About LRW
LRW is a Business Services company based in Los Angeles (United States) founded in 1973. Market research consultancy and data analytics services are provided. LRW has completed 7 acquisitions, including Greenberg, Karma Agency and Kelton Global. Its chief executive, as recorded, is Bill Kanarick. LRW offers products and services including Customer Insights, Data Analytics, Brand Measurement, and Market Strategy. Its focus areas include Marketing Services and Market Research Agencies. Its legal entity is Material Holdings, LLC. Its competitors include Kantar, ICF and NewtonX; 1 of its 3 listed competitors has raised funding.
Company details
LRW was founded in 1973 and is headquartered in Los Angeles, United States. Operations focus on the market research sector, where consultancy and data analytics services are delivered to clients. Expertise is applied in gathering insights and analyzing data to support business decisions. The company is led by CEO Bill Kanarick, with activities centered in the United States.
- Headquarters Los Angeles, United States
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website lrwonline.com
- Social LinkedIn X Facebook Instagram
- Legal Name Material Holdings, Llc
- Investors
- Investments & AcquisitionsGreenberg
& 6 more
Products & Services of LRW
LRW offers a comprehensive portfolio of products and services, including Customer Insights, Data Analytics, Brand Measurement, and Market Strategy.
Delivers consumer behavior analysis for business decisions.
Provides AI-driven data processing for market strategies.
Tracks and improves brand health through metrics.
Offers insights for competitive market positioning.
Funding Insights of LRW
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of LRW with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2015 | Private Equity Round | – | Tailwind Capital | – |
1 investors in total: 1 institutional.
Investors in LRW
LRW has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Tailwind Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
PE firm investing in the US | 2003 | tailwind.com | New York, United States |
Investor details for LRW
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of LRW
33 people are tracked at LRW (17 in leadership, 1 in board & advisors, 15 in team).
| Name | Role | Group |
|---|---|---|
Bill Kanarick | CEO | Leadership |
Laurie Maclaren | COO | Leadership |
Anil Arora | CFO | Leadership |
Jeremy Sack | President, Perspective Division, Material | Leadership |
Eric Asch | EVP, General Manager | Leadership |
Kiva Wilson | Chief Culture Officer, Material | Leadership |
Rahmatullah Akbar | Director, IPS Survey Engineering | Leadership |
Lauren O’Malley | Director | Leadership |
Gloria Cruz | Executive Director, Global Data Collection | Leadership |
Rick Vignos | Senior VP And General Manager | Leadership |
Marilyn Fendelander | Senior Research Director | Leadership |
Jenny Smith | Research Director | Leadership |
Michael Ohno | Research Director | Leadership |
Jessica Montgomery | Research Director, Global Tracking | Leadership |
Emma Angelica | Senior Research Director | Leadership |
Rhiannon Shane | Vp, Account Manager | Leadership |
Alyson Tischler | Vice President | Leadership |
Dave Sackman | Executive Chairman | Board & advisors |
Erin Broadhurst | Marketing Coordinator | Team |
Michelle Corriveau | Corporate Services Coordinator | Team |
13 more people are available in the full profile.
Complete people profiles for LRW
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by LRW
LRW has strategically engaged in corporate development activities, having acquired 7 companies. Notable acquisitions include Greenberg, Karma Agency and Kelton Global.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Branding, SMM, content marketing, and market research services are provided. | t-3.com | Austin, United States | 1989 | Nov 2019 | •••• | |
Brand and digital marketing services are provided by Salt Branding. | saltbranding.com | San Francisco, United States | 2001 | Oct 2019 | •••• | |
Full-service marketing solutions are provided to clients. | karmaagency.com | Philadelphia, United States | 1999 | Oct 2019 | •••• | |
Strategy management consulting services are provided to clients. | greenberginc.com | Emeryville, United States | 1994 | Jul 2019 | •••• | |
Graphic design services including infographics and brand identity are provided. | killerinfographics.com | Seattle, United States | 2010 | Jan 2019 | •••• | |
Kelton Global, now Material, is engaged in brand strategy and customer insights consulting. | keltonglobal.com | Los Angeles, United States | 2003 | Apr 2018 | •••• | |
Customer experience design and transformation solutions are provided for clients. | strativity.com | Hackensack, United States | 2002 | Feb 2018 | •••• |
Complete acquisition details for LRW
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of LRW
9 dated milestones of LRW across 46 years, from founding to its latest funding, stage changes and deals.
- Founded LRW is founded.
- Funding First funding round.
- Acquisition Acquires Strativity.
- Acquisition Acquires Kelton Global.
- Acquisition Acquires Killer.
- Acquisition Acquires Greenberg.
- Acquisition Acquires Karma Agency.
- Acquisition Acquires Salt Branding.
- Acquisition Acquires Material.
Competitors of LRW
LRW has 3 listed competitors in our database, 1 of them funded. They include Kantar, ICF and NewtonX.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| kantar.com | 1992 | New York, United States | 26,766 | Marketing data and analytics are delivered to businesses worldwide. | ||
| icf.com | 1969 | United States | 9,000 | IT suite and market research services are provided worldwide. | ||
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. |
Detailed competitors of LRW
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of LRW
Websites that share an audience with LRW (lrwonline.com).
Websites whose visitors overlap most with LRW. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| liebermanresearch.com | 100% | 3.8K | #5,201,795 | View details | |
quirks.com | quirks.com | 99% | #540,620 | – | |
mmrcinc.com | mmrcinc.com | 91% | – | ||
| greenbook.org | 85% | 100.3K | #401,867 | View details | |
| propage.com | 81% | 1.6K | #10,661,014 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for LRW
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as LRW (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Lrw
Complete news archive for LRW
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- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about LRW
LRW was founded in 1973 and raised its 1st funding round 42 years after it was founded.
LRW is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Bill Kanarick is the CEO of LRW, as recorded in our data.
LRW was founded in 1973 and is headquartered in Los Angeles, United States. Operations focus on the market research sector, where consultancy and data analytics services are delivered to clients. Expertise is applied in gathering insights and analyzing data to support business decisions. The company is led by CEO Bill Kanarick, with activities centered in the United States.
LRW offers Customer Insights, Data Analytics, Brand Measurement, and Market Strategy.
LRW has made 7 acquisitions, including Greenberg, Karma Agency, and Kelton Global.
LRW has 1 investor. Key investors include Tailwind Capital.
LRW operates through Material Holdings, Llc.