About LimeLight by Alcone
LimeLight by Alcone is a Consumer company based in New York (United States) founded in 2004 by Madison Mallardi and Michele Gay, and was acquired by TotalBeauty in August 2010. Brand of beauty and personal care products. It operates in the Consumer, Media & Entertainment, and Healthcare sectors. LimeLight by Alcone has raised $27.3 million across 6 funding rounds from investors including Total Beauty, USVP and Rustic Canyon Partners. Its chief executive, as recorded, is Michele Gay. Its website limelifebyalcone.com draws about 71 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Retail. Its legal entity is LIMELIFE INC. Its competitors include Procter & Gamble, Glossier and Function of Beauty; 2 of its 3 listed competitors have raised funding.
Company details
LimeLight by Alcone was established in 2004 as a brand within the beauty and personal care sector. A variety of skin care and makeup items, including cleansers, foundations, concealers, mascaras, and face balms, are provided. Operations are based in New York, United States, with sales conducted through an online store and partnered retailers. The company was co-founded by Madison Mallardi and Michele Gay, who serves as CEO.
- Headquarters New York, United States
- Founders Madison Mallardi, Michele Gay
- Stage Acquired
- SectorsConsumerMedia & Entertainment Healthcare
- Email••••••••
- Phone•••• ••••
- Website limelifebyalcone.com
- Social LinkedIn X Facebook
- Acquired by TotalBeauty (Aug 2010)
- Legal Name Limelife Inc
- Total Equity Funding$27.3M (USD)
in 6 rounds
- Latest Funding Round$1M (USD), Series B
Nov 2009
- InvestorsTotal Beauty
& 5 more
- Acquired byTotalBeauty
(Aug 2010)
Funding Insights of LimeLight by Alcone
LimeLight by Alcone has successfully raised a total of $27.3M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in November 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.3M
- Total Rounds 6
- Last Round Series B — $1M
- First Round $5M
(Aug 2005)
- Investors Count 5
All 6 funding rounds of LimeLight by Alcone with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2009 | $1M | Series B | – | – | – |
| Jul 2009 | $999,960 | Series B | – | – | – |
| Aug 2008 | $6.4M | Series B | – | USVP, Rustic Canyon Partners | – |
| May 2007 | $3.9M | Series B | – | Core Capital Partners | – |
| Mar 2006 | $10M | Series B | – | USVP, Rustic Canyon Partners | – |
| Aug 2005 | $5M | Series A | – | Rustic Canyon Partners, USVP | – |
6 investors in total: 6 institutional.
Investors in LimeLight by Alcone
LimeLight by Alcone has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Total Beauty, USVP and Rustic Canyon Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm that focuses on early stage investments in the US | usvp.com | Menlo Park, United States | ||
| rusticcanyon.com | ||||
| i-hatch.com | ||||
Core Capital Partners is engaged in venture capital investments. | core-capital.com | Washington, Dc, United States | ||
Monitor Ventures is involved in unspecified business activities. | monitorventures.com | Los Altos, United States | ||
Beauty tips, news, and product reviews are delivered online. | 2007 | totalbeauty.com | Santa Monica, United States |
Investor details for LimeLight by Alcone
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People of LimeLight by Alcone
2 people are tracked at LimeLight by Alcone (2 in leadership).
| Name | Role | Group |
|---|---|---|
Madison Mallardi | Co-Founder | Leadership |
Michele Gay | Co-Founder & CEO | Leadership |
Complete people profiles for LimeLight by Alcone
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Timeline of LimeLight by Alcone
4 dated milestones of LimeLight by Alcone across 6 years, from founding to its latest funding, stage changes and deals.
- Founded LimeLight by Alcone is founded.
- Funding First funding round of $5.0M.
- Funding Latest funding round, Series B, of $1.0M.
- Exit Acquired by TotalBeauty.
Competitors of LimeLight by Alcone
LimeLight by Alcone has 3 listed competitors in our database, 2 of them funded. They include Procter & Gamble, Glossier and Function of Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. |
Detailed competitors of LimeLight by Alcone
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of LimeLight by Alcone
The website of LimeLight by Alcone (limelifebyalcone.com) receives about 71.3K visits a month.
- Monthly visits71.3K
▲ 28.7% vs previous month
Websites whose visitors overlap most with LimeLight by Alcone. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
amraandelma.com | amraandelma.com | 100% | #280,746 | – |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as LimeLight by Alcone (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Limelight By Alcone
Complete news archive for LimeLight by Alcone
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Frequently Asked Questions about LimeLight by Alcone
LimeLight by Alcone was founded in 2004 and raised its 1st funding round 1 year after it was founded.
LimeLight by Alcone is headquartered in New York, United States. It is registered at New York, New York, United States.
Michele Gay is the CEO of LimeLight by Alcone, as recorded in our data. They have also founded this company.
LimeLight by Alcone is a funded company, having raised a total of $27.3M across 6 funding rounds to date. The company's 1st funding round was a Series A of $5M, raised on Aug 2005.
LimeLight by Alcone was established in 2004 as a brand within the beauty and personal care sector. A variety of skin care and makeup items, including cleansers, foundations, concealers, mascaras, and face balms, are provided. Operations are based in New York, United States, with sales conducted through an online store and partnered retailers. The company was co-founded by Madison Mallardi and Michele Gay, who serves as CEO.
LimeLight by Alcone's top competitors include Procter & Gamble, Glossier and Function of Beauty.
LimeLight by Alcone has 6 investors. Key investors include Total Beauty, USVP, Rustic Canyon Partners, i-Hatch Ventures, and Core Capital Partners.
LimeLight by Alcone operates through Limelife Inc.
Yes. LimeLight by Alcone was acquired by TotalBeauty in August 2010.