Little Birdie

Melbourne, Australia Founded: 2020 • Age: 6 yrs Acquired By Cashrewards
Online platform offering vouchers and prizes
Annual revenue - Latest available
Total funding $23.2M 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About Little Birdie

Little Birdie is a company based in Melbourne (Australia) founded in 2020 by Jon Beros was acquired by Cashrewards in August 2024. Little Birdie has raised $23.2 million across 1 funding round from investors including CommBank and Cashrewards. Little Birdie operates in a competitive market with competitors including Rakuten, Méliuz, Fave, ShopBack and Pogo, among others.

  • Headquarter Melbourne, Australia
  • Founders Jon Beros
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $23.2 M (USD)

    in 1 rounds

  • Latest Funding Round
    $23.2 M (USD), Series B

    May 24, 2021

  • Investors
    CommBank

    & 1 more

  • Employee Count
    Not available
  • Acquired by
    Cashrewards

    (Aug 06, 2024)

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People of Little Birdie

Headcount 10-50
Employee Profiles 3
Employee Profiles
People
Guy Polak
Director
People
Adam Metherell
C.o.o
People
Mohammad Ashfaq
Data Analyst

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Funding Insights of Little Birdie

Little Birdie has successfully raised a total of $23.2M through 1 strategic funding round. The most recent funding activity was a Series B round of $23.2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Little Birdie

Little Birdie has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include CommBank and Cashrewards.

All
Institutional
Investor Description Founded Year Domain Location
Retail, business, and institutional banking services are offered in Australia.
Locked Locked Locked
Cashback for online shopping
Locked Locked Locked
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Investor details for Little Birdie

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Little Birdie

Investments
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Investment portfolio details for Little Birdie

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Little Birdie

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Detailed financials for Little Birdie

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  • Historical revenue
  • Profit trends
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Little Birdie Comparisons

Little Birdie Primary company
Description
Online platform offering vouchers and prizes
Location
Melbourne, Australia
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Little Birdie

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Little Birdie

Little Birdie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Méliuz, Fave, ShopBack and Pogo, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet services in e-commerce, finance, and digital content are operated.
Locked Locked Locked
Loyalty site which offers cash redemption
Locked Locked Locked
A lifestyle app for deals and payments in Asia.
Locked Locked Locked
Online platform offering rewards and cashback for multi-category products
Locked Locked Locked
Pogo is focused on helping users monetize personal data.
Locked Locked Locked
App-based online platform offering rewards
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Detailed competitors of Little Birdie

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Latest news on Little Birdie

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Complete news archive for Little Birdie

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about Little Birdie

Little Birdie was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Little Birdie is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Jon Beros is the current CEO of Little Birdie. They have also founded this company.

Little Birdie is a funded company, having raised a total of $23.2M across 1 funding round to date.

Little Birdie was founded in 2020 and is based in Melbourne, Australia. An online platform is operated to deliver vouchers across multiple sectors, including home improvements, restaurants, pet supplies, beauty, electronics, fashion, and additional categories. Prizes are also offered to users. The service functions within the e-commerce and rewards industry, focusing on accessible deals for consumers in Australia.

Little Birdie's top competitors include ShopBack, Méliuz and Rakuten.

Little Birdie has 2 investors. Key investors include CommBank, and Cashrewards.

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