About LIVELY
LIVELY is a Retail company based in New York (United States) founded in 2015, and was acquired by Wacoal Holdings in July 2019. Womens innerwear, including bras and swimwear, is sold online. It operates on a Direct-to-Consumer (D2C) model. LIVELY has raised $12.83 million across 4 funding rounds from investors including Wacoal Holdings, New Forest Ventures and Harvey Sanders. Its website wearlively.com draws about 41 thousand monthly visits. LIVELY offers products and services including Bras, Undies, Swimwear, and Sleep & Lounge. Its focus areas include Consumer Goods, Apparel and Lingerie and Swimwear. Its competitors include True&Co, Savage X Fenty and Play Out Apparel; 3 of its 3 listed competitors have raised funding.
Company details
LIVELY is engaged in the design and sale of apparel, focusing on lingerie, swimwear, and lounge wear. Products are offered in various styles to cater to diverse customer needs, including bras, underwear, and eco-friendly swimwear. The company operates in the consumer goods sector, emphasizing direct-to-consumer sales through an online platform. Bundles and discounted sales are provided to enhance customer value. Solutions are tailored for comfort, fit, and style across different body types.
- Headquarters New York, United States
- Stage Acquired
- SectorsRetail
- Email••••••••
- Website wearlively.com/em-cgi/btag
- Social LinkedIn X Facebook Instagram
- Acquired by Wacoal Holdings (Jul 2019)
- Total Equity Funding$12.83M (USD)
in 4 rounds
- Latest Funding Round$6.5M (USD), Series A
Sep 2018
- InvestorsWacoal Holdings
& 4 more
- Acquired byWacoal Holdings
(Jul 2019)
Products & Services of LIVELY
LIVELY offers a comprehensive portfolio of products and services, including Bras, Undies, Swimwear, and Sleep & Lounge.
Various bra styles are offered for diverse needs.
Different underwear styles are provided for everyday wear.
Swimwear collections are designed for various body types.
Comfortable lounge and sleepwear are available for relaxation.
Funding Insights of LIVELY
LIVELY has successfully raised a total of $12.83M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $6.5 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.83M
- Total Rounds 4
- Last Round Series A — $6.5M
- Investors Count 4
All 4 funding rounds of LIVELY with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $6.5M | Series A | – | New Forest Ventures, Notable Capital | |
| Oct 2016 | $5.58M | Seed | – | Gelmart, Notable Capital | – |
| Aug 2015 | Debt – Conventional | – | – | – | |
| Aug 2015 | $750,000 | Seed | – | – | – |
5 investors in total: 4 institutional and 1 angel.
Investors in LIVELY
LIVELY has secured backing from 5 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Wacoal Holdings, New Forest Ventures and Harvey Sanders.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-to-growth-stage companies are funded by the venture capital firm. | notablecap.com | Menlo Park, United States | ||
Delivers comprehensive website development and consulting services to clients. | 2014 | nfventures.co.uk | Fordingbridge, United Kingdom | |
Intimates manufacturing, supply chain management, and sustainable innovations. | gelmart.com | |||
HS Harvey Sanders | unknown_9047a50cd3534084b | |||
Women's intimate apparel and sportswear are manufactured and distributed. | 1946 | wacoalholdings.jp | Kyoto, Japan |
Investor details for LIVELY
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of LIVELY
8 people are tracked at LIVELY (3 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Alexandra Santo | Director Of Merchandise Planning | Leadership |
Michelle Cordeiro Grant | Founder & CEO | Leadership |
Anita Sukha | Director of Brand & Creative | Leadership |
Fiona Leung | Content Creator | Team |
Carmen Lee | Customer Experience Lead - Customer Success | Team |
Tania Bosch | Store Manager | Team |
Azure Lau | Social Media Affiliate Marketing | Team |
Joselyn Estrada Pascual | Customer Experience Manager | Team |
Complete people profiles for LIVELY
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- Full employee list
- Team structure
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Timeline of LIVELY
4 dated milestones of LIVELY across 4 years, from founding to its latest funding, stage changes and deals.
- Founded LIVELY is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.5M.
- Exit Acquired by Wacoal Holdings.
Competitors of LIVELY
LIVELY has 3 listed competitors in our database, 3 of them funded. They include True&Co., Savage X Fenty and Play Out Apparel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trueandco.com | 2012 | San Francisco, United States | $6M | Online bra fitting and shopping are enabled via proprietary technology. | ||
| savagex.com | 2017 | El Segundo, United States | $310M | Internet first brand of innerwear for men and women | ||
| playoutapparel.com | 2018 | New York, United States | $573,750 | Internet first brand offering innerwear for women and men |
Detailed competitors of LIVELY
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of LIVELY
The website of LIVELY (wearlively.com) receives about 40.9K visits a month.
- Monthly visits40.9K
▲ 3.4% vs previous month
Websites whose visitors overlap most with LIVELY. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cosabella.com | 100% | 254.3K | #129,528 | View details | |
| thirdlove.com | 98% | 920.2K | #37,934 | View details | |
| shopcoobie.com | 96% | 51.1K | #659,570 | View details | |
blushlingerie.com | blushlingerie.com | 95% | – | ||
| leadinglady.com | 93% | #737,556 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for LIVELY
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as LIVELY (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Lively
Complete news archive for LIVELY
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Frequently Asked Questions about LIVELY
LIVELY was founded in 2015.
LIVELY is headquartered in New York, United States. It is registered at New York, New York, United States.
LIVELY is a funded company, having raised a total of $12.83M across 4 funding rounds to date.
LIVELY is engaged in the design and sale of apparel, focusing on lingerie, swimwear, and lounge wear. Products are offered in various styles to cater to diverse customer needs, including bras, underwear, and eco-friendly swimwear. The company operates in the consumer goods sector, emphasizing direct-to-consumer sales through an online platform. Bundles and discounted sales are provided to enhance customer value. Solutions are tailored for comfort, fit, and style across different body types.
LIVELY's top competitors include Savage X Fenty, True&Co. and Play Out Apparel.
LIVELY offers Bras, Undies, Swimwear, and Sleep & Lounge.
LIVELY has 5 investors. Key investors include Wacoal Holdings, New Forest Ventures, Harvey Sanders, Notable Capital, and Gelmart.
Yes. LIVELY was acquired by Wacoal Holdings in July 2019.