.
Competitors of KatKin
KatKin has 4 listed competitors in our database, 1 of them funded. They include Butternut Box, Vale Pet Foods, Goood and Blink, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| butternutbox.com | 2016 | London, United Kingdom | $477.37M | – | Platform offering cooked-meal delivery service for dogs | |
| valepetfoods.com | 1999 | Lutterworth, United Kingdom | – | – | Offers raw, dry dog food, supplements, and treats through online sales. | |
| goooduk.dog | 2018 | – | – | – | Operates a direct-to-consumer brand offering high-quality dog food through subscriptions. | |
| blink.net | 2018 | Palo Alto, United States | – | – | Provider of content marketplace platform |
Detailed competitors of KatKin
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of KatKin
The website of KatKin (katkin.com) receives about 579K visits a month and ranks #86,696 among all websites worldwide, #490 in Pet Food and Supplies.
- Monthly visits579K
▲ 22.2% vs previous month
- Unique visitors169.5K
per month
- Global rank#86,696
among all websites
- Category rank#490
Pets and Animals · Pet Food and Supplies
- Bounce rate34%
- Pages per visit4.2
- Average visit2 min 38 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with KatKin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| untamed.com | 100% | 666.3K | #81,759 | View details | |
marro.com | marro.com | 84% | – | #257,107 | – |
blinkcats.co.uk | blinkcats.co.uk | 84% | – | #432,084 | – |
republicofcats.com | republicofcats.com | 84% | – | #133,733 | – |
thecoolcatclub.com | thecoolcatclub.com | 83% | – | #420,259 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for KatKin
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- 40 similar websites
- Audience overlap
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Top companies in Pet & Animal Care Platforms
10 companies that operate in the same segment as KatKin (Pet & Animal Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | – | – | |
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | – | 686 | |
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M | – | – | |
Wearable GPS devices for pet tracking are offered by Tractive. | 2012 | Pasching, Upper Austria, Austria | USD 35.5 M | – | – | |
Multi-category pet products and pets are retailed online. | 2021 | Bengaluru, Karnataka, India | USD 67.25 M | – | – | |
Pet sitters are matched with owners through an online marketplace. | 2010 | Los Angeles, California, United States | USD 98.45 M | – | – | |
Internet first brand offering refrigerated pet food | 2006 | Secaucus, New Jersey, United States | USD 54 M | USD 1.1 B | 1,300 | |
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Private label brand of tracking devices for dogs | 2012 | San Francisco, California, United States | USD 21 M | – | – | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M | – |
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Related news about Katkin
Complete news archive for KatKin
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about KatKin
KatKin was founded in 2019 and raised its 1st funding round 1 year after it was founded.
KatKin is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Edward Westcott is the current CEO of KatKin.
KatKin is a funded company, having raised a total of $72M across 5 funding rounds to date.
KatKin was founded in 2019 in London, United Kingdom, as an internet-first brand in the pet nutrition sector. Subscription services are provided, where details such as age, weight, activity level, health conditions, and body shape are submitted by users to generate customized food plans. Products are handmade without fillers or preservatives, and operations focus on direct-to-consumer delivery.
KatKin's top competitors include Butternut Box, Blink and Vale Pet Foods.
KatKin offers Fresh Cat Food and Scoop Litter.
KatKin has 3 investors. Key investors include Perwyn, Verlinvest, and Octopus Ventures.
KatKin operates through Anikin Ltd.
The website of KatKin receives about 579 thousand visits a month and ranks #86,696 among all websites worldwide.