About Lyris
Lyris is a company based in Emeryville (United States) founded in 1994 was acquired by Aurea in May 2015. Lyris has raised $12.85 million across 2 funding rounds from investors including Aurea. The company has 99 employees as of December 31, 2014. Lyris has completed 1 acquisition, including ClickTracks. Lyris operates in a competitive market with competitors including SendGrid, LiveIntent, iContact, Mailjet and MailChimp, among others.
- Headquarter Emeryville, United States
- Employees 99 as on 31 Dec, 2014
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Sectors
Technology
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Lyris Technologies, Inc.
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$12.85 M (USD)
in 2 rounds
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Latest Funding Round
$6 M (USD), Series A
Apr 13, 2010
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Investors
Aurea
& 1 more
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Employee Count
99
as on Dec 31, 2014
- Investments & Acquisitions
- Acquired by
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Funding Insights of Lyris
Lyris has successfully raised a total of $12.85M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in April 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Lyris
Lyris has secured backing from 1 investor. Prominent investors backing the company include Aurea.
| Investor | Description | Founded Year | Domain | Location |
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Provider of customer experience and enterprise process management solutions for businesses
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Locked | Locked | Locked |
Investor details for Lyris
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Investments & Acquisitions by Lyris
Lyris has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ClickTracks.
Investment portfolio details for Lyris
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Platform offering web analytic solutions for enterprises
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Locked | Locked | 2001 | Locked |
Complete acquisition details for Lyris
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Financial Statements - Lyris
Detailed financials for Lyris
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Lyris Comparisons
Peer comparison for Lyris
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Competitors of Lyris
Lyris operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SendGrid, LiveIntent, iContact, Mailjet and MailChimp, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| Locked | Locked | Locked |
Cloud-based email delivery and analytics services are provided.
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| Locked | Locked | Locked |
Real-time email advertising and marketing platform is operated.
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| Locked | Locked | Locked |
Email Marketing Platfrom
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| Locked | Locked | Locked |
Cloud based platform for Transactional and Marketing Emails
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| Locked | Locked | Locked |
Cloud based email marketing software for SMBs
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| Locked | Locked | Locked |
Contextual email and cross-channel marketing platforms are provided for enterprises.
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Detailed competitors of Lyris
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Latest news on Lyris
Complete news archive for Lyris
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Frequently Asked Questions about Lyris
Lyris was founded in 1994 and raised its 1st funding round 14 years after it was founded.
Lyris is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
Lyris is a funded company, having raised a total of $12.85M across 2 funding rounds to date.
As of Dec 31, 2014, the latest employee count at Lyris is 99.
Lyris offered a platform that enables marketers to design, automate, and optimize data-driven interactive marketing campaigns. Features include automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. Was initially acquired by the holding firm J.L. Halsey in 2005 for 24M, which then changed its name to Lyrics and was acquired by Aurea in 2015, Lyris software is now paired with Aurea CRM and Aurea Mobile Marketing, to form Aureas Customer Engagement Solutions portfolio.
Lyris's top competitors include LiveIntent, iContact and SendGrid.
Lyris has made 1 acquisition, including ClickTracks.
Lyris has 1 investor. Key investors include Aurea.