About Mama Earth
Mama Earth is a company based in Toronto (Canada) founded in 2007 was acquired by Fresh City Farms in February 2022. Mama Earth operates in a competitive market with competitors including The Organic Box, Fresh Option and Wholesome Box, among others.
- Headquarter Toronto, Canada
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Website mamaearth.ca
- Social LinkedIn X Facebook
- Acquired by Fresh City Farms (Feb 2022)
- Legal Name Fresh City Farms, Inc.
- InvestorsFresh City Farms
& 2 more
- Acquired byFresh City Farms
(Feb 2022)
Funding Insights of Mama Earth
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Mama Earth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2016 | – | Series A | – | InvestEco, Renewal Funds | – |
3 investors in total: 3 institutional.
Investors in Mama Earth
Mama Earth has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Fresh City Farms, InvestEco and Renewal Funds.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in North American tech companies. | – | investeco.com | Toronto, Canada | |
Renewal Funds is engaged in impact investing for sustainable change. | – | renewalfunds.com | - | |
Online retailer for organic grocery products | 2011 | freshcityfarms.com | Toronto, Canada |
Investor details for Mama Earth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mama Earth
3 dated milestones of Mama Earth across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Mama Earth is founded.
- Funding First funding round.
- Exit Acquired by Fresh City Farms.
Competitors of Mama Earth
Mama Earth operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Organic Box, Fresh Option and Wholesome Box, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| theorganicbox.ca | 2010 | Edmonton, Canada | – | – | Organic items are subscribed and delivered online in customizable boxes. | |
| freshoption.ca | 2003 | Winnipeg, Canada | – | – | Fresh Option offers an online subscription service for high-quality organic food items. | |
| wholesomebox.org | 2016 | Mississauga, Canada | – | – | Wholesome Box offers a subscription service for fresh, organic groceries delivered conveniently. |
Detailed competitors of Mama Earth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mama Earth
The website of Mama Earth (mamaearth.ca) receives about 78.3K visits a month and ranks #384,237 among all websites worldwide, #2,193 in Groceries.
- Monthly visits78.3K
▼ 11.6% vs previous month
- Unique visitors29.4K
per month
- Global rank#384,237
among all websites
- Category rank#2,193
Food and Drink · Groceries
- Bounce rate48%
- Pages per visit3.1
- Average visit4 min 32 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with Mama Earth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
nutrafarms.ca | nutrafarms.ca | 100% | – | #855,969 | – |
coopersfarm.ca | coopersfarm.ca | 97% | – | #8,593,693 | – |
| freshcityfarms.com | 96% | – | – | View details | |
freshfromthefarm.ca | freshfromthefarm.ca | 94% | – | #2,249,239 | – |
| organicgarage.com | 91% | 1.8K | #9,884,306 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mama Earth
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Mama Earth
Complete news archive for Mama Earth
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Mama Earth
10 companies that operate in the same segment as Mama Earth (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | – | – | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | – | – | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.12 M | – | – | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.3 B | USD 344.05 K | 100 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 3,270 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 3,960 |
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Frequently Asked Questions about Mama Earth
Mama Earth was founded in 2007 and raised its 1st funding round 9 years after it was founded.
Mama Earth is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Mama Earth was established in 2007 in Toronto, Canada, as an online platform in the organic grocery sector. Subscription-based services are provided for a variety of products, including vegetables, fruits, meat, snacks, beverages, and dairy items. Operations focus on direct-to-consumer delivery within Canada, emphasizing organic sourcing and regular replenishment options for households.
Mama Earth's top competitors include The Organic Box, Fresh Option and Wholesome Box.
Mama Earth has 3 investors. Key investors include Fresh City Farms, InvestEco, and Renewal Funds.
Mama Earth operates through Fresh City Farms, Inc..
Yes. Mama Earth was acquired by Fresh City Farms in February 2022.