About Total Beauty
Total Beauty is a company based in Santa Monica (United States) founded in 2007 was acquired by Evolve Media in March 2015. It operates as a Advertising Model, and Affiliate Model. Total Beauty has completed 1 acquisition, including LimeLight by Alcone. Total Beauty offers products and services including Beauty Product Reviews and Beauty Tips and Advice. Total Beauty operates in a competitive market with competitors including Yandex, Goop, Joyus, Thrillist and WhoWhatWear, among others.
- Headquarter Santa Monica, United States
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Sectors
Media & EntertainmentHealthcare
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Evolve Media Holdings, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
USVP
& 1 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Evolve Media
(Mar 05, 2015)
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Products & Services of Total Beauty
Total Beauty offers a comprehensive portfolio of products and services, including Beauty Product Reviews and Beauty Tips and Advice. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Beauty products are reviewed for consumer guidance and insight.
Beauty tips are provided to enhance personal care routines.
Funding Insights of Total Beauty
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2009 | Amount | Series C - Total Beauty | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Total Beauty
Total Beauty has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include USVP and Evolve Media. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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VC firm that focuses on early stage investments in the US
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Founded Year | Domain | Location | |
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Evolve Media is engaged in passion-based digital publishing.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Total Beauty
Total Beauty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LimeLight by Alcone. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Brand of beauty and personal care products
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2004 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Total Beauty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Total Beauty Comparisons
Competitors of Total Beauty
Total Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yandex, Goop, Joyus, Thrillist and WhoWhatWear, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Blog focusing on music, market, video, and other related topics
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| domain | founded_year | HQ Location |
Multi-category products are retailed online by Goop.
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| domain | founded_year | HQ Location |
Fashion discovery through short videos
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| domain | founded_year | HQ Location |
Digital content on food, travel, health, and lifestyle is published.
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| domain | founded_year | HQ Location |
Premium, shoppable fashion and style content is delivered online.
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| domain | founded_year | HQ Location |
Lifestyle news on entertainment, style, and music is delivered online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Total Beauty
When was Total Beauty founded?
Total Beauty was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Where is Total Beauty located?
Total Beauty is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
What does Total Beauty do?
Total Beauty is operated as a digital platform offering beauty tips, product reviews, and wellness content. Various aspects of beauty such as skincare, makeup, hair, and body care are covered. Content related to health, fitness, and diet is also included. The platform serves a global audience with resources and recommendations. Partnerships with beauty brands are maintained for affiliate marketing. A wide range of beauty trends and products are explored for consumer benefit.
Who are the top competitors of Total Beauty?
Total Beauty's top competitors include Yandex, Goop and WhoWhatWear.
What products or services does Total Beauty offer?
Total Beauty offers Beauty Product Reviews and Beauty Tips and Advice.
How many acquisitions has Total Beauty made?
Total Beauty has made 1 acquisition, including LimeLight by Alcone.
Who are Total Beauty's investors?
Total Beauty has 2 investors. Key investors include USVP, and Evolve Media.