About Lyris
Lyris is a Technology company based in Emeryville (United States) founded in 1994, and was acquired by Aurea in May 2015. Digital Marketing platform. Lyris has raised $12.85 million across 2 funding rounds from investors including Aurea. The company has 99 employees. Lyris has completed 1 acquisition, including ClickTracks. Its focus areas include Enterprise Applications, MarketingTech and Email Marketing. Its legal entity is LYRIS TECHNOLOGIES, INC. Its competitors include SendGrid, LiveIntent and iContact; 3 of its 3 listed competitors have raised funding.
Company details
Lyris offered a platform that enables marketers to design, automate, and optimize data-driven interactive marketing campaigns. Features include automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. Was initially acquired by the holding firm J.L. Halsey in 2005 for 24M, which then changed its name to Lyrics and was acquired by Aurea in 2015, Lyris software is now paired with Aurea CRM and Aurea Mobile Marketing, to form Aureas Customer Engagement Solutions portfolio.
- Total Equity Funding$12.85M (USD)
in 2 rounds
- Latest Funding Round$6M (USD), Series A
Apr 2010
- InvestorsAurea
& 1 more
- Employee Count99
- Investments & Acquisitions
- Acquired by
Funding Insights of Lyris
Lyris has successfully raised a total of $12.85M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $6 million completed in April 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $12.85M
- Total Rounds 2
- Last Round Series A — $6M
- First Round $6.85M
(Mar 2008)
All 2 funding rounds of Lyris with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2010 | $6M | Series A | – | – | – |
| Mar 2008 | $6.85M | Series A | – | – | – |
1 investors in total: 1 institutional.
Investors in Lyris
Lyris has secured backing from 1 investor. Prominent investors backing the company include Aurea.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of customer experience and enterprise process management solutions for businesses | 2012 | aurea.com | Austin, United States |
Investor details for Lyris
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Investments & Acquisitions by Lyris
Lyris has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include ClickTracks.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Platform offering web analytic solutions for enterprises | clicktracks.com | Santa Cruz, United States | 2001 | Aug 2006 | •••• |
Complete acquisition details for Lyris
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Timeline of Lyris
5 dated milestones of Lyris across 21 years, from founding to its latest funding, stage changes and deals.
- Founded Lyris is founded.
- Acquisition Acquires ClickTracks.
- Funding First funding round of $6.8M.
- Funding Latest funding round, Series A, of $6.0M.
- Exit Acquired by Aurea.
Competitors of Lyris
Lyris has 3 listed competitors in our database, 3 of them funded. They include SendGrid, LiveIntent and iContact.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sendgrid.com | 2009 | Boulder, United States | $83.49M | 449 | Cloud-based email delivery and analytics services are provided. | |
| liveintent.com | 2009 | New York, United States | $64.75M | 35 | Real-time email advertising and marketing platform is operated. | |
| icontact.com | 2003 | Morrisville, United States | $47.85M | Email Marketing Platfrom |
Detailed competitors of Lyris
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Web traffic of Lyris
The website of Lyris (lyris.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▲ 51.4% vs previous month
Websites whose visitors overlap most with Lyris. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
arialsoftware.com | arialsoftware.com | 100% | – | ||
| lsoft.com | 90% | #253,878 | View details | ||
| aurea.com | 87% | 19.8K | #1,356,656 | View details | |
mailworkz.com | mailworkz.com | 85% | – | ||
| omniture.com | 82% | 10.2K | #2,379,524 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Lyris
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Top companies in MarketingTech
3 companies that operate in the same segment as Lyris (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Lyris
Complete news archive for Lyris
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Frequently Asked Questions about Lyris
Lyris was founded in 1994 and raised its 1st funding round 14 years after it was founded.
Lyris is headquartered in Emeryville, United States. It is registered at Emeryville, California, United States.
Lyris is a funded company, having raised a total of $12.85M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.85M, raised on Mar 2008.
Lyris has 99 employees.
Lyris offered a platform that enables marketers to design, automate, and optimize data-driven interactive marketing campaigns. Features include automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. Was initially acquired by the holding firm J.L. Halsey in 2005 for 24M, which then changed its name to Lyrics and was acquired by Aurea in 2015, Lyris software is now paired with Aurea CRM and Aurea Mobile Marketing, to form Aureas Customer Engagement Solutions portfolio.
Lyris's top competitors include LiveIntent, iContact and SendGrid.
Lyris has made 1 acquisition, including ClickTracks.
Lyris has 1 investor. Key investors include Aurea.
Lyris operates through Lyris Technologies, Inc..
Yes. Lyris was acquired by Aurea in May 2015.