About MakeupAlley
MakeupAlley is a company based in New York (United States) founded in 1999 was acquired by Istyle in June 2017.. MakeupAlley offers products and services including Review Platform, Forums, Brand Rankings, and Trending Posts. MakeupAlley operates in a competitive market with competitors including Glossier, Function of Beauty, Beautycounter, Julep and BFA Industries, among others.
- Headquarter New York, United States
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Sectors
ConsumerHealthcare
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Email
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Phone
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Website
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Social
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Products & Services of MakeupAlley
MakeupAlley offers a comprehensive portfolio of products and services, including Review Platform, Forums, Brand Rankings, and Trending Posts. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
System for users to rate and review beauty products online.
Online spaces for beauty advice and trend conversations.
Features to rank and compare beauty brands based on feedback.
Curated posts highlighting popular beauty products and advice.
Funding Insights of MakeupAlley
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MakeupAlley
MakeupAlley has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include istyle. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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E-commerce sites for beauty products and reviews are operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MakeupAlley
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MakeupAlley
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Makeupalley Comparisons
Competitors of MakeupAlley
MakeupAlley operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, Beautycounter, Julep and BFA Industries, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
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| domain | founded_year | HQ Location |
Julep is recognized as a fuss-free makeup brand.
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| domain | founded_year | HQ Location |
Personal care and beauty services are provided by BFA Industries.
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| domain | founded_year | HQ Location |
Video-based reviews of beauty products are shared and searched online.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about MakeupAlley
When was MakeupAlley founded?
MakeupAlley was founded in 1999.
Where is MakeupAlley located?
MakeupAlley is headquartered in New York, United States. It is registered at New York, New York, United States.
What does MakeupAlley do?
MakeupAlley was founded in 1999 in New York, United States, as an online platform in the beauty sector. Community-driven discovery of multi-category beauty products is facilitated through user ratings and reviews. Product descriptions from various brands are made available. Guidance on skincare items, selections based on skin types, foundations suited to weather conditions, and related information is provided to users.
Who are the top competitors of MakeupAlley?
MakeupAlley's top competitors include Glossier, Beautycounter and Sol de Janeiro.
What products or services does MakeupAlley offer?
MakeupAlley offers Review Platform, Forums, Brand Rankings, and Trending Posts.
Who are MakeupAlley's investors?
MakeupAlley has 1 investor. Key investors include istyle.