LimeLight by Alcone

New York, United States Founded: 2004 • Age: 22 yrs Acquired By TotalBeauty
Brand of beauty and personal care products
Annual revenue - Latest available
Total funding $27.3M 6 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About LimeLight by Alcone

LimeLight by Alcone is a company based in New York (United States) founded in 2004 by Madison Mallardi and Michele Gay was acquired by TotalBeauty in August 2010. LimeLight by Alcone has raised $27.3 million across 6 funding rounds from investors including Total Beauty, USVP and Rustic Canyon Partners. LimeLight by Alcone operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.

  • Headquarter New York, United States
  • Founders Madison Mallardi, Michele Gay
  • Sectors
    Consumer
    Media & Entertainment Healthcare
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Limelife Inc
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Media & Entertainment → Digital Media, Publishing & Broadcasting Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $27.3 M (USD)

    in 6 rounds

  • Latest Funding Round
    $1 M (USD), Series B

    Nov 16, 2009

  • Investors
  • Employee Count
    Not available
  • Acquired by
    TotalBeauty

    (Aug 18, 2010)

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People of LimeLight by Alcone

Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Michele Gay
CEO

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Teams

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Funding Insights of LimeLight by Alcone

LimeLight by Alcone has successfully raised a total of $27.3M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $1 million completed in November 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in LimeLight by Alcone

LimeLight by Alcone has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Total Beauty, USVP and Rustic Canyon Partners.

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Venture Fund
Investor Description Founded Year Domain Location
VC firm that focuses on early stage investments in the US
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Investor details for LimeLight by Alcone

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Investments & Acquisitions by LimeLight by Alcone

Investments
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Financial Statements - LimeLight by Alcone

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Limelight By Alcone Comparisons

LimeLight by Alcone Primary company
Description
Brand of beauty and personal care products
Location
New York, United States
Founded Year
2004
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for LimeLight by Alcone

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Competitors of LimeLight by Alcone

LimeLight by Alcone operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.

Company Name Domain Founded year HQ Location Description
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Provider of FMCG conglomerate products
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Fragrances and beauty products are retailed by Douglas.
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Beauty and personal care products are sold by L'Occitane globally.
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Multicategory beauty products are offered via an internet-first brand.
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Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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Customized skin and hair care products are provided online.
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Detailed competitors of LimeLight by Alcone

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Latest news on Limelight By Alcone

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Complete news archive for LimeLight by Alcone

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Frequently Asked Questions about LimeLight by Alcone

LimeLight by Alcone was founded in 2004 and raised its 1st funding round 1 year after it was founded.

LimeLight by Alcone is headquartered in New York, United States. It is registered at New York, New York, United States.

Michele Gay is the current CEO of LimeLight by Alcone. They have also founded this company.

LimeLight by Alcone is a funded company, having raised a total of $27.3M across 6 funding rounds to date.

LimeLight by Alcone was established in 2004 as a brand within the beauty and personal care sector. A variety of skin care and makeup items, including cleansers, foundations, concealers, mascaras, and face balms, are provided. Operations are based in New York, United States, with sales conducted through an online store and partnered retailers. The company was co-founded by Madison Mallardi and Michele Gay, who serves as CEO.

LimeLight by Alcone's top competitors include Procter & Gamble, Glossier and L'Oréal.

LimeLight by Alcone has 6 investors. Key investors include Total Beauty, USVP, Rustic Canyon Partners, i-Hatch Ventures, and Core Capital Partners.

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