Marketics

Bengaluru, India Founded: 2003 • Age: 23 yrs Minicorn Acquired By WNS
Market research, branding, and KPO services are provided globally.

About Marketics

Marketics is a Business Services company based in Bengaluru (India) founded in 2003, and was acquired by WNS in May 2007. Market research, branding, and KPO services are provided globally. Marketics has raised $109.06 thousand across 2 funding rounds from investors including WNS, Infernotions and Glen Springer. Marketics was last valued at $4.36 million in March 2007. Its focus areas include BPO Services, Function Specific and Marketing. Its legal entity in India is Marketics Technologies (india) Private Limited (U74140TN2003PTC050199). Its competitors include Firstsource and TechShu.

Company details

Marketics was established in 2003 and is headquartered in Bengaluru, India. Operations focus on the business services sector, where market research, branding strategies, and knowledge process outsourcing (KPO) are delivered to clients. These services support data analysis, consumer insights, and operational efficiency for various industries. The company maintains a presence through its domain marketics.com, serving international markets from its Indian base.

Key Metrics
  • Total Equity Funding
    $109.06K (USD)

    in 2 rounds

  • Latest Funding Round
    $85.4K (USD), Seed

    Mar 2007

  • Investors
    WNS

    & 2 more

  • Acquired by
    WNS

    (May 2007)

Funding Insights of Marketics

Marketics has successfully raised a total of $109.06K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $85.4 thousand completed in March 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $109,060
  • Total Rounds 2
  • Last Round Seed β€” $85,402
  • First Round $23,658

    (Dec 2006)

  • Investors Count 2

All 2 funding rounds of Marketics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Mar 2007$85,402Seed$4.36MInfernotions
Dec 2006$23,658Seed$4.15MInfernotions
–
Valuation history
DateValuationStage
Mar 2007$4.36Mβ€’β€’β€’β€’β€’β€’β€’β€’
Dec 2006$4.15Mβ€’β€’β€’β€’β€’β€’β€’β€’

Last known valuation $4.36M (Mar 2007). 3 investors in total: 2 institutional and 1 angel.

Investors in Marketics

Marketics has secured backing from 3 investors, including venture fund and angel investors. Prominent investors backing the company include WNS, Infernotions and Glen Springer.

All
Venture Fund
Angel
InvestorDescriptionFounded YearDomainLocation
Venture capital investments are directed toward B2B companies by Infernotions.
infernotions.comToronto, Canada

Glen Springer

unknown_d4c3c2bbe0a845939
Provider of business process outsourcing services
1996wns.comNew York, United States
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Investor details for Marketics

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Marketics

5 dated milestones of Marketics across 4 years, from founding to its latest funding, stage changes and deals.

  1. Founded Marketics is founded.
  2. Funding First funding round of $24K.
  3. Milestone Reaches Minicorn status.
  4. Funding Latest funding round, Seed, of $85K.
  5. Exit Acquired by WNS.

Competitors of Marketics

Marketics has 2 listed competitors in our database. They include Firstsource and TechShu.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
firstsource.com2001Mumbai, India27,940
Firstsource is recognized as a global business process management partner.
techshu.com2009Kolkata, India41
Digital marketing services are provided to businesses by TechShu.
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Detailed competitors of Marketics

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Top companies in Business Process Outsourcing (BPO)

3 companies that operate in the same segment as Marketics (Business Process Outsourcing (BPO)) in India, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of outsourcing and business services
2007Bengaluru, Karnataka, IndiaUSD 1.63 B441,150
Cloud-based text analytics and cognitive automation services are provided.
1975Mumbai, Maharashtra, IndiaUSD 3 MUSD 211.78 M4,960
Electricity generation and distribution are provided in eastern India.
1879Kolkata, West Bengal, IndiaUSD 1.98 B5,690
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Frequently Asked Questions about Marketics

Marketics was founded in 2003 and raised its 1st funding round 3 years after it was founded.

Marketics is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.

Marketics is a funded company, having raised a total of $109.06K across 2 funding rounds to date. The company's 1st funding round was a Seed of $23.66K, raised on Dec 2006.

Marketics was established in 2003 and is headquartered in Bengaluru, India. Operations focus on the business services sector, where market research, branding strategies, and knowledge process outsourcing (KPO) are delivered to clients. These services support data analysis, consumer insights, and operational efficiency for various industries. The company maintains a presence through its domain marketics.com, serving international markets from its Indian base.

Marketics's top competitors include Firstsource and TechShu.

Marketics has 3 investors. Key investors include WNS, Infernotions, and Glen Springer.

The valuation of Marketics is $4.36M as of Mar 2007.

Marketics operates through Marketics Technologies (India) Private Limited.

Yes. Marketics was acquired by WNS in May 2007.

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