About Little Birdie
Little Birdie is a Retail company based in Melbourne (Australia) founded in 2020 by Jon Beros, and was acquired by Cashrewards in August 2024. Online platform offering vouchers and prizes. Little Birdie has raised $23.2 million across 1 funding round from investors including CommBank and Cashrewards. Its chief executive, as recorded, is Jon Beros. Its focus areas include Coupons and Deals, Rewards & Cashback, Online and Horizontal.
Company details
Little Birdie was founded in 2020 and is based in Melbourne, Australia. An online platform is operated to deliver vouchers across multiple sectors, including home improvements, restaurants, pet supplies, beauty, electronics, fashion, and additional categories. Prizes are also offered to users. The service functions within the e-commerce and rewards industry, focusing on accessible deals for consumers in Australia.
- Headquarters Melbourne, Australia
- Founders Jon Beros
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website littlebirdie.com.au
- Social LinkedIn X Facebook
- Acquired by Cashrewards (Aug 2024)
- Total Equity Funding$23.2M (USD)
in 1 rounds
- Latest Funding Round$23.2M (USD), Series B
May 2021
- InvestorsCommBank
& 1 more
- Acquired byCashrewards
(Aug 2024)
Funding Insights of Little Birdie
Little Birdie has successfully raised a total of $23.2M through 1 strategic funding round. The most recent funding activity was a Series B round of $23.2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $23.2M
- Total Rounds 1
- Last Round Series B — $23.2M
- First Round $23.2M
(May 2021)
- Investors Count 1
All 1 funding rounds of Little Birdie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $23.2M | Series B | – | – |
2 investors in total: 2 institutional.
Investors in Little Birdie
Little Birdie has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include CommBank and Cashrewards.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retail, business, and institutional banking services are offered in Australia. | 1912 | commbank.com.au | Sydney, Australia | |
Cashback for online shopping | 2012 | cashrewards.com.au | Sydney, Australia |
Investor details for Little Birdie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Little Birdie
4 people are tracked at Little Birdie (2 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Jon Beros | Co-Founder & CEO | Leadership |
Guy Polak | Director | Leadership |
Adam Metherell | C.o.o | Team |
Mohammad Ashfaq | Data Analyst | Team |
Complete people profiles for Little Birdie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Little Birdie
3 dated milestones of Little Birdie across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Little Birdie is founded.
- Funding First funding round of $23.2M.
- Exit Acquired by Cashrewards.
Web traffic of Little Birdie
The website of Little Birdie (littlebirdie.com.au) receives about 4.6K visits a month.
- Monthly visits4.6K
▼ 9.6% vs previous month
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Frequently Asked Questions about Little Birdie
Little Birdie was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Little Birdie is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Jon Beros is the CEO of Little Birdie, as recorded in our data. They have also founded this company.
Little Birdie is a funded company, having raised a total of $23.2M across 1 funding round to date. The company's 1st funding round was a Series B of $23.2M, raised on May 2021.
Little Birdie was founded in 2020 and is based in Melbourne, Australia. An online platform is operated to deliver vouchers across multiple sectors, including home improvements, restaurants, pet supplies, beauty, electronics, fashion, and additional categories. Prizes are also offered to users. The service functions within the e-commerce and rewards industry, focusing on accessible deals for consumers in Australia.
Little Birdie has 2 investors. Key investors include CommBank, and Cashrewards.
Yes. Little Birdie was acquired by Cashrewards in August 2024.