Madvertise

Berlin, Germany Founded: 2008 • Age: 18 yrs Acquired By Mobile Network Group
Mobile ad network delivering interactive campaigns via augmented reality.
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About Madvertise

Madvertise is a company based in Berlin (Germany) founded in 2008 was acquired by Mobile Network Group in January 2014.. Madvertise has raised $15.33 million across 5 funding rounds from investors including Time for Growth, Entrepreneur Venture and Earlybird. The company has 22 employees as of December 31, 2021. Madvertise has completed 4 acquisitions, including Appsfire, Bemobee and Mobilike. Madvertise operates in a competitive market with competitors including InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others.

  • Headquarter Berlin, Germany
  • Employees 22 as on 31 Dec, 2021
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Madvertise Media Gmbh
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $15.33 M (USD)

    in 5 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    22

    as on Dec 31, 2021

  • Investments & Acquisitions
    Appsfire

    & 3 more

  • Acquired by
    Mobile Network Group

    (Jan 09, 2014)

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Funding Insights of Madvertise

Madvertise has successfully raised a total of $15.33M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2016 Amount Series B - Madvertise Valuation

investors

Nov, 2011 Amount Series B - Madvertise Valuation

investors

Oct, 2011 Amount Series B - Madvertise Valuation Earlybird
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Madvertise

Madvertise has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Time for Growth, Entrepreneur Venture and Earlybird. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
European tech investments are made by Time for Growth.
Founded Year Domain Location
Earlybird is recognized as a venture capital investor focused on early-stage tech companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Madvertise

Madvertise has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Appsfire, Bemobee and Mobilike. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Application development services are provided from Berlin, Germany.
2010
Native app advertising solutions are offered for mobile traffic acquisition.
2009
Website, mobile app development, and UI/UX design services are provided.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Madvertise

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Madvertise Comparisons

Employees
+
Add Comparison
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Competitors of Madvertise

Madvertise operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as InMobi, Tapjoy, Vungle, Chartboost and Liftoff, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform offering mobile ad network software
domain founded_year HQ Location
Mobile advertising & monetization
domain founded_year HQ Location
Mobile apps are promoted and monetized via in-app video trailers.
domain founded_year HQ Location
Ads monetization platform based on mobile games
domain founded_year HQ Location
Mobile ad campaigns are managed and optimized via ML platform.
domain founded_year HQ Location
Mobile advertising platform and ad network
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Madvertise

Frequently Asked Questions about Madvertise

When was Madvertise founded?

Madvertise was founded in 2008 and raised its 1st funding round 1 year after it was founded.

Where is Madvertise located?

Madvertise is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Is Madvertise a funded company?

Madvertise is a funded company, having raised a total of $15.33M across 5 funding rounds to date. The company's 1st funding round was a Series B of $10M, raised on Jan 01, 2009.

How many employees does Madvertise have?

As of Dec 31, 2021, the latest employee count at Madvertise is 22.

What does Madvertise do?

Madvertise was founded in 2008 in Berlin, Germany, as a provider of mobile advertising networks. Interactive campaigns are delivered through a platform that utilizes augmented reality to reach targeted audiences on mobile websites and apps. Services are extended to clients such as BMW, Ford, ING, Vodafone, Lufthansa, EA Games, Universal, and Bacardi. The company was acquired by Mobile Network Group in 2014.

Who are the top competitors of Madvertise?

Madvertise's top competitors include InMobi, Tapjoy and Vungle.

How many acquisitions has Madvertise made?

Madvertise has made 4 acquisitions, including Appsfire, Bemobee, and Mobilike.

Who are Madvertise's investors?

Madvertise has 6 investors. Key investors include Time for Growth, Entrepreneur Venture, Earlybird, Blumberg Capital, and Point Nine.

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