About Little Birdie
Little Birdie is a company based in Melbourne (Australia) founded in 2020 by Jon Beros was acquired by Cashrewards in August 2024.. Little Birdie has raised $23.2 million across 1 funding round from investors including CommBank and Cashrewards. Little Birdie operates in a competitive market with competitors including Rakuten, Méliuz, Fave, ShopBack and Pogo, among others.
- Headquarter Melbourne, Australia
- Founders Jon Beros
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$23.2 M (USD)
in 1 rounds
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Latest Funding Round
$23.2 M (USD), Series B
May 24, 2021
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Investors
CommBank
& 1 more
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Employee Count
Employee Count
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Acquired by
Cashrewards
(Aug 06, 2024)
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Funding Insights of Little Birdie
Little Birdie has successfully raised a total of $23.2M through 1 strategic funding round. The most recent funding activity was a Series B round of $23.2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $23.2M
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First Round
First Round
(24 May 2021)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2021 | Amount | Series B - Little Birdie | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Little Birdie
Little Birdie has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include CommBank and Cashrewards. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Retail, business, and institutional banking services are offered in Australia.
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Founded Year | Domain | Location | |
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Cashback for online shopping
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Little Birdie
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Little Birdie
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Little Birdie Comparisons
Competitors of Little Birdie
Little Birdie operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Rakuten, Méliuz, Fave, ShopBack and Pogo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet services in e-commerce, finance, and digital content are operated.
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| domain | founded_year | HQ Location |
Loyalty site which offers cash redemption
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| domain | founded_year | HQ Location |
A lifestyle app for deals and payments in Asia.
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| domain | founded_year | HQ Location |
Online platform offering rewards and cashback for multi-category products
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| domain | founded_year | HQ Location |
Pogo is focused on helping users monetize personal data.
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| domain | founded_year | HQ Location |
App-based online platform offering rewards
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Little Birdie
Frequently Asked Questions about Little Birdie
When was Little Birdie founded?
Little Birdie was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Little Birdie located?
Little Birdie is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of Little Birdie?
Jon Beros is the current CEO of Little Birdie. They have also founded this company.
Is Little Birdie a funded company?
Little Birdie is a funded company, having raised a total of $23.2M across 1 funding round to date. The company's 1st funding round was a Series B of $23.2M, raised on May 24, 2021.
What does Little Birdie do?
Little Birdie was founded in 2020 and is based in Melbourne, Australia. An online platform is operated to deliver vouchers across multiple sectors, including home improvements, restaurants, pet supplies, beauty, electronics, fashion, and additional categories. Prizes are also offered to users. The service functions within the e-commerce and rewards industry, focusing on accessible deals for consumers in Australia.
Who are the top competitors of Little Birdie?
Who are Little Birdie's investors?
Little Birdie has 2 investors. Key investors include CommBank, and Cashrewards.
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