About MakeupAlley
MakeupAlley is a Consumer company based in New York (United States) founded in 1999, and was acquired by Istyle in June 2017. Online community-based discovery platform for multi-category beauty products. It operates in the Consumer and Healthcare sectors. Its website makeupalley.com draws about 20 thousand monthly visits. MakeupAlley offers products and services including Review Platform, Forums, Brand Rankings, and Trending Posts. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Internet First Brand. Its competitors include Glossier, Function of Beauty and Beautycounter; 3 of its 3 listed competitors have raised funding.
Company details
MakeupAlley was founded in 1999 in New York, United States, as an online platform in the beauty sector. Community-driven discovery of multi-category beauty products is facilitated through user ratings and reviews. Product descriptions from various brands are made available. Guidance on skincare items, selections based on skin types, foundations suited to weather conditions, and related information is provided to users.
Products & Services of MakeupAlley
MakeupAlley offers a comprehensive portfolio of products and services, including Review Platform, Forums, Brand Rankings, and Trending Posts.
System for users to rate and review beauty products online.
Online spaces for beauty advice and trend conversations.
Features to rank and compare beauty brands based on feedback.
Curated posts highlighting popular beauty products and advice.
Investors in MakeupAlley
MakeupAlley has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include istyle.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
E-commerce sites for beauty products and reviews are operated. | 1999 | istyle.co.jp | Tokyo, Japan |
Investor details for MakeupAlley
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Timeline of MakeupAlley
2 dated milestones of MakeupAlley across 18 years, from founding to its latest funding, stage changes and deals.
- Founded MakeupAlley is founded.
- Exit Acquired by Istyle.
Competitors of MakeupAlley
MakeupAlley has 3 listed competitors in our database, 3 of them funded. They include Glossier, Function of Beauty and Beautycounter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. |
Detailed competitors of MakeupAlley
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of MakeupAlley
The website of MakeupAlley (makeupalley.com) receives about 19.5K visits a month.
- Monthly visits19.5K
▼ 22.2% vs previous month
Websites whose visitors overlap most with MakeupAlley. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
temptalia.com | temptalia.com | 100% | #83,280 | – | |
| makeupandbeautyblog.com | 90% | 79.5K | #510,093 | View details | |
cosmeticscop.com | cosmeticscop.com | 89% | – | ||
specktra.net | specktra.net | 89% | – | ||
makeuptalk.com | makeuptalk.com | 89% | #1,395,435 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MakeupAlley
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as MakeupAlley (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Frequently Asked Questions about MakeupAlley
MakeupAlley was founded in 1999.
MakeupAlley is headquartered in New York, United States. It is registered at New York, New York, United States.
MakeupAlley was founded in 1999 in New York, United States, as an online platform in the beauty sector. Community-driven discovery of multi-category beauty products is facilitated through user ratings and reviews. Product descriptions from various brands are made available. Guidance on skincare items, selections based on skin types, foundations suited to weather conditions, and related information is provided to users.
MakeupAlley's top competitors include Glossier, Beautycounter and Function of Beauty.
MakeupAlley offers Review Platform, Forums, Brand Rankings, and Trending Posts.
MakeupAlley has 1 investor. Key investors include istyle.
Yes. MakeupAlley was acquired by Istyle in June 2017.