About Lyris
Lyris is a company based in Emeryville (United States) founded in 1994 was acquired by Aurea in May 2015.. Lyris has raised $12.85 million across 2 funding rounds from investors including Aurea. The company has 99 employees as of December 31, 2014. Lyris has completed 1 acquisition, including ClickTracks. Lyris operates in a competitive market with competitors including SendGrid, LiveIntent, iContact, Mailjet and MailChimp, among others.
- Headquarter Emeryville, United States
- Employees 99 as on 31 Dec, 2014
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Lyris Technologies, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$12.85 M (USD)
in 2 rounds
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Latest Funding Round
$6 M (USD), Series A
Apr 13, 2010
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Investors
Aurea
& 1 more
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Employee Count
99
as on Dec 31, 2014
- Investments & Acquisitions
- Acquired by
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Funding Insights of Lyris
Lyris has successfully raised a total of $12.85M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in April 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $6.0M
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First Round
First Round
(01 Mar 2008)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2010 | Amount | Series A - Lyris | Valuation |
investors |
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| Mar, 2008 | Amount | Series A - Lyris | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Lyris
Lyris has secured backing from 1 investor. Prominent investors backing the company include Aurea. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Provider of customer experience and enterprise process management solutions for businesses
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Lyris
Lyris has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ClickTracks. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Platform offering web analytic solutions for enterprises
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2001 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Lyris
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lyris Comparisons
Competitors of Lyris
Lyris operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SendGrid, LiveIntent, iContact, Mailjet and MailChimp, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cloud-based email delivery and analytics services are provided.
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| domain | founded_year | HQ Location |
Real-time email advertising and marketing platform is operated.
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| domain | founded_year | HQ Location |
Email Marketing Platfrom
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| domain | founded_year | HQ Location |
Cloud based platform for Transactional and Marketing Emails
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| domain | founded_year | HQ Location |
Cloud based email marketing software for SMBs
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| domain | founded_year | HQ Location |
Contextual email and cross-channel marketing platforms are provided for enterprises.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Lyris
When was Lyris founded?
Lyris was founded in 1994 and raised its 1st funding round 14 years after it was founded.
Where is Lyris located?
Lyris is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
Is Lyris a funded company?
Lyris is a funded company, having raised a total of $12.85M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.85M, raised on Mar 01, 2008.
How many employees does Lyris have?
As of Dec 31, 2014, the latest employee count at Lyris is 99.
What does Lyris do?
Lyris offered a platform that enables marketers to design, automate, and optimize data-driven interactive marketing campaigns. Features include automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. Was initially acquired by the holding firm J.L. Halsey in 2005 for 24M, which then changed its name to Lyrics and was acquired by Aurea in 2015, Lyris software is now paired with Aurea CRM and Aurea Mobile Marketing, to form Aureas Customer Engagement Solutions portfolio.
Who are the top competitors of Lyris?
Lyris's top competitors include LiveIntent, iContact and SendGrid.
How many acquisitions has Lyris made?
Lyris has made 1 acquisition, including ClickTracks.
Who are Lyris's investors?
Lyris has 1 investor. Key investors include Aurea.
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