About Total Beauty
Total Beauty is a Media & Entertainment company based in Santa Monica (United States) founded in 2007, and was acquired by Evolve Media in March 2015. Beauty tips, news, and product reviews are delivered online. It operates on a Advertising Model and Affiliate Model model in Media & Entertainment and Healthcare sectors. Total Beauty has completed 1 acquisition, including LimeLight by Alcone. Its website totalbeauty.com draws about 66 thousand monthly visits. Total Beauty offers products and services including Beauty Product Reviews and Beauty Tips and Advice. Its focus areas include Media, Digital Media and Beauty and Wellness Content. Its legal entity is Evolve Media Holdings, LLC. Its competitors include Goop, Joyus and Thrillist; 3 of its 3 listed competitors have raised funding.
Company details
Total Beauty is operated as a digital platform offering beauty tips, product reviews, and wellness content. Various aspects of beauty such as skincare, makeup, hair, and body care are covered. Content related to health, fitness, and diet is also included. The platform serves a global audience with resources and recommendations. Partnerships with beauty brands are maintained for affiliate marketing. A wide range of beauty trends and products are explored for consumer benefit.
- Headquarters Santa Monica, United States
- Stage Acquired
- SectorsMedia & EntertainmentHealthcare
- Phone•••• ••••
- Website totalbeauty.com
- Social LinkedIn X Facebook Instagram
- Acquired by Evolve Media (Mar 2015)
- Legal Name Evolve Media Holdings, Llc
- InvestorsUSVP
& 1 more
- Investments & Acquisitions
- Acquired byEvolve Media
(Mar 2015)
Products & Services of Total Beauty
Total Beauty offers a comprehensive portfolio of products and services, including Beauty Product Reviews and Beauty Tips and Advice.
Beauty products are reviewed for consumer guidance and insight.
Beauty tips are provided to enhance personal care routines.
Funding Insights of Total Beauty
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Total Beauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2009 | Series C | – | – |
2 investors in total: 2 institutional.
Investors in Total Beauty
Total Beauty has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include USVP and Evolve Media.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm that focuses on early stage investments in the US | usvp.com | Menlo Park, United States | ||
Evolve Media is engaged in passion-based digital publishing. | evolvemediallc.com |
Investor details for Total Beauty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Total Beauty
Total Beauty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LimeLight by Alcone.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of beauty and personal care products | limelifebyalcone.com | New York, United States | 2004 | Aug 2010 | •••• |
Complete acquisition details for Total Beauty
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Total Beauty
4 dated milestones of Total Beauty across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Total Beauty is founded.
- Funding First funding round.
- Acquisition Acquires LimeLight by Alcone.
- Exit Acquired by Evolve Media.
Competitors of Total Beauty
Total Beauty has 3 listed competitors in our database, 3 of them funded. They include Goop, Joyus and Thrillist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| joyus.com | 2011 | Los Angeles, United States | $43.4M | Fashion discovery through short videos | ||
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. |
Detailed competitors of Total Beauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Total Beauty
The website of Total Beauty (totalbeauty.com) receives about 66.3K visits a month.
- Monthly visits66.3K
▼ 6.1% vs previous month
Websites whose visitors overlap most with Total Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| beautyriot.com | 100% | View details | |||
| makeupalley.com | 90% | 19.5K | #1,448,972 | View details | |
| beautylish.com | 90% | 677.1K | #66,688 | View details | |
temptalia.com | temptalia.com | 90% | #83,280 | – | |
bellasugar.com | bellasugar.com | 90% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Total Beauty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in DTC Media Innovators
3 companies that operate in the same segment as Total Beauty (DTC Media Innovators) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | 356 | ||
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | |||
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M |
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Related news about Total Beauty
Complete news archive for Total Beauty
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Total Beauty
Total Beauty was founded in 2007 and raised its 1st funding round 2 years after it was founded.
Total Beauty is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Total Beauty is operated as a digital platform offering beauty tips, product reviews, and wellness content. Various aspects of beauty such as skincare, makeup, hair, and body care are covered. Content related to health, fitness, and diet is also included. The platform serves a global audience with resources and recommendations. Partnerships with beauty brands are maintained for affiliate marketing. A wide range of beauty trends and products are explored for consumer benefit.
Total Beauty offers Beauty Product Reviews and Beauty Tips and Advice.
Total Beauty has made 1 acquisition, including LimeLight by Alcone.
Total Beauty has 2 investors. Key investors include USVP, and Evolve Media.
Total Beauty operates through Evolve Media Holdings, Llc.
Yes. Total Beauty was acquired by Evolve Media in March 2015.