LYS Beauty

Atlanta, United States Founded: 2021 • Age: 5 yrs
Black-owned clean beauty brand offering makeup and skincare products

About LYS Beauty

LYS Beauty is a Healthcare company based in Atlanta (United States) founded in 2021. LYS Beauty has raised $15 million across 1 funding round from investors including Encore Consumer Capital. Its website lysbeauty.com draws about 63 thousand monthly visits. LYS Beauty offers products and services including Triple Fix Serum Foundation, No Limits Cream Bronzer Stick, and Higher Standard Satin Matte Cream Blush. Its focus areas include Retail, Beauty Tech, Ecommerce and Multi Category. Its competitors include Glossier, Beautycounter and Bravo Sierra; 3 of its 3 listed competitors have raised funding.

Company details

Black-owned clean beauty brand offering makeup and skincare products. The company develops and markets high-performing cosmetics and skincare formulated with skin-beneficial ingredients. Products adhere to rigorous clean beauty standards, are cruelty-free, and cater to diverse skin tones and types. The brand focuses on inclusivity and self-love, promoting confidence through its offerings. Packaging incorporates sustainable materials.

Key Metrics

Products & Services of LYS Beauty

LYS Beauty offers a comprehensive portfolio of products and services, including Triple Fix Serum Foundation, No Limits Cream Bronzer Stick, and Higher Standard Satin Matte Cream Blush.

Triple Fix Serum Foundation
Foundation

Serum-based foundation with hyaluronic acid for skin hydration and coverage

No Limits Cream Bronzer Stick
Bronzer

Cream bronzer for natural contouring and glow enhancement

Higher Standard Satin Matte Cream Blush
Blush

Matte cream blush for cheek color and long-lasting wear

Apps and channels of LYS Beauty

its YouTube channel LYS BEAUTY has 3.48K subscribers and 30 videos.

LYS BEAUTY
YouTube 3.48K subscribers 30 videos Howto & Style
Open channel

Videos from LYS Beauty

The most watched videos on LYS Beauty's YouTube channel, LYS BEAUTY (3.48K subscribers). Click a video to play it here.

Triple Fix Foundation
11.2K views
LYS Beauty Bronzer Sticks
5.7K views
LYS Beauty Higher Standard Satin Matte Cream Blush
2.6K views
LYS Founder Video
2.3K views

More on LYS BEAUTY.

Funding Insights of LYS Beauty

LYS Beauty has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Series A round of $15 million completed in February 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $15M
  • Total Rounds 1
  • Last Round Series A β€” $15M
  • First Round $15M

    (Feb 2025)

  • Investors Count 1

All 1 funding rounds of LYS Beauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2025$15MSeries A––
Valuation history

1 investors in total: 1 institutional.

Investors in LYS Beauty

LYS Beauty has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Encore Consumer Capital.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Encore Consumer Capital is engaged in private equity investments for consumer brands.
2005encoreconsumer.comSan Francisco, USA
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Investor details for LYS Beauty

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People of LYS Beauty

3 people are tracked at LYS Beauty (2 in leadership, 1 in team).

NameRoleGroup
Clarence Thompson Sr.
Director Of OperationsLeadership
Tisha Thompson
Chief Executive OfficerLeadership
Monique Powell
Account ManagerTeam
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Complete people profiles for LYS Beauty

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Timeline of LYS Beauty

2 dated milestones of LYS Beauty across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded LYS Beauty is founded.
  2. Funding First funding round of $15.0M.

Competitors of LYS Beauty

LYS Beauty has 3 listed competitors in our database, 3 of them funded. They include Glossier, Beautycounter and Bravo Sierra.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
glossier.com2005New York, United States$266.4M368
Multicategory beauty products are offered via an internet-first brand.
beautycounter.com2012Santa Monica, United States$41.94M253
Multi-category beauty products are offered online by Beautycounter.
bravosierra.com2019New York, United States$38.2M231
Multi-category beauty products are offered by an internet-first brand.
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Detailed competitors of LYS Beauty

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of LYS Beauty

The website of LYS Beauty (lysbeauty.com) receives about 63.3K visits a month.

  • Monthly visits
    63.3K

    ▲ 11.4% vs previous month

Similar websites

Websites whose visitors overlap most with LYS Beauty. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
sephora.com
100%
54.5M#494View details
beautyfulls.com
beautyfulls.com
98%
#3,423,090–
beautyglobe.co.uk
beautyglobe.co.uk
98%
#847,531–
impressbeauty.com
98%
#158,431View details
rembeauty.com
98%
268.2K#113,668View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for LYS Beauty

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
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Top companies in Beauty & Skin Care Platforms

3 companies that operate in the same segment as LYS Beauty (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Subscription-based men's grooming products are provided by Harry's.
2012New York, New York, United StatesUSD 755.88 M431
Hair coloring kits are provided via an internet-first brand.
2013San Francisco, California, United StatesUSD 248.9 M247
It offers a platform to schedule & manages appointments for beauty services
2012San Francisco, California, United StatesUSD 168.82 M
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Related news about Lys Beauty

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Complete news archive for LYS Beauty

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Frequently Asked Questions about LYS Beauty

LYS Beauty was founded in 2021 and raised its 1st funding round 4 years after it was founded.

LYS Beauty is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

LYS Beauty is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Series A of $15M, raised on Feb 2025.

Black-owned clean beauty brand offering makeup and skincare products. The company develops and markets high-performing cosmetics and skincare formulated with skin-beneficial ingredients. Products adhere to rigorous clean beauty standards, are cruelty-free, and cater to diverse skin tones and types. The brand focuses on inclusivity and self-love, promoting confidence through its offerings. Packaging incorporates sustainable materials.

LYS Beauty's top competitors include Glossier, Beautycounter and Bravo Sierra.

LYS Beauty offers Triple Fix Serum Foundation, No Limits Cream Bronzer Stick, and Higher Standard Satin Matte Cream Blush.

LYS Beauty has 1 investor. Key investors include Encore Consumer Capital.

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