Lineup Systems

Broomfield, United States Founded: 2009 • Age: 17 yrs Acquired By Chartbeat
Web-based ad booking and management tools
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About Lineup Systems

Lineup Systems is a company based in Broomfield (United States) founded in 2009 was acquired by Chartbeat in March 2023.. Lineup Systems has raised $4.68 million across 1 funding round from investors including Chartbeat and NVM Private Equity. The company has 134 employees as of June 30, 2021. Lineup Systems has completed 1 acquisition, including Deadspin. Lineup Systems offers products and services including Adpoint CRM, OMS, Finance, Analytics, and Adpoint Plus. Lineup Systems operates in a competitive market with competitors including Taboola, Ezoic, Scroll, Voiro and Neodata, among others.

  • Headquarter Broomfield, United States
  • Employees 134 as on 30 Jun, 2021
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.68 M (USD)

    in 1 rounds

  • Latest Funding Round
    $4.68 M (USD), Series A

    Jan 26, 2012

  • Investors
    Chartbeat

    & 1 more

  • Employee Count
    134

    as on Jun 30, 2021

  • Investments & Acquisitions
  • Acquired by
    Chartbeat

    (Mar 02, 2023)

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Products & Services of Lineup Systems

Lineup Systems offers a comprehensive portfolio of products and services, including Adpoint CRM, OMS, Finance, Analytics, and Adpoint Plus. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Manages customer relationships for media advertising sales.

Handles order processing and delivery in media sales.

Oversees revenue and billing for advertising operations.

Provides insights on media performance and campaigns.

Enables automated tools for advertising management.

Funding Insights of Lineup Systems

Lineup Systems has successfully raised a total of $4.68M through 1 strategic funding round. The most recent funding activity was a Series A round of $4.68 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series A — $4.7M
  • First Round

    (26 Jan 2012)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2012 Amount Series A - Lineup Systems Valuation

investors

NVM
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Lineup Systems

Lineup Systems has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Chartbeat and NVM Private Equity. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity investments are managed across the UK.
Founded Year Domain Location
Real-time analytics are delivered to websites and blogs.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Lineup Systems

Lineup Systems has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Deadspin. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Sports news, scores, commentary, and rumors are delivered daily.
2005
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Lineup Systems

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Lineup Systems Comparisons

Employees
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Competitors of Lineup Systems

Lineup Systems operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, Ezoic, Scroll, Voiro and Neodata, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ad network platform is utilized for content recommendations and monetization.
domain founded_year HQ Location
Publisher sites are optimized via automated ad testing by Ezoic.
domain founded_year HQ Location
Ad-free news and content are delivered via subscription platform.
domain founded_year HQ Location
Ad revenue management platform is provided for premium ad businesses.
domain founded_year HQ Location
Provides advertising solutions to publishers
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Lineup Systems

Frequently Asked Questions about Lineup Systems

When was Lineup Systems founded?

Lineup Systems was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Where is Lineup Systems located?

Lineup Systems is headquartered in Broomfield, United States. It is registered at Broomfield, Colorado, United States.

Is Lineup Systems a funded company?

Lineup Systems is a funded company, having raised a total of $4.68M across 1 funding round to date. The company's 1st funding round was a Series A of $4.68M, raised on Jan 26, 2012.

How many employees does Lineup Systems have?

As of Jun 30, 2021, the latest employee count at Lineup Systems is 134.

What does Lineup Systems do?

Lineup Systems provides collaborative, web-based ad booking and management tools for multi-channel media companies. Solutions include ad booking, CRM, social network module, analytics, and finance. The solutions can be hosted locally or on the cloud. Caters to collaborative print, digital, and broadcast media companies. Clients include Metro International, Gannett, News Corp Australia, News UK, Telegraaf Mediagroep, Time Inc., Toronto Star, Archant, Expressen, Time Out London, and Time Out New York.

Who are the top competitors of Lineup Systems?

Lineup Systems's top competitors include Taboola, Ezoic and Crackle.

What products or services does Lineup Systems offer?

Lineup Systems offers Adpoint CRM, OMS, Finance, Analytics, and Adpoint Plus.

How many acquisitions has Lineup Systems made?

Lineup Systems has made 1 acquisition, including Deadspin.

Who are Lineup Systems's investors?

Lineup Systems has 2 investors. Key investors include Chartbeat, and NVM Private Equity.

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