LimeLight by Alcone

New York, United States Founded: 2004 • Age: 22 yrs Acquired By TotalBeauty
Brand of beauty and personal care products
Request Access

About LimeLight by Alcone

LimeLight by Alcone is a company based in New York (United States) founded in 2004 by Madison Mallardi and Michele Gay was acquired by TotalBeauty in August 2010.. LimeLight by Alcone has raised $27.3 million across 6 funding rounds from investors including Total Beauty, USVP and Rustic Canyon Partners. LimeLight by Alcone operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.

  • Headquarter New York, United States
  • Founders Madison Mallardi, Michele Gay
  • Sectors
    Consumer
    Media & Entertainment Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Limelife Inc
Operational Areas
Consumer → Beauty, Personal & Household Care
Media & Entertainment → Digital Media, Publishing & Broadcasting
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $27.3 M (USD)

    in 6 rounds

  • Latest Funding Round
    $1 M (USD), Series B

    Nov 16, 2009

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    TotalBeauty

    (Aug 18, 2010)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of LimeLight by Alcone
Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Michele Gay
CEO

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of LimeLight by Alcone

LimeLight by Alcone has successfully raised a total of $27.3M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in November 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series B — $1.0M
  • First Round

    (01 Aug 2005)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2009 Amount Series B - LimeLight by Alcone Valuation

investors

Jul, 2009 Amount Series B - LimeLight by Alcone Valuation

investors

Aug, 2008 Amount Series B - LimeLight by Alcone Valuation USVP , Rustic Canyon Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in LimeLight by Alcone

LimeLight by Alcone has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Total Beauty, USVP and Rustic Canyon Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
VC firm that focuses on early stage investments in the US
Founded Year Domain Location
-
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by LimeLight by Alcone

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - LimeLight by Alcone

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Limelight By Alcone Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of LimeLight by Alcone

LimeLight by Alcone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provider of FMCG conglomerate products
domain founded_year HQ Location
Fragrances and beauty products are retailed by Douglas.
domain founded_year HQ Location
Beauty and personal care products are sold by L'Occitane globally.
domain founded_year HQ Location
Multicategory beauty products are offered via an internet-first brand.
domain founded_year HQ Location
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
domain founded_year HQ Location
Customized skin and hair care products are provided online.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Limelight By Alcone

Frequently Asked Questions about LimeLight by Alcone

When was LimeLight by Alcone founded?

LimeLight by Alcone was founded in 2004 and raised its 1st funding round 1 year after it was founded.

Where is LimeLight by Alcone located?

LimeLight by Alcone is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of LimeLight by Alcone?

Michele Gay is the current CEO of LimeLight by Alcone. They have also founded this company.

Is LimeLight by Alcone a funded company?

LimeLight by Alcone is a funded company, having raised a total of $27.3M across 6 funding rounds to date. The company's 1st funding round was a Series B of $6.4M, raised on Aug 01, 2005.

What does LimeLight by Alcone do?

LimeLight by Alcone was established in 2004 as a brand within the beauty and personal care sector. A variety of skin care and makeup items, including cleansers, foundations, concealers, mascaras, and face balms, are provided. Operations are based in New York, United States, with sales conducted through an online store and partnered retailers. The company was co-founded by Madison Mallardi and Michele Gay, who serves as CEO.

Who are the top competitors of LimeLight by Alcone?

LimeLight by Alcone's top competitors include Procter & Gamble, Glossier and L'Oréal.

Who are LimeLight by Alcone's investors?

LimeLight by Alcone has 6 investors. Key investors include Total Beauty, USVP, Rustic Canyon Partners, i-Hatch Ventures, and Core Capital Partners.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available